This document provides an overview of using various social media platforms as a brand, including Facebook, Twitter, YouTube, and LinkedIn. It discusses engaging audiences, customizing business profiles, creating consistent posting schedules, measuring engagement metrics, and integrating social media into an overall marketing strategy. The key aspects covered are speaking the appropriate language for each channel, adding value to conversations, growing communities through targeted ads and content, and defining success for each platform.

1. What’s Hot in Social Media

2. FSC Interactive

3. Andy Kutcher

4. What is Social Media?

5. But, What is Social Media? Social Media is any online or mobile network that allows people to congregate, share and communicate. It’s a party…. online

7. Customization Consistency Community Content

8. We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement. – Tom Curley, CEO of The Associated Press Content

9. What to Post News About Your Business Blog Posts and Press Releases Upcoming Events Promotions Photos Information About Your Business Quotes …Just About Anything!

10. “Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.” - John Jakes, author

11. Consistency

13. Create a Schedule(and stick to it!)

14. Customization You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT! - James Bond, Tomorrow Never Dies

15. com·mu·ni·ty /kəˈmyunɪti/ noun, plural -ties. a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists Community

16. What Channels Will Work Best For Me?

17. Facebook: Social Networking Site that allows for open communication between people and brands. 46% of Facebook users are 25-44 years old 81% of Facebook users have some level of higher education Twitter: A Social Networking and Microblogging site that allows for open, public communication in 140 characters or less. 57% of Twitter users are 25-44 years old 37% of Twitter users have a Bachelors Degree, at least YouTube: A video sharing website, owned by Google. The second largest search engine on the web. Average age of YouTube is 27 with 20% being 35+ 78% of YouTube users have some level of higher education LinkedIn: A Social Networking site for business professionals. Average age of LinkedIn is 25-54 LinkedIn is used by 69 of the Fortune 100 Companies

18. The ‘book

19. Facebook tops Google for weekly traffic in the US.

20. So you have a Facebook Page? Now what?

21. Using Facebook as a Brand Engaging on Facebook as a Page Customizing Your Page Growing your Community through Targeted Ads Measuring Success with Insights

22. Engaging on Facebook as a Page

32. Customizing Your Facebook Page

33. Page Settings

34. Facebook Places

35. Claiming Your Place

37. Facebook Deals

38. Creating a Deal

41. Customized Tab

42. Growing Your Community Through Targeted Ads

43. Facebook Ads

47. Cooking: 78,520

48. Shopping: 149,040

50. Engaged: 50,400

51. Single: 272,880

53. Measuring Success with Insights

55. Insights: Users

60. Insights: Interactions

63. There are more people on Twitter than the population of Sweden, Israel, Switzerland or Norway

64. Using Twitter as a Brand Speaking the Language Why Twitter Matters Using Twitter Lists Measuring Success on Twitter

65. Cocktail Party Rules of Engagement

66. Cocktail Party Rules of Engagement Don’t talk all about yourself Find the people who interest you Try to add value to the conversation Follow up with your new friends

67. Speaking the language RT @fscnola hosting a #socialmedia101 training session this morning!

68. Twitter Translator

69. Replies @ denotes a tweet sent to another Twitter user. @TiffanyStarnessee you in the park tonight!

70. Retweet Retweets are similar to forwarding a message in e-mail. They help grow communities and makes people feel good. RT @andyknola: Help raise money for Tsunami Relief: http://bit.ly/awsjah0

71. Direct Message DM is a private message that you can only send to those who follow you. D AdeletiblierHere’s my e-mail address andy@fscinteractive.com

72. Hashtag # makes a term into a keyword that is searchable, also used to imply sarcasm or humor @tiffanystarnes is speaking in tongues at #socialsummit @nolamaven @AmieSaint @glamourstar this makes me weep for America. #mariahcareybabynames

73. Why Twitter Matters

74. Twitter Can be Used For… PR Crisis Communication Customer Feedback Achieving Goals Customer Relations Recruitment Sales Driving Traffic

75. Monitoring the Conversation and Finding People to Follow

76. www.search.twitter.com“search term” near:zipcode

77. TweetBeep

78. Topsy

79. Using Twitter Lists

81. www.Listorious.com

84. Curate any resources relevant to your business or industry

85. Curate team members or employees

87. Success = ____________? “A leader has to be positive about all things that happen to his team. Look at nothing in the past as failure.” - Coach Mike Krzyzewski

88. Bit.ly

89. Who.Unfollowed.Me

90. TweetStats

91. Measuring Success on Twitter ReTweetist- Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter. http://retweetist.com/ Twitalyzer- Twitter's most popular measurement solution for business and personal users, focusing on influence, impact and engagement. http://www.twitalyzer.com BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists and more! http://backtweets.com/ TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics

92. YouTube

93. There are more than 2 billion views of YouTube videos everyday

94. Using YouTube as a Brand Popular Content Customizing Your Channel Adding Other Videos Measuring Success with Insights

95. Popular Content

96. How-To Videos

97. Behind The Scenes

98. Professional Videos

99. Keep it Short.

100. Customize Your Channel

101. Make Your YouTube Channel all About You!

102. Tag Videos & Create Playlists

103. Search Optimization

104. Adding Other Videos

105. Find Other Channels Like Yours

106. And…Comment!(with keywords!)

107. And…Subscribe!

109. How Do I Know if it’s Working?

110. YouTube Insights

113. Who Do You Know? Who Do THEY Know? Who Are You Trying to Reach? How Do You Expand Your Network? How Do You Set Yourself Apart? What is Linked In?

114. Using LinkedIn as a Professional Your Profile Getting Connected Own YOUR Brand Your Company Page

115. Your Profile

117. Include ALL job history

118. Ask For and Make Recommendations

119. Optimize EVERYTHING

120. Job Titles

121. Updates

123. Who Do You Know?

124. - Always personalize requests! - Include an introduction and why you would like to connect - Forward your profile to people you don’t know but would like to meet and WHY you are contacting them….BE HONEST Who Do They Know?

125. Expand Your Network Join Groups & Organizations Some are open and others require invitation Seek Professional Organizations Seek with Potential Customers

126. Updates Keep you Updated

127. Owning YOUR Brand

129. Your Company Page

130. Companies can have a Presence, Too!

131. Brand Overview, Recruitment and Services

132. Linking it all Together

133. Share Whatchya Got

134. Print Materials

135. Email Signature

136. Website (above the fold!)

137. TV Ads

138. Media Buys

139. Anywhere Relevant

140. Andy Kutcher E-mail: andy@fscinteractive.com LinkedIn: www.linkedin.com/in/andykutcher Twitter: www.twitter.com/andyknola Facebook: www.facebook.com/andy.kutcher

141. FSC Interactive 1943 Sophie Wright Place New Orleans, LA 70130 (504) 894-8011 E-mail: training@fscinteractive.com Facebook: www.facebook.com/fscinteractive Twitter: www.twitter.com/fscnola Get More Slides:http://www.slideshare.net/fscnola