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Latin American men have left their traditional passive attitude towards self-care and now engage in new, healthy lifestyle habits. Trips, fitness and the wish for an active social life are part of the change. The trend also includes feeling comfortable about their looks, which leads them to buy more personal care and beauty products, indicating great potential for growth in the next five years. In this presentation, you will learn about trends shaping the global and local men’s grooming market, gain insights about future growth projections for this segment, and identify key opportunities to explore going forward.