Visual for SXSW 2016 Interactive

1. SXSW Interactive 2016 Submission
Fashion to Finance:
Smart Data and
Personalization
A Fireside Chat Featuring:
Louis Beryl from Earnest & Eric Colson from Stitch Fix

2. What is this discussion about?
Through the use of powerful software and data systems, a new breed
of companies is harnessing technology to provide hyper-personalized
choices based on a combination of user interactions, machine learning
and human judgement. These curated offerings are changing the way
we consume, heightening customer expectations and changing the
way we curate our lives.
This fireside chat brings together two experts on this topic: Louis
Beryl, CEO of Earnest, a financial technology company using
software, design and data science to rebuild financial services, and
Eric Colson, Chief Data Analyst at Stitch Fix, a fashion retailer that
combines styling, technology and product to deliver a personalized
shopping experience. They will discuss how and why the current
capabilities of technology and data science allow for enhanced
curation and efficiency. They’ll also delve into the business
implications of such capabilities, and the unique ways data-centric
companies are using technology to better the consumer experience.

3. 1. In your experience, how have you been able to use technology and
data science to offer a better consumer-facing product?
2. How are you able to blend human decision making and judgement
with machine learning to create smarter systems?
3. What are other examples of companies that may be analogous at the
data level, yet are catering to an entirely different market? What, if
anything, is the difference between their core systems of
personalization?
4. What lessons can larger, established companies take away to increase
their data science and innovation capabilities? How can they keep up
with innovation and remain relevant? What are the challenges to
providing a uniquely personal experience?
Key questions this discussion will address:

4. Eric Colson
Chief Algorithms Officer,
Stitch Fix
Eric Colson is the Chief Algorithms
Officer at Stitch Fix, where he specializes
in social algorithms. He is also an advisor
at several companies: Earnest Inc
(consumer lending), Data Elite (Big Data
incubator), Mortar Data (Big Data
Platform).
Previously, he was VP of Data Science &
Engineering at Netflix and has held
analytics positions at Yahoo!, Blue
Martini, Proxicom and Information
Resources. He holds a B.A. in
Economics, a M.S. in Information
Systems, and a M.S. in Management
Science & Engineering.

5. Louis Beryl is the CEO and co-founder of
Earnest, a technology company using
cutting-edge data science, smarter
design, and software automation to
rebuild financial services. Using a unique
data-driven underwriting process, Earnest
understands every applicant's full financial
story to offer the lowest possible rates and
radically flexible loan options for living life.
Louis believes that financially responsible
people deserve better options and access
to credit and that we can fix the financial
system with elegant software, smarter
data, and thoughtful design. He studied
mathematics, economics, computer
science, and engineering at Princeton
before his graduate studies at Harvard.
Prior to Earnest, Louis worked at banks,
government agencies, startups, and the
venture capital firm Andreessen Horowitz.
Louis Beryl
CEO, Earnest

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