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MediaDesk DSP - Mediakit 2014

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MediaDesk is a self-service platform of display inventory. It enables agencies, advertisers and trading desks to access the mainstream sources of inventory of LATAM, from a one-stop media platform.

MediaDesk is a proprietary product of US Media Consulting. USMC is a media agency with more than 10 years of online and offline experiencie in planning and buying media for LATAM and US Hispanics markets.

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MediaDesk DSP - Mediakit 2014

  1. 1. MediaDesk DSP Display Media kit 2014
  2. 2. The advertising ecosystem “The Evolution of Online Display Advertising” by IAB UK
  3. 3. The adscape
  4. 4. Facts #1: Display is shifting to programmatic RTB While LATAM is growing in its RTB ad spending, USA is already consolidated. Real-time bidding (RTB) is a digital advertising technology that lets marketers buy display ads dynamically, in real time, on an impression-by-impression basis.
  5. 5. Facts #2: RTB is the hottest media trend of the year
  6. 6. Facts #3: USMC is a co-participant of the RTBKit ecosystem One of the pioneer participants in the RTBKit Ecosystem #1 with focus completely set on LATAM
  7. 7. Key changes Back-end Technology Programmatic Buying Data Management Tools Dynamic Creative Optimization Transparent Domains Amplified Reach Human Relationships Technology Limitations In the past Manual Optimization Sample List Fragmented Reach Media Negotiation Real Time Bidding In the future No Data Insights From an Ad Network to a Demand Side Platform From a Media Company to a Tech Company
  8. 8. What is MediaDesk First DSP built from and for LATAM Propietary technology product from USMC Integrated via RTB with exchange leaders Algorythm based on cost efficiency and historical data from USMC Supported by quality tech leader partners
  9. 9. MediaDesk projection ALGORITHM DATA ALGORITHM INTEGRATION Programmatic RTB is based on three arms working together: Data Algorithm Integration
  10. 10. Challenges #1: Targeting capabilities What we achieved in 2013 What we will produce in 2014 Geographic Country/State Daypart Day/Hour Targets Contextual Channel Audience Segments Frequency Remarketing #2: Reach amplification Rightmedia From Yahoo! Doubleclick From Google Sources The Rubicon Project Facebook Marketplace
  11. 11. Challenges #3: Data & Transparency What we achieved in 2013 What we will produce in 2014 Per line Standard metrics Reports Per day Per site Per format Per placement #4: Pricing & Cost Audience integration dCPM Functions RTB Predictive algorythm
  12. 12. Results per industry Avg CTR% Rates AGRICULTURE: 0.59% AIRLINES: 0.44% ALCOHOL: 0.51% AUTOMOTIVE: 0.30% BANKING: 0.28% BUSINESS: 0.38% COSMETICS: 0.48% EDUCATION: 0.41% REAL ESTATE: 0.38% HEALTH: 0.25% HOME: 0.38% HOTELS: 0.51% INSURANCE: 0.30% ISP: 0.40% PETS: 0.52% RESTAURANT: 0.42% RETAIL: 0.83% SPORTS: 0.52% TECHNOLOGY: 0.36% TELECOM: 0.41% TELEVISION: 0.41%
  13. 13. Targeting capabilities Geography Per Country Per State Per City Per DMA Channel Per categories Per subcategories Per sites (in development) Frequency Per day Per week Per month Data Per remarketing (in development) Per audience (in development) Per interest (in development) Daypart Per day Per hour Pricings Per dCPM (available) Per CPM Per CPC
  14. 14. Channels/Verticals Among others… Automotive Business & Finance Career & Employment Children & Teens Diet & Fitness Education Entertainment Games Health Hobbies & Leisure Home & Garden Men Music News Real Estate Restaurants & Dining Shopping & E-Commerce Social Networking Sports Technology Travel Women
  15. 15. Inventory availability +100 BB Imps LATAM 95% Reach Next incoming marketplace:
  16. 16. Thanks Federico Kalos Client Partner Director US Media Consulting LLC. Humboldt 1550 Entrepiso Oficina 5 Buenos Aires | 1414 | Argentina Tel US: + 1-305-677-5087 www.usmediaconsulting.com

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