Are you a growth hacker? Or do you want to learn the newest growth hacking tools & tactics? Here are 5 growth hacks that you can try today. We'll be talking about how to steal your competitors's strategy, how to build an e-mail list, how to use analytics for data driven growth, famous growth hacks from Airbnb, Spotify, Twitter etc!

1. GROWTH HACKING
5 Growth tactics
to try today

2. MAKE LINKEDIN YOUR LANDING PAGE
START BUILDING YOUR EMAIL LIST TODAY
STEAL YOUR COMPETITORS’ STRATEGY
5 growth tactics to try today
CONVERT THE CRAP OUT OF YOUR LEADS
CHOOSE YOUR OMTM & GROW
@evelinesmet

3. Hi, I’m Eveline
@evelinesmet

4. Career path

5. Today..
@evelinesmet

8. PUG MOMMY BARCA LOVER SPORTS ADDICT TO BE

9. WHICH CHANNELS SHOULD I USE?
WHICH TOOLS AND TACTICS SHOULD I
USE?
WHO ARE MY CUSTOMERS?
Top marketing questions I get
HOW CAN I EVALUATE MY MARKETING
EFFORTS?
HOW CAN I GROW MY BUSINESS THROUGH MARKETING?

10. My goal: Teaching you
guys growth tactics that
you can use tomorrow!

11. Win!
Tweet
#growthhacking
@evelinesmet

12. growth hacking

13. But first..What is
growth hacking?

18. Growth hacking skills
@evelinesmet

19. Growth hacking mindset
@evelinesmet

20. Famous
growth hacks

21. DROPBOX REFERRAL HACK

22. AIRBNB ACQUISITION HACK

23. HOTMAIL REFERRAL HACK

24. TWITTER ACTIVATION HACK
@evelinesmet

25. Hotmail referral hack
SPOTIFY REFERRAL HACK

26. MOBILE VIKINGS REFERRAL HACK

27. MC DONALDS ACQUISITION HACK

28. TECHNOLOGY BASED
AUTOMATE THE PROCESS
USE NON-TRADITIONAL CHANNELS
What is different?
RUN EXPERIMENTS
MEASURE & GROW

29. Growth hacking in each stage of the funnel

30. I will be showing a lot
of tools & tactics later
on

31. But first..Why do
you need analytics?

33. Analytics keep a
growth hacker
honest
@evelinesmet

34. infinitescroll

35. infinitescroll
FAIL

36. Analytics shift the
focus of growth
hackers
@evelinesmet

38. We have a CPC of 2€, is that good?

39. World’s first banner vs Coolblue banner
@evelinesmet

40. World’s first banner vs Coolblue banner
0€ IN REVENUE 32.900€ IN REVENUE

41. BY INCREASING RETENTION
BY INCREASING DAILY ACTIVE USERS
GROW MY COMPANY
Example actionable goals
INCREASE CONTENT CREATION BY MEMBERS BY 15% BY END 2016
EDUCATE MEMBERS ABOUT
CONTENT CREATION VIA
MAIL
SHOW CONTENT FEATURES ON
THE HOMEPAGE
INCLUDE CONTENT CREATION IN
ON BOARDING EXPERIENCE

42. BewareOf vanity metrics!
They will make you feel good,
but they will not change the
way you act.
@evelinesmet

44. Email marketing Social media Paid search Display
advertising
VANITY METRICS VS ACTIONABLE METRICS
OPEN RATE
LEADS GENERATED
# FANS
REFERRAL RATE
AD POSITION
COST PER
ACQUISITION
IMPRESSIONS
COST PER LEAD
@evelinesmet

45. Trying to find
interesting insights
and unexpected
learnings
Keeping you up to
date with predictable,
managerial insights
Do ads with pictures
of cats work better?
How many clicks will
our ad budget get us?
EXPLORATORY REPORTING

46. If you’re busy
explaining the
data, you wont
can’t act upon it
UNDERSTANDABLE COMPARATIVE A RATIO OR RATE BEHAVIOUR CHANGING
A GOOD METRIC IS
Comparison
gives you
context
The only way to
measure
change
What will you
do differently
based on the
results?

47. Find your focus based on your data

48. Analytics predict
the future for
growth hackers
@evelinesmet

49. Mobile vs desktop visits

50. Analytics make
success
repeatable
@evelinesmet

51. Make a business case, then repeat

52. Convinced?

53. 5 growth hacks that
you can try today!

54. “Good artists
copy, great
artists steal”
-Steve Jobs-

55. Steal your
competitors’ strategy
1
@evelinesmet

56. STEAL WITH PRIDE

57. CASE

58. SIMILARWEB

59. TOOL

60. CASE

61. CASE

62. SPYFU

63. SPYFU

64. COMPETITOR SCRAPING TOOLS

65. Make Linkedin your
landing page
2
@evelinesmet

66. “The network
always wins”
-Peter Hinssen-

67. YOUR HEADLINE IS YOUR H1
@evelinesmet

68. YOUR HEADLINE IS YOUR H1

69. YOUR INTERESTS ARE YOUR SEO KEYWORDS
@evelinesmet

70. “Get a marketing job
or internship without
sending out a single
resume”
-Eveline Smet-

71. MAKE YOUR HEADLINE SEARCHABLE & ACTIONABLE
@evelinesmet
FUTURE BRAND STRATEGIST
JUNIOR DIGITAL MARKETEER
LOOKING FOR A MARKETING INTERNSHIP IN FEBRUARI
I WANT TO HELP COMPANIES GROW VIA SOCIAL MEDIA
LOOKING FOR A MOTIVATED YOUNG MARKETER? HIRE ME!
MICHAEL DELARET

72. Exercise: Change
your headline &
add interests
@evelinesmet

73. LINKEDIN AUTOMATION TOOLS

74. AUTOMATE THE ACQUISITION
LINKEDIN PREMIUM = NEEDED

75. Start building your
email list today
3
@evelinesmet

76. “The money is
in the list”
-every growth
hacker-

77. EMAIL IS NOT DEAD!

78. LIST BUILDING TOOLS

79. LIST BUILDING TOOLS

80. Exercise: download
chrome extension and
build a 150 person list
to contact this week

81. BONUS

82. LIST BUILDING TOOL SOCIAL SHARES

83. Convert the crap
out of them
4
@evelinesmet

84. “It’s much easier to
double your business
by doubling your
conversion rate than by
doubling your traffic”
-Jeff Eisenberg-

85. Understand your
conversion funnel
@evelinesmet

86. Conversion funnel online shopping site

87. Conversion funnel online shopping site

88. COST PER ACQUISITION = 25
LIFETIME REVENUE PER USER = 75
LIFETIME VALUE = 100
First, get the basics right
LIFETIME REVENUE PER USER = 75
@evelinesmet

89. Optimise for each stage in the funnel
Channel
testing

90. KPI’s per stage of the funnel

91. No e-commerce? No problem
TRACK INCOMING ENQUIRIES
TRACK NEWSLETTER OPT-INS
TRACK NUMBER OF CALLS
TRACK NEW SUBSCRIBERS
@evelinesmet

92. How to drive conversions?

93. CONVERSION TOOLS

94. PUBLISH QUICKLY

95. CASE
@evelinesmet

96. Exercise (at home):
Create your (campaign)
landing page in 3 hours

97. Choose your one
metric that matters
-OMTM- & grow
5

98. Data overload

99. A wealth of information
creates
a poverty of attention
@evelinesmet

100. Your OMTM is
your true north

101. IT CREATES FOCUS FOR THE ENTIRE COMPANY
IT INSPIRES AN INTERNAL CULTURE OF EXPERIMENTATION
IT ANSWERS THE MOST IMPORTANT QUESTIONS FOR YOUR BUSINESS
Why do you choose OMTM?
@evelinesmet

102. A few OMTM examples
CUSTOMER LIFETIME
VALUE
DAILY ACTIVE USERS
CUSTOMER
ACQUISITION COST

103. examples

104. CASE STUDY
MOZ
Scale
STAGE
SAAS
MODEL
Net adds
OMTM

105. Net adds =
growth

106. CASE STUDY
HEADSPACE
Virality
STAGE
SaaS (Freemium)
MODEL
Paid Churn
OMTM

107. Paid churn =
loss

108. MAKE LINKEDIN YOUR LANDING PAGE
START BUILDING YOUR EMAIL LIST TODAY
STEAL YOUR COMPETITORS’ STRATEGY
5 growth tactics you have tried
CONVERT THE CRAP OUT OF YOUR LEADS
CHOOSE YOUR OMTM & GROW
@evelinesmet

109. I’t all starts with
knowing your
customer

110. Why are Nigerian spammers good
growth hackers?
@evelinesmet

111. Why is Nigerian spam so
badly written?

112. BAD LANGUAGE
1000 EMAILS SENT 1000 EMAILS SENT
10% CONVERSION
= 100 RESPONSES
0,1% CONVERSION
= 1 OR 2 RESPONSES
1 FOOL & THEIR MONEY1 FOOL & THEIR MONEY
PROPER ENGLISH
SCALABLE NOT SCALABLE
@evelinesmet

113. Nigerian spammers have learned to understand
their target market & their customers

114. T H A N K
Y O U

115. Questions?eveline@growthagency.co
@evelinesmet