#CNX14 - Marketing and Sales United With a Common Goal
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The document discusses how marketing and sales can be united through a common goal and continuous process using the Salesforce platform. It provides examples of how marketing and sales alignment can improve key metrics like revenue growth, customer retention, and close rates. Aligning the two functions allows for joint planning, understanding customers through their data, and driving pipeline through opportunities, content, and partners. The Salesforce platform allows for this unity through features like funnel analysis and a 360-degree view of customer interactions.
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#CNX14 - Marketing and Sales United With a Common Goal
- 1. Track: Salesforce for Marketers #CNX14 #CNX14 Marketing and Sales United With a Common Goal Keri Brooke, Product Marketing – salesforce.com Morgan Kazan, Senior Marketing Manager – DonorsChoose.org
- 2. Track: Salesforce for Marketers #CNX14 The Future of Marketing is 1:1 Customer Journeys Service Sales Apps Analytics Marketing Community
- 3. Track: Salesforce for Marketers #CNX14 The Only Platform for 1:1 Customer Journeys Across Sales, Service, and Marketing Mobile Interactive Experiences Sell to Businesses Market to Millions of Customers Support all of Your Customers B2B & B2C Customer Support Sales & Lead Management Journey Builder for Connected Customers Shared Customer Data Salesforce 1 Customer Platform Engage Every Customer Sales & Lead Management B2B & B2C Customer Support Automated, Personalized Journeys
- 4. Track: Salesforce for Marketers #CNX14 #CNX14 Keri Brooke Product Marketing, salesforce.com
- 5. Track: Salesforce for Marketers #CNX14 123 billion emails are sent every hour How can you be sure they have the best chance of making it to the goal line?
- 6. Track: Salesforce for Marketers #CNX14 Marketing and Sales Uniting In Common Goals
- 7. Track: Salesforce for Marketers #CNX14 The Marketing and Sales Mix Varies Between Industries Restaurants.com Embraer MARKETING PARTNERS SALES
- 8. Track: Salesforce for Marketers #CNX14 But What Is The Common Goal Between Marketing and Sales
- 9. Track: Salesforce for Marketers #CNX14 38% of CMOs say that aligning and integrating sales and marketing is a top priority for 2014 CMO Council
- 10. Track: Salesforce for Marketers #CNX14 Content : Click Through Rates : Leads Qualified Leads : Opportunities : Close Rates
- 11. Track: Salesforce for Marketers #CNX14 Bridging The Gap With One Continuous Process Content Click Through Rates Leads Qualified Leads Opportunities Close Rates
- 12. Track: Salesforce for Marketers #CNX14 Alignment Funnel Management Math marketing / Sirius Decisions / MarketingProfs 24% faster three-year revenue growth 36% higher customer retention rates 60% increase in follow-up within 24hrs 67% improvement in close rates
- 13. Track: Salesforce for Marketers #CNX14 Bridging The Gap Makes Marketing More Successful Funnel Analysis Compelling Content Understand Customers Market Opportunities Understand Partners Understand Competitors Joint Planning ?
- 14. Track: Salesforce for Marketers #CNX14 Getting It Right Blast Profile Personal Behavior Interactio n 4% 3% 0% Engagement 2% 1% 1.1% CONVERSION RATE 2.8% CONVERSION RATE 3.9% CONVERSION RATE 5%
- 15. Track: Salesforce for Marketers #CNX14 Funnel Analysis Drives ROI Tracking customers back to digital programs Sales can understand what is driving pipe Real time updates to programs
- 16. Track: Salesforce for Marketers #CNX14 Understanding customers = better content Content can be driven by: Customer stories Support and service information Orders Pipe
- 17. Track: Salesforce for Marketers #CNX14 Know The Customer What is the order history What is the case history Driving Customer marketing
- 18. Track: Salesforce for Marketers #CNX14 Opportunity Marketing Customer stories Previous orders What makes up the pipe Support information Competitive advantages
- 19. Track: Salesforce for Marketers #CNX14 Connecting To Your Customers Through Partners Understanding the partner landscape Driving pipeline Creating communities
- 20. Track: Salesforce for Marketers #CNX14 Making Planning Valuable Collaborative planning Full cost and revenue analysis 360 view of campaigns
- 21. Track: Salesforce for Marketers #CNX14
- 22. Track: Salesforce for Marketers #CNX14 #CNX14 Morgan Kazan Senior Marketing Manager for DonorsChoose.org
- 23. Track: Salesforce for Marketers #CNX14 Two Applications, One Business Process
- 24. Track: Salesforce for Marketers #CNX14 Take the after-session survey! Take the Survey in the Connections 2014 Mobile App Join the Conversation! #CNX1 4 $50 Starbucks Gift Card
- 25. Track: Salesforce for Marketers #CNX14 Questions?
- 26. Track: Salesforce for Marketers #CNX14 CUSTOMER JOURNEY SHOWCASE MARKETING THOUGHT LEADERS EMAIL MARKETING PRODUCT STRATEGY & ROADMAP PERSONAL TRANSFORMATION & GROWTH SOCIAL MARKETING MOBILE & WEB MARKETING DEVELOPERS HANDS-ON TRAINING INDUSTRY TRENDSETTERS CREATIVITY & INNOVATION SALESFORCE FOR MARKETERS ROUNDTABLES
- 27. Track: Salesforce for Marketers #CNX14
Hinweis der Redaktion
- Right Message Right Person Right Time And relevance is Revenue Sending the right message via the right channel at the right time. It’s about creating that golden moment for them, and helping them achieve their best. Research shows When transactional messages are personalized, sales conversion rates can increase up to 25% With the Integration, you can improve interaction, conversion rates
- Email is not just about top of funnel