Learn how to build an Online Sales and Marketing Funnel. Without a funnel, your website is no better than a big online brochure for your product.

1. Online Marketing & Sales
Funnel Psychology & Mapping
by Ewa Wysocka & Samuel P.N. Cook

2. 1. STRATEGY fundamentals
2. FUNNEL psychology and mapping
3. EXECUTION process
4. Defining your NUMBERS (KPI’s)
5. CONTENT integration
6. PAID TRAFFIC integration
7. OPTIMISATION
8. CUSTOMER SERVICE process set up
Our 8-Step Digital Marketing Formula

3. Your website without The Online Sales Funnel is
like the business card pinned to this wall...

4. Before starting to plan your Online
Sales Funnel make sure to define at
least these 2 strategy
fundamentals:
⭑ Your Buyer Persona
⭑ Your Buyer Persona’s Level of Awareness

5. 1. General (demographic mainly)
2. Goals and Values
3. Lifestyle and Personality Traits
4. Challenges, Fears and Problems
5. Interests and Hobbies
6. Keywords they would search for
7. Objections to the buying
7 Characteristics of Your
Buyer Persona
QUOTE:
“HeaLTHyIs
Productive”

6. Define Your Persona’s Level of Awareness
Level 4 Aware of your product and considering purchasing
Level 3 Aware of your product, but does not want it yet
Level 2 Knows what she needs, but does not know you
Level 1 Aware of the PROBLEM only (unrealised desire)
We will use it to define your SALES FUNNEL LENGTH!

7. Your Funnel Psychology
Your Funnel Is an Engineered Journey Through Your Buyer
Persona’s Different States of Mind

8. Funnel Psycho - Formula
1. Get Attention
2. Shift Paradigm
3. Offer & deliver Results in Advance
4. Build Trust & Likeability
5. Present your Offer
6. Overcome Objections
7. Close
8. Maximize Lifetime Value of Your Customer (LTV)
BrendonBurchard

9. PERSONA
$$$

10. EATs Me Diet Catering Funnel
Our case study

11. Get Attention & Paradigm Shift (Step 1 and 2)

12. Results in Advance (Step 3)

13. Built Trust (Step 4)

14. Sell (Step 5)

15. Overcome Objections & Close (Step 6 & 7)

16. Maximize LTV (Post Purchase Sequence)

17. Join our next meetup about “Funnel Execution
Process”
April 6th, 7pm, Google Campus Warsaw

18. Video production & Photography by projecton