Do you want to learn more about polish teenagers on Twitter? What do they do? Who do they follow and how to reach them? After searching for most popular hashtags in teenager groups and reading more than 1 000 tweets we find answer how brands may appear in the communication to GenZ. Read it and share it with others.

1. GENERATION Z ON TWITTER
What do they do?
Who do they follow?
How to reach them?

2. powered by:
Twitter is used only by politicians, journalists and pr managers
FALSE.
In the last two years a generation of teenagers
has emerged, and it grows dynamically :
• 300 000 osób people up to 14 years of age
• 900 000 osób people up to 24 years of age

3. THE Z GENERATION?
Born after 1995.
They live in the UE.
They live in the world of smartphones and Internet since they were born.
They are not a rebellious generation – they didn’t experience any war.
CD means ‘vinyl’ for them – that’s what parents had used.
Their sensitivity has been shaped by the Harry Poter.
The invention of the first hybrid car – Toyota Prius ‘97.
Ipod (introduced in 2001) was the most common gift for the first Holy Communion,
of course Ipad was also an option.

4. YOUNGSTERS ON TWITTER

5. powered by:
Digital in Their DNA
Twitter users divde their lives into two parallel worlds
– tt and real one (on/ off).
What matters is the on-line life – they often see the rela-
tions made as more true and more sincere than relations
in the real world.
They find friends online and share same passions and
interests with them. They want to meet different people
on TT than in real life.

6. powered by:
Twitter users communicate directly with their idols –
requests for concerts in Poland, requests for Following
the idol (6 degrees of separation -> one click).
They communicate in the Polish / English manner –
fluently moving between languages in the content
of their tweets. They have friends outside of Polish TT.
They resonate with the global trends and react quickly
to global hashtags.
World without limits

7. powered by:
They are present on Twitter from morning till night.
They tweet about everything that happens during
the day (stream of consciousness).
Simultaneously they watch tv, comment on the TT
and lead a conversation about #mycrush.
‘Instant’ activities – everything happens at once.
They comment on all that is here and now.
Multitasking

8. powered by:
Future
They are concerned about the future: finding a job,
finding themselves in adulthood. Their attitude to life is
dominated by pessimism.
Terrorism. War???
They’re socially engaged. Open to helping others.
Completely selflessly.
There is no consumerism on TT –
very few conversations revolve around brands.

9. WHY TWITTER
AND WHAT THEY’RE LOOKING FOR?

10. WYSPA MADAGASKAR
REFUGEES FROM FACEBOOK.
WYSPA MADAGASKARWYSPA MADAGASKARTHE MADAGASCAR ISLAND
WHY?
• Parents
• Children
• A flood of advertisements
• Falsity/ cliché relations on Facebook

11. WHAT ARE THEY LOOKING FOR?

12. powered by:
What are they looking for?
SINCERITY CALM IDOLS
SOULMATES SPACE CONTEXT

13. HERMETIC WORLD
• Own language of abbreviations and hashtags
• Anonymity
• The need to find soul-mates, people to share same interests with
• Genuineness, sincere statements

14. IDOLS

15. powered by:
Idols
Justin Bieber
https://www.youtube.com/watch?v=kffacxfA7G4
5 seconds of summer - 5sos
https://www.youtube.com/watch?v=X2BYmmTI04I
Selena Gomez
https://www.youtube.com/watch?v=ij_0p_6qTss
One Direction
https://www.youtube.com/watch?v=UpsKGvPjAgw
30 seconds to mars - 30stm
https://www.youtube.com/watch?v=mLqHDhF-O28
Taylor Swift
https://www.youtube.com/watch?v=e-ORhEE9VVg

16. powered by:
Idols – blind love
Idols are the most important! They can do anything they want! JB is God?!

17. TT vs FB

18. powered by:
Typical Twitter User
ANONYMOUS, USES NICKNAMES
(often changes the first part of the nickname to emphasize
some a special event or express admiration for the the idol)
NOT PUBLISHING HIS PICTURES
(very often publishes pictures of his idols)
AUTHENTIC, HONEST, SELF-CRITICAL
(often ironic, distant)
CONSIDERS EVEN THE MOST TRIVIAL ACTIVITIES
AS WORTH DESCRIBING
DISSAPPROVES TO LIMITATIONS ON THE QUANTITY
OF PUBLISHED CONTENT
(a few dozen posts a day is something ordinary,
maybe even a few hundred)

19. powered by:
Typical Facebook User
USUALLY USES HIS OWN NAME AND SURNAME
PUBLISHES A LOT OF PHOTOS, MAINLY SELFIES
(photos of him with friends where he also sings them
by their names)
DOES MANY THINGS TO SHOW OF
(loves autocreation)
INFORMS MAINLY ABOUT THINGS AND EVENTS,
HE CONSIDERS IMPORTANT
(often wondering long hours what to publish and how to write it)
PUBLISHES NOT MORE THAN A FEW/
DOZEN POSTS PER DAY
FRIENDS ON FB ARE ALSO HIS FRIENDS IN THE REAL WORLD

20. A typical Dad and A typical Mum

21. powered by:
A Typical MUM, A Typical DAD
KEEP DISTANCE ON IT, READ IT, SMILE :-) 

22. powered by:
#Najlepszetekstymoichrodzicow

23. Hard User

24. powered by:
Activity on TT
Heavy user
They live on TT
even 150k tweets
even 60k followers
22k following/ 20k favs
Medium user
THEY COMBINE WORLDS:
they are on different
platforms
Light user
they’re passive/
they read/
they’re trying

25. powered by:
Heavy users
You can send one letter to the idol, but what for?
If you can send 100 000 tweets!
What do they do?

26. powered by:
Why is there no brands?
Brands are not active on TT in communication to this segment.
Brands are arrogant – they do not fit into the GenZ communication tone.
This land is waiting to be discovered.

27. Find their own communication tone
using significant/ viral ##
Follow twitter users – expressing recognition
Contests and giving out
Using influencers
HOW BRANDS MAY APPEAR
IN THE COMMUNICATION TO GEN Z?

28. You are thinking about the activities on Twitter?
Do you want to learn more about Generation Z?
Call, write! 
THANK YOU
Daniel Biegaj
Business Development Director
daniel@fenomem.pl
+48 602 129 230
Agnieszka Stelmaszczyk
CEO
aga@fenomem.pl
+48 519 134 800