The most haunting part of Halloween for marketers isn’t the ghosts. The scariest part is knowing how to target new customers and increase sales before the new year. As exciting as the holiday season is, it’s also the busiest and, you know what that means social media and digital marketers. It’s that much more important your brand stands out against your competitors when attention of the same audience is up for grabs. That’s why Tonies and Persephone Social join us live to discuss how your social media marketing strategy can channel success (and not spirits) during this upcoming holiday season. In this webinar we are dived into: - North American and European holiday marketing strategies - How to get a competitive edge on social media from October to January - Beating the holiday rush with strategic content planning

1. Not So Spooky
Marketing Strategies
#FalconEd #growwithsocial

2. Your Presenters.
Nadesha Dietz
Senior Marketing Manager
Social Media
Tonies
Leora Novick
Founder
Persephone Social
@tonies_de
#FalconEd
#growwithsocial
@persephonesocial
Marissa Nardi
Community Marketing
Coordinator
Falcon.io
@marissanardi

3. North American and European holiday marketing strategies
How to get a competitive edge on social media from October to January
Beating the holiday rush with strategic content planning
Brand and agency holiday marketing perspectives
Q&A
Today’s Agenda.

4. (Housekeeping)
rules help control the fun!
- Monica Geller
Recording & Slides
Available on-demand and sent to you in
tomorrow’s FUP e-mail.
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Facebook Group
Join “Grow With Social” to continue the
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5. Cast your vote on-screen.
Q: How far ahead do you start planning
your holiday content?

6. MARKETING DURING
THE HOLIDAYS
Keeping social media seasonal and successful.
PERSEPHONE SOCIA
L
FALCON.IO OCTOBER WEBINAR

7. STRATEGY ON
E
Let Your
Content Speak
To Your
Season
s
© FALCON.IO / 2021 PERSEPHONE SOCIAL 7

8. 8
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STRATEGY ONE / BRANDED EXAMPLES

9. 9
© FALCON.IO / 2021 PERSEPHONE SOCIAL
FALL @ THE KNICKERBOCKER HOTEL SUMMER @ THE KNICKERBOCKER HOTEL
STRATEGY ONE / BRANDED EXAMPLES

10. STRATEGY TW
O
It’s A
Marathon
,
Not A Sprin
t
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11. 11
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STRATEGY TWO / BRANDED EXAMPLES
AUGUST 26 SEPTEMBER 4 SEPTEMBER 13

12. STRATEGY THRE
E
Timing Is
Everythin
g
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13. 13
© FALCON.IO / 2021 PERSEPHONE SOCIAL
STRATEGY THREE / BRANDED EXAMPLES

14. STRATEGY FOU
R
Start a
Conversatio
n
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15. 15
© FALCON.IO / 2021 PERSEPHONE SOCIAL
STRATEGY FOUR / BRANDED EXAMPLES

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© FALCON.IO / 2021 PERSEPHONE SOCIAL
STRATEGY FOUR / BRANDED EXAMPLES

17. STRATEGY FIV
E
Tap Into
The Power
Of Man
y
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© FALCON.IO / 2021 PERSEPHONE SOCIAL
STRATEGY FIVE / BRANDED EXAMPLES

19. Cast your vote on-screen.
Q: Is Halloween an important part of your marketing
strategy?

20. HOLIDAY MARKETING
STRATEGIES
Seasonal content that speaks to your audience.

21. tonies® 21
We are a toy company that started in Germany,
Austria and Switzerland 5 years ago.
Today Tonieboxes and Tonies are available not
only in that countries but in the UK, Ireland,
France and the US.
Hello from tonies®

22. tonies® 22
Happy Halloween?

23. tonies® 23
Find the perfect holiday that fits brand
and/or product.
If it doesn’t feel right:
Whatever fits your brand
Don’t be afraid to skip it!

24. tonies® 24
It’s cosy time

25. tonies® 25
It does not always have to be a proper
campaign.
Adapt to the season
Just feel the season and go with
the flow!

26. tonies® 26
Christmas mood

27. tonies®
- So much to say?
- Want to give costumers the
whole picture?
Choose your Target
Group and Focus
27
Focus is key!

28. tonies® 28
Want to cut through the noise?
You costumer is expecting a certain kind of
content?
How about NOT giving them what they
expect?
Think different
Focus is key!
Do the unexpected!

29. tonies®
Find the right channel
for your message
and target group.
Spread the word and adapt
29
Adapt the asset,
not the message!

30. @Falcon.io @PersephoneSocial @Tonies_de
#FalconEd #growwithsocial

31. 1. Plan ahead
2. Give people incentives and timeframes
3. Amplify your voice through partnerships
4. Find and choose your target group
5. Don’t forget to focus
6. Do the unexpected
do try this at home
Key Takeaways.

32. October 26th - Das Ass im Ärmel: UGC Kampagnen (German)
October 27th - 8 Things People Don't Tell You About Social Media (Australian)
November 18th - So You Think You Can… UGC
@Falcon.io
#FalconEd
#growwithsocial

34. @falconIO
falcon.io welcome@falcon.io