3. Agenda
â˘âŻ Why social media matters
â˘âŻ How to tap the power of:
â˘âŻ Facebook
â˘âŻ Twitter
â˘âŻ Becoming a social media marketing guru
4. Social media matters
â˘âŻ Social media represents a fundamental shift in the
way we communicate and make decisions
â˘âŻ Itâs bigger than you think
â˘âŻ Facebook is the fourth largest site in the world
â˘âŻ The fastest growing segment on Facebook 35+
â˘âŻ Ashton Kutcher and Ellen Degeneres have more Twitter followers than
the entire populations of Ireland, Norway and Panama
â˘âŻ And itâs growing fast
â˘âŻ Years to Reach 50 millions Users:Â
â˘âŻ Radio: 38 years, TV: 13 years, Internet: 4 years, iPod: 3 years
â˘âŻ Facebook added 100 million users in less than 9 months
â˘âŻ Twitter is growing its audience at 2,614%
5. Social media matters for events
â˘âŻ Events are inherently social
â˘âŻ Events are inherently viral
â˘âŻ With the right tools, event-holders can
reach the right audience
â˘âŻ More quickly
â˘âŻ More effectively
6. Why we built SM tools into Eventbrite
â˘âŻ Our savviest users were doing interesting
things with these tools
â˘âŻ We noticed a lot of trafďŹc was coming from
Social Media sites. Why?
â˘âŻ We realized these were important, new
promotional methods that needed to be
shared with all our customers.
9. Social Media: What we did
â˘âŻ Made it much easier for people to do things
they already wanted to do.
â˘âŻ DemystiďŹed the use of social media for
event promotion.
â˘âŻ Created tools everyone could use to drive
event success.
10. Facebook: What
â˘âŻ Took advantage of Facebook Connect â for
seamless integration.
â˘âŻ Facilitated event publishing to Facebook.
â˘âŻ Made event attendee registration a news
feed item.
11. Facebook: Why
â˘âŻ Publishing your event to Facebook lets you
take advantage of your existing networks.
â˘âŻ People you are already connected to may
be attendees or can help you promote your
event to their networks.
â˘âŻ Events âcome to lifeâ on Facebook.
12. Facebook: How
â˘âŻ Publish a doppelganger of your event on
Facebook.
â˘âŻ Invite people you hope will come.
â˘âŻ Invite people who hope will extend visibility
to their connections.
â˘âŻ Create a ânexusâ where all sorts of content
related to your event can be aggregated
and shared.
13. Twitter: Why
â˘âŻ It really works.
â˘âŻ The Twitter follow is an awesome proxy
for the invitation.
â˘âŻ No social boundaries.
â˘âŻ Leverages human behavior.
14. Twitter: How
â˘âŻ Create a Twitter page for your event.
â˘âŻ Follow unashamedly.
â˘âŻ Create a unique hashtag.
â˘âŻ Participate in relevant discussion.
â˘âŻ Foster virality
â˘âŻ Ask for the sale.
15. Common Themes
â˘âŻ You have to socially âactivateâ your event.
â˘âŻ Expanding the effect of your event beyond
the day/time/place to touch many more
people than could ever attend.
â˘âŻ Enriching the experience for the people who
do attend.
â˘âŻ Content is king.
16. Obey the Tenets of Social Media Marking
â˘âŻ Be valuable and appealing
â˘âŻ Be sustainable and viral
â˘âŻ Inspire participation