The document discusses healthy aging trends in the beauty industry. It finds that consumers are increasingly pursuing healthy aging through preventative skincare focused on anti-aging benefits. They also prioritize internal wellness through stress reduction, adequate sleep, and nutrition from natural ingredients. Emerging technologies allow for truly personalized skincare solutions and instant feedback. The healthy aging market is expected to continue growing as consumers adopt preventative health and wellness lifestyles.

1. Healthy Living: The New
Face of Healthy Ageing
Kseniia Galenytska – Senior Analyst - Beauty & Fashion

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Euromonitor International
EUROMONITOR INTERNATIONAL

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Beauty Market Growth Remains Steady
Driven by the Premium Segment
INDUSTRY OVERVIEW
5%
Global beauty
growth
$85
North America’s
per capita spend
on premium
7%
Premium
beauty growth

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Pursuit of Prevention Reflected in Purchase
Motivations…
0 5 10 15 20 25 30 35 40
To correct signs of ageing
To prevent signs of ageing
To address my specific skin concerns
Skin care is an important priority for me
For clear and healthy looking skin
To improve the look or feel of my skin
% respondents
Top Skincare Purchase Motivations, by Age Group 2017
15-29 30-44 45-59 60+
WHAT IS DRIVING HEALTHY AGEING
Euromonitor International Beauty Survey, 2017

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…And the Sought After Benefits
WHAT IS DRIVING HEALTHY AGEING
0 5 10 15 20 25 30 35 40 45 50
Fights free radicals/anti-pollution
Skin plumping, lifting or firming/anti-sagging
Anti-blemish
Anti-oxidant
Lightening/whitening
Dark circle correction
Wrinkle or fine line minimizing
Pore refining or pore firming
Wrinkle preventing
Skin brightening/luminosity/radiance
Texture improving/evens skin tone
Anti-ageing
Sun-protectant/sun barrier/SPF
Moisturising/hydrating
Most Important Skin Care Benefits, 2017
% of respondents
Euromonitor International Beauty Survey, 2017

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Nutritional Habits
1

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Natural
ingredients
Clean label
Simplicity
Probiotics
Back to Basics: Trust in the Traditional and Transparent
HEALTHY AGEING IN ACTION
0%
1%
2%
3%
4%
5%
0
20
40
60
80
100
120
ValueGrowth
ValueSales,US$bn
Clean Label Size and Growth, 2016-2020
Clean Label Value Size 2016 CAGR 2016-2022

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Physical Form
2

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© Euromonitor International
0 20 40 60
Practice yoga
Participate in team
sports
Take a group fitness
class
Participate in other
individual sports
Participate in intensive
physical activities
Cycle or ride a bike
Run or jog
Walk or hike for
exercise
% of respondents
% of Respondents Who Indicate That
They Participate in Physical
Exercise Almost Every Day
2017 2016
4.2%
CAGR for
sportswear over
next 5 years
28%
aged 15-34 think
that “It is important
to cultivate my
personal brand
online…”
Euromonitor International Lifestyle Survey, 2017

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Internal Balance
3

11. 0 20 40 60
60+
45-59
30-44
15-29
% of respondents
% of Respondents who think that
Limiting Daily Stress Levels Is
“Extremely Important”
2017 2016
22%
of consumers
participate in
stress-reduction
activities
3.6%
the growth of sleep
aids in 2017
Euromonitor International Lifestyle Survey, 2017
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12FUTURE SCENARIOS
L’Oréal DOSE SkinGenie
Technology is Facilitating True
Personalization…
Image source: Proven Official Website, L’Oreal Official
Website, SkinGenie Official Website
Proven

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…and Is Ready to Provide Instant Solutions
FUTURE SCENARIOS
Olivo Labs and Shiseido
Second Skin Technology
Image source: missbish.com

14. Thank you!
Kseniia Galenytska, Senior Analyst - Beauty &
Fashion
www.euromonitor.com
kseniia.galenytska@euromonitor.com
+44 (0) 20 7251 8024 EXT 1547
Follow me on Twitter @KGalenytska
https://www.linkedin.com/in/kseniia-galenytska-
1869ab114
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click here

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