3. Metrics & Trends ShapingÂ
Mobile Health
Brian Dolan
Editor and CoâFounder
MobiHealthNews
brian.dolan@mobihealthnews.com
www.mobihealthnews.com
4. Mobile App Stats
⢠HEALTH APP ADOPTION: 9%
9 percent have an app on their phone to track or manage their health. â Pew
⢠FITNESS APP ADOPTION: 21%
21 percent of smartphone users have a fitness or workout related app. â Parks 2010
⢠MED DEVICE TO PHONE TRANSFERS: 4%
4 percent of people who use personal medical devices move the data to their phone â Parks 2010
⢠FUTURE HEALTH APP USER BASE: 500M
500 million smartphone users will be using health apps by 2015 â Research2Guidance 2010
2015.
6. Mobile PhoneÂ
User Demographics
⢠RACE: 15 percent vs. 11 percent vs. 7 percent
15 percent of African American mobile phone users have a health app vs. 11 percent
Latino vs. 7 percent Caucasian â Pew 2010
⢠GENDER: 10 percent vs. 8 percent
10 percent of male mobile phone users have a health app vs. 8 percent of female mobile
phone users â Pew 2010
⢠LANGUAGE: 9 percent vs 1 percent
vs.
9 percent of English speaking mobile phone users have a health app on their phone vs. 1
percent of Spanish speaking users â Pew 2010
⢠INCOME 23 percent vs. 15 percent
INCOME: t t
23 percent of mobile phone users with a health app on their phone have annual salaries from
$50k - $75k+ vs. 15% with salaries from <$30k - $49,999 â Pew 2010
7. Mobile Health Interest
⢠CAREGIVERS: 72%
72 percent of caregivers interested in connected monitoring devices â PwC 2010
⢠HEALTH INFO VIA TEXT: 21%
21 percent of US consumers interested in health information being sent to their phones
via text messages â PwC 2010
⢠PERSONAL MONITORING: 50%
50 percent of consumers want a personal monitoring device to help them make
healthier decisions. â Deloitte 2010
⢠DIABETES PATIENTS: 60%
Only 60 percent of diabetics in our home monitoring program were Internet users â Dr.
Joseph Kvedar, Partners Health Care
8. Market Opportunity
⢠$50 BILLION
Opportunities in the global mobile health market worth $50 billion â McKinsey 2010
⢠$ BILLION
$4.6
Mobile health and fixed telemedicine market will top $4.6 billion by 2014 â CSMG
⢠$706 MILLION
$706 million is the total estimated amount that the healthcare industry will spend on
mobile applications in 2010 â Compass Intelligence
⢠$2 - $6 BILLION
$2 to $6 billion is the amount health care providers will save thanks to remote patient
monitoring over cellular networks in 2014 â Juniper Research
10. Market Statistics
⢠MARKET GROWTH: 25% 25 percent in 2010 and
Home health and disease management markets to grow
remain steady for five years. â PwC 2010
⢠MARKET WORTH $4.4Billion Parks Research
WORTH: $4 4Billi
Wireless home health market to be worth $4.4 billion by 2013 â
⢠COMMUNICATING W/ PHYSICIANS:
62%
62 percent of people with chronic conditions said communication with their
physicians via home medical devices would help them improve their health. â
GfK Roper 2010
R
11. mHealth Apps Statistics
⢠mHEALTH APPLICATIONS: 200M
200 million mHealth applications are in use as of mid-2010. â Pyramid 2010
⢠MEDICAL & FITNESS APPS: 9,000
Number of health, medical and fitness apps available for iOS, BlackBerry and
Android: 9,000 apps. â MobiHealthNews 2010
⢠CHRONIC DISEASE MGMT APPS:
200
About 200 apps focused on chronic disease management launched between
February and August 2010. â MobiHealthNews 2010
12.
13. % Growth of iPhone MedicalÂ
Subcategories
S b i
Medication Adherence Apps GrewÂ
pp
Quickly in 2010; EMR, Reference &Â
Babies Also FastâGrowing
21. Mobile Strategy
Scalable, Configurable, and Consistent
Scalable Configurable and Consistent
⢠Mission
â Deliver best in class integratedÂ
health and wealth mobile solution
health and wealth mobile solution
⢠Objectives
â Build and provide a scalable andÂ
u d a d p o de a sca ab e a d
configurable mobile application
â Leverage the breadth and depthÂ
of the FIS data sets.
of the FIS data sets
â Provide consistent brandingÂ
across the various (online, mobile,Â
paper) channels to new andÂ
existing FIS customers
21
22. Mobile Aids Clients/Customers
Service/Cost Goals and Address Channel Need
⢠Enhance brand equity and relevanceÂ
in competitive field
â New customer acquisition and referral
New customer acquisition and referralÂ
marketing
â Higher customer satisfaction andÂ
improved retention
⢠Reduce costs through migrating toÂ
g g g
selfâservice interaction/education
â Phone volume reduction
⢠Differentiate your business
â Quickly moving from leading market to
Quickly moving from leading market toÂ
market requirement
⢠Empower participants
â Users can access when/where they seeÂ
fit
⢠Proactively communicate withÂ
participants
22
23. Enterprise Mobile App Features
IntegrationÂ
My Accounts My Health My Claims My ResourcesÂ
Points
⢠Enrollment ⢠Wellness ⢠Mobile receipt ⢠Clinic/Rx ⢠Health plan data
⢠View expenses content capture Locater ⢠Employer data
⢠Account access ⢠Wellness reward ⢠Pay claims ⢠Health ⢠Custom points
â˘MManage alerts
l t ⢠View / update
View / update ⢠Manage auto
Manage auto calculators
⢠Payback PHR pay ⢠Service inquiries
ineligible trans ⢠Emergency PHR ⢠View claim ⢠ContactÂ
⢠HSA billâpay ⢠Mobile Health history administrator
⢠Manage direct
Manage direct ID ⢠Submit  claims ⢠UpdateÂ
p
deposit ⢠Health related demographics
⢠Lost/stolen card alerts ⢠ResearchÂ
⢠Fax/eâmail  investmentÂ
⢠Change election
health history optionsÂ
⢠Refill ⢠Provider ratings
d
prescriptions ⢠Find MyÂ
Provider
⢠Cost estimation
First release targeted to be available 3rd quarter 2011