Customers expect more than just simple messaging from your brand—they want a complete personalized experience. In this session, learn how to take your application to the next level and go beyond sending email to provide an interactive journey that will engage and impress.

1. Track: Developers
#CNX14
#CNX14
Building Killer Apps – Moving
Beyond Transactions to Experiences
Ian Murdock
VP Platform & Developer
@imurdock
Kelly Andrews
Sr. Developer Advocate
@kellyjandrews

2. Track: Developers
#CNX14

3. Track: Developers
#CNX14
Announcing Journey Builder for Apps
Beacons
Thermostat
Welcome Email
Facebook Ad
In-Store
Offer
SMS Alert
Geo Location
FitBit
Journey
Builder
Product
Recommendations
Car Dashboards

4. Track: Developers
#CNX14
Connect Your Journeys to Your Apps
Journey Builder for Apps SDK
JB4A SDK
Mobile SMS & Push SDK
Connected Spaces SDK
Connected Devices SDK
App Templates
Journey Map leveraging
best practices to drive app
awareness, adoption & usage
HerokuIntegration
Native run-time environment
for mobile app development
& in-app messaging

5. Track: Developers
#CNX14
What does this mean to you?

6. Track: Developers
#CNX14
1 2 3
ExactTarget 101 for
developers
What’s new for
developers this
week?
Waxing philosophic:
“What is an app?”

7. Track: Developers
#CNX14
12 years in the platform business

8. Track: Developers
#CNX14
The ExactTarget Marketing Cloud

9. Track: Developers
#CNX14
ExactTarget Fuel
Journey Builder
Predictive Intelligence
Customer Data Platform

10. Track: Developers
#CNX14
Journey Builder

11. Track: Developers
#CNX14
Journey Builder
Interactions
Triggers
Activities

12. Track: Developers
#CNX14
Journey Builder: Declaratively build triggers

13. Track: Developers
#CNX14
Journey Builder: Declaratively build interactions

14. Track: Developers
#CNX14
Journey Builder: Declaratively build interactions

15. Track: Developers
#CNX14
Journey Builder: Declaratively build interactions

16. Track: Developers
#CNX14
Journey Builder: Declaratively build interactions

17. Track: Developers
#CNX14
Journey Builder: Programmatically extend via custom activities

18. Track: Developers
#CNX14
1 2 3
ExactTarget 101 for
developers
What’s new for
developers this
week?
Waxing philosophic:
“What is an app?”

19. Track: Developers
#CNX14
Journey Builder for Apps SDK
https://github.com/ExactTarget/MobilePushSDK-iOS
https://github.com/ExactTarget/MobilePushSDK-Android

20. Track: Developers
#CNX14
Journey Builder for Apps developer’s guide

21. Track: Developers
#CNX14
App Center support for Journey Builder Activities*

22. Track: Developers
#CNX14
Marketing Cloud Developer Edition
http://code.exacttarget.com/developer-edition

23. Track: Developers
#CNX14
Coming Soon: Fuel Client Libraries
public class PrintAllLists {
public static void main(String[] args)
throws ETSdkException
{
ETClient client = new ETClient();
ETResponse<ETList> response = client.retrieve(ETList.class);
for (ETList list : response.getResults()) {
System.out.println(list.getName());
}
}
}

24. Track: Developers
#CNX14
Coming Soon: Fuel Client Libraries
public class PrintAllLists {
public static void main(String args[]) {
PartnerAPI service = new PartnerAPI();
soap = service.getSoap();
// 14 lines of initialization code deleted
RetrieveRequest retrieveRequest = new RetrieveRequest();
retrieveRequest.setObjectType("List");
retrieveRequest.getProperties().add("ListName");
RetrieveRequestMsg retrieveRequestMsg = new RetrieveRequestMsg();
retrieveRequestMsg.setRetrieveRequest(retrieveRequest);
RetrieveResponseMsg retrieveResponseMsg = soap.retrieve(retrieveRequestMsg);
for (APIObject apiObject : retrieveResponseMsg.getResults()) {
List l = (List) apiObject;
System.out.println(l.getListName());
}
}
}

25. Track: Developers
#CNX14
Coming Soon: Fuel Client Libraries
public class PrintAllLists {
public static void main(String[] args)
throws ETSdkException
{
ETClient client = new ETClient();
ETResponse<ETList> response = client.retrieve(ETList.class);
for (ETList list : response.getResults()) {
System.out.println(list.getName());
}
}
}

26. Track: Developers
#CNX14
Coming Soon: Fuel Client Libraries
public class PrintAllLists {
public static void main(String[] args)
throws ETSdkException
{
ETClient client = new ETClient();
ETResponse<ETDataExtension> response =
client.retrieve(ETDataExtension.class, "name=test");
ETDataExtension de =
(ETDataExtension) response.getResults().get(0);
ETDataExtensionRow deRow = de.select("id=42");
}

27. Track: Developers
#CNX14
Coming Soon: Fuel Client Libraries
public class PrintAllLists {
public static void main(String[] args)
throws ETSdkException
{
ETClient client = new ETClient();
ETResponse<ETDataExtension> response =
client.retrieve(ETDataExtension.class, "name=test");
ETDataExtension de =
(ETDataExtension) response.getResults().get(0);
ETDataExtensionRow deRow = de.select("id=42");
}

28. Track: Developers
#CNX14
Coming Soon: Fuel Client Libraries
public class PrintAllLists {
public static void main(String[] args)
throws ETSdkException
{
ETClient client = new ETClient();
ETResponse<ETDataExtension> response =
client.retrieve(ETDataExtension.class, "name=test");
ETDataExtension de =
(ETDataExtension) response.getResults().get(0);
ETDataExtensionRow deRow = de.select("id=42");
}

29. Track: Developers
#CNX14
Coming Soon: Fuel Client Libraries
public class PrintAllLists {
public static void main(String[] args)
throws ETSdkException
{
ETClient client = new ETClient();
ETResponse<ETDataExtension> response =
client.retrieve(ETDataExtension.class, "name=test");
ETDataExtension de =
(ETDataExtension) response.getResults().get(0);
ETDataExtensionRow deRow = de.select("id=42");
}

30. Track: Developers
#CNX14
Coming Soon: Fuel Client Libraries
SimpleFilterPart sfp1 = new SimpleFilterPart();
sfp1.setProperty("name");
sfp1.setSimpleOperator(SimpleOperators.IS_NOT_NULL);
SimpleFilterPart sfp2 = new SimpleFilterPart();
sfp2.setProperty("description");
sfp2.setSimpleOperator(SimpleOperators.EQUALS);
sfp2.getValue().add("foo");
ComplexFilterPart filter = new ComplexFilterPart();
filter.setLeftOperand(sfp1);
filter.setLogicalOperator(LogicalOperators.AND);
filter.setRightOperand(sfp2);

31. Track: Developers
#CNX14
Coming Soon: Fuel Client Libraries
public class PrintAllLists {
public static void main(String[] args)
throws ETSdkException
{
ETClient client = new ETClient();
ETResponse<ETList> response = client.retrieve(ETList.class);
for (ETList list : response.getResults()) {
System.out.println(list.getName());
}
}
}
Make it easy to accomplish common use cases (the “80%”)
Make it possible to accomplish advanced use cases (the “20%”)
Expose the same objects and properties…
… but do so in a way that feels “native” to
the language or environment being used

32. Track: Developers
#CNX14
Coming Soon: App Center support for Heroku

33. Track: Developers
#CNX14
1 2 3
ExactTarget 101 for
developers
What’s new for
developers this
week?
Waxing philosophic:
“What is an app?”

34. Track: Developers
#CNX14
Case study: Link Validator

35. Track: Developers
#CNX14
Case study: Link Validator
Most requested new feature for many years.
Free.
#1 most installed app.
Deep level of ETMC integration.
10 out of the top 10 apps in
“app usage per customer install” have some
level of integration beyond SSO.
Link Validator is not one of them.

36. Track: Developers
#CNX14
Why?

37. Track: Developers
#CNX14
Why?

38. Track: Developers
#CNX14
Why?

39. Track: Developers
#CNX14
Why?

40. Track: Developers
#CNX14
Why?

41. Track: Developers
#CNX14
Apps need to extend the native experience

42. Track: Developers
#CNX14
Apps need to extend the native experience

43. Track: Developers
#CNX14
Apps need to extend the native experience

44. Track: Developers
#CNX14
Apps need to extend the native experience

45. Track: Developers
#CNX14

46. Track: Developers
#CNX14
1 2 3
ExactTarget 101 for
developers
What’s new this
week?
“What is an app?”

47. Track: Developers
#CNX14
#CNX14
Building Killer Apps – Moving
Beyond Transactions to Experiences
Kelly Andrews
Sr. Developer Advocate
@kellyjandrews

48. Track: Developers
#CNX14
Connections and developers!
FREE Developer Pass
750 developers!
Dev Zone with demo pods, lightning talks, hack
spaces, and plenty of coffee, snacks, and schwag
14 developer breakout sessions (2x last year)
23 lightning talks in the Dev Zone theater
Beer Fest sponsored by Heroku
Code Cram sponsored by Eleven Fifty

49. Track: Developers
#CNX14
Take the after-session survey!
Take the Survey in
the Connections
2014 Mobile App
Join the
Conversation!
#CNX1
4
$50
Starbucks
Gift Card

50. Track: Developers
#CNX14
Questions?

51. Track: Developers
#CNX14
CUSTOMER JOURNEY
SHOWCASE
MARKETING
THOUGHT LEADERS
EMAIL MARKETING PRODUCT STRATEGY
& ROADMAP
PERSONAL
TRANSFORMATION
& GROWTH
SOCIAL MARKETING MOBILE & WEB
MARKETING
DEVELOPERS HANDS-ON
TRAINING
INDUSTRY
TRENDSETTERS
CREATIVITY &
INNOVATION
SALESFORCE FOR
MARKETERS
ROUNDTABLES

52. Track: Developers
#CNX14