Euromonitor presented this session at Trustech 2017 in Cannes, France focusing on the digital commerce trends impacting the future of the retailing industry.

1. RETAILING REINVENTED: DIGITAL COMMERCE TRENDS IN 2017
TRUSTECH 2017, CANNES
PHILIP BENTON – LEAD ANALYST, SERVICES & PAYMENTS

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2RETAIL REINVENTED: DIGITAL COMMERCE TRENDS IN 2017
Euromonitor International

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3RETAIL REINVENTED: DIGITAL COMMERCE TRENDS IN 2017
Number of connected consumers has more than doubled in last decade
20%Buy an item/service
via mobile on a
weekly basis
47%CAGR for mobile
proximity payments
2017 - 2022
MEET THE DIGITAL CONSUMER
3.4 bnGlobal internet
users as of 2017

4. STATE OF RETAIL
DIGITAL COMMERCE TRENDS
CONCLUSION

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5RETAIL REINVENTED: DIGITAL COMMERCE TRENDS IN 2017
Online retailing has increased exponentially, and is still growing
1.0%
2.3%
4.2%
9.7%
13.0%
2002
2007
2012
2017
2021
Penetration of Global Online Retailing
Value sales at constant 2017 USD prices (100 markets)

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6RETAIL REINVENTED: DIGITAL COMMERCE TRENDS IN 2017
The shopper journey in an “unconnected world”
PurchasePre Purchase Post Purchase

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The shopper journey in a “connected world”
PurchasePre Purchase Post Purchase

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0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
45,000,000
2003 2005 2007 2009 2011 2013 2015 2017 2019 2021
Global Consumer Payments 2003 – 2021*
Card & Electronic Cash
How has the shift in retail impacted payments?
US$valuesales(constant2017prices)
*47 researched markets

9. STATE OF RETAIL
DIGITAL COMMERCE TRENDS
CONCLUSION

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10RETAIL REINVENTED: DIGITAL COMMERCE TRENDS IN 2017
Mobile Tipping Point
New Channels of
Commerce
New Places to Pay
The three most impactful trends reshaping digital commerce in 2017

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80%Internet purchases made
via mobile in 2017 by China
88%Internet purchases made via
mobile by 2022 in Indonesia
1) MOBILE TIPPING POINT
Smartphones are becoming
the default screen for brand
engagement and digital
commerce transactions.
65%Global households are
expected to own a
smartphone as of 2017

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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
China Indonesia Thailand South
Korea
Australia US UK
ComputervMobileDigitalPurchases(US$)
Mobile Computer
China’s Asian neighbours are now adopting the “mobile-first” mindset
•2015 China
•2016 Indonesia
•2017 South Korea,
Thailand
•2018
•2019 Australia
•2020 US,UK
•2021
Mobile Tipping Point

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Tao Café showcases frictionless payments of the future, today
Alibaba, a leading pure-play retailer with 19% of share globally, wants to
replicate the online experience in an offline environment.

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37%Connected washing
machines in S. Korea, the
global leader
85%Interactions will happen
without a human by
2020 (IBM Watson)
2) NEW CHANNELS OF COMMERCE
Beyond mobile, there are a
plethora of things all with
the potential to disrupt
commerce.
28%Forecast CAGR of smart
wearables, fastest growing
electronics category

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Could “voice” replace “search”?

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0 10 20 30 40 50 60
Japan
Germany
France
UK
South Africa
Australia
South Korea
Russia
US
Mexico
Indonesia
Brazil
India
China
Thailand
% of Online Respondents
Willingness to Share Personal Information Online, 2016
Privacy concerns in Western Europe could hamper success of ‘voice’
Euromonitor International’s 2016 Global Consumer Trends Survey

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2017$127 billion spent via
mobile proximity
payments
202090% of smartphone users
will have made a mobile
proximity payment
3) NEW PLACES TO PAY
Payments getting pushed
into the background as
commerce enters a
‘seamless’ world
1997Contactless payments
technology introduced by
Mobil (Speedpass)

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Making payments in an VR/AR world
Source: Mastercard News YouTube Channel

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The robots are coming and they are taking your payments too
10,000 Pepper robots have been sold since 2015 with players in retail,
foodservice and travel using them in consumer-facing environments.

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What are the Long-term vs. Short-term effects of these trends?
Short-term Mobile commerce
purchases will
overtake PC
Commerce players
are experimenting
with voice
Consumers will
get used to paying
via VR and robots
Long-term Frictionless
payments will
become the norm
Gestures and eye
movement are the
next step
Payments will
become more
automated

21. THANK YOU FOR LISTENING
Philip Benton
Lead Analyst, Services & Payments
Euromonitor International
Philip.Benton@euromonitor.com
www.euromonitor.com
Follow us on Twitter:
@Euromonitor
@PhilipBentonEMI