Mobile Marketing -- Digital Event Marketing -- Mobile App For Event Marketing -- EventKloud is a audience-driven marketing & advertising automation platform for events. Its a smarter way to create cross-channel, streamlined event campaigns to reach, engage & measure your audience all from a central dashboard.

1. MOBILE MARKETING
MAKES SENSE
The App Option

2. We Are Mobile
In 2008, it was predicted by 2014, Mobile Internet
Access would surpass Desktop Internet Access.

3. Today
We have breached that barrier and mobile usage
is projected to reach over 50% adoption globally
by 2022.

4. We’ve said it before –
Mobile Marketing is not an option.
No Surprise There
It is today’s reality.

5. So Why Apps?

6. Smartphone Use Breakdown
89% Apps 11% Web Browsers
The Mobile App Share

7. Handheld Gaming Devices
What Makes Up Mobile
Smart Phones Wearable Tech
(Smart Watches, Wristbands)
Tablets

8. From the customers
perspective, well designed,
branded mobile apps can be:
• A Primary Source of Need-to-Know
Information
• A Feedback Opportunity
• Interactive
• User Friendly Customer Service
What Can Apps Do for You?

9. From the Event Producer’s perspective, well
designed, branded mobile apps can be:
• A Self Contained and Distraction Free
Promotional Tool
• A Single Source Technology Tool (Registration,
Check In, Ticket Sales, Back Office Database,
etc…)
• An Opportunity for Ongoing Audience
Engagement
• A Metric Tool for Planners & Sponsors
• A Customer Service Channel Eliminating Call/
Email Bottleneck
What Can Apps Do for You?

10. • Your event app should be unique to your company,
brand, and event.
• How will you integrate your App across multiple
channels – your website, your social channels, your
registration platform, etc…
• Take the time to understand what components of
an app will enhance your specific event.
• How will your guests use your App?
Things to Keep in Mind

11. Define what parts of an app work
best for you:
• General Info: Schedule (Speakers,
Stages, Performers, Demos), Venue
Map, People Profiles.
• Media: Photos, Videos, Event
Archives, City/Site Information.
• Customer Support: Feedback,
FAQ’s, Reminder Alerts, Loyalty/
Discount Opportunities
The Nuts & Bolts

12. Define what parts of an app work best for you:
• Communications: Database Tool, Attendee Instant Messaging,
Social Integration, Direct Communication (Push Notifications)
• Registration: Ticket Sales, Session Sign Ups, Table Assignments.
• Advanced Settings: Sponsor Advertising, Usage Analytics,
Private Access
The Nuts & Bolts (cont.)

13. Mobile is causing a diversification in social platforms.
Users are moving toward multiple channels from the original,
centralized format of Facebook, so creating apps that
accommodate integration of those platforms is key.
Allowing users to share content that is branded or event
specific will also enhance core marketing strategies.
A Word on Social Integration

14. The future is now with some unique and fast approaching
technologies.
Mobile.. From the Future
Wearables not only allow users to
experience a level of convenience
even beyond their cellphones, but it
will allow guests to interact with
their surrounding in ways not
possible before.
Example: Tradeshow booths could cater content and experiences to the individual
as they approach based on survey results embedded into their smart watch.

15. Looking for innovative ways to promote your event, your sponsors,
and to drive social engagement expands your reach?
Gamification is not just a Buzz Word
People love competition. Identifying
playful, engaging, and often times
high stakes rewards for certain
engagement points (Visit a Sponsor
Site pre-event; Free ticket for every 3
friends that purchase; find the block of
cheese on your way to the dairy
conference, etc…) can enhance the
experience of your guests and the
exposure of your event.

16. LAST WORD FROM USERS
Paper Programs and
Handouts Are Not.
App’s are cool.

17. IN CONCLUSION
Mobile Apps should soon become the expectation
of your guests and not making strides to develop
event specific apps will put you at a disadvantage.
The marketing opportunities available once that
app is launched are endless and can last the
lifetime of your event.

18. QUESTIONS?
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