5. Convenes team of elite scholars and staff to create SCENERIOUS
Though an embargo took place at oil supply they gained a huge
amount of profit
To explore the effect of the twin crises of trust and security, Shell's
planners built three scenerious
Circumspect of Royal Dutch Shell
6. Effect of Dynamic
Environment on Global
Business
1.oil market became more competitive
2.Industrial revolution
Globalization Technological ChangeLiberalization
7. Two Major Crisis In 2001
Public Mistrust
• Banner criminality at Enron, Worldcom, Adelphia,
tyco and cheating at firms such as Parmalta, Vivenedi,
Electric Power
Security Crisis
• 9-11 terrorist attack created chaos in Middle-East
9. Low Trust
Globalization
1. Strong economic growth in China, India, Brazil dramatically raises
energy demand.
2. Anxiety over security and suspicion of markets drive shell to operate
in a heavy regulation and public distrust.
3. Coercive and complex Government rules force more disclosure.
4. Nation enact new taxes to discourage pollution.
10. Open Doors
1. Shell doesn't face a climate of oppressive laws and regulation,
instead a vibrant circumstances.
2. Companies work cooperatively with stakehoder's to promote a
sustainable world.
3. Demand of oil grows incentive shell to emerge new renewable
sources.
11. Flags
1. Trust is low
2. World energy demand is flat
3. Taxes on Business rise
4. Social activities and media turn to hostile
5. Observation become more cynical about corporate
responsiblity