Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
What to Upload to SlideShare
What to Upload to SlideShare
Loading in …3
×
1 of 15

Men's Grooming in Latin America

2

Share

Download to read offline

Latin American men have left their traditional passive attitude towards self-care and now engage in new, healthy lifestyle habits. Trips, fitness and the wish for an active social life are part of the change. The trend also includes feeling comfortable about their looks, which leads them to buy more personal care and beauty products, indicating great potential for growth in the next five years. In this presentation, you will learn about trends shaping the global and local men’s grooming market, gain insights about future growth projections for this segment, and identify key opportunities to explore going forward.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Men's Grooming in Latin America

  1. 1. IN-COSMETICS LATIN AMERICA 2017 PRESS CONFERENCE MEN´S GROOMING IN LATIN AMERICA ELTON MORIMITSU, SENIOR RESEARCH ANALYST SEPTEMBER 2017
  2. 2. GLOBAL BEAUTY AND PERSONAL CARE MARKET MEN’S GROOMING IN LATIN AMERICA THE MALE CONSUMER PROFILE PROSPECTS: BEYOND SHAVING AND FRAGRANCES
  3. 3. © Euromonitor International 3 The industry returns to a growth path GLOBAL BEAUTY AND PERSONAL CARE MARKET Note: Value RSP | USD million | Y-O-Y Exchange Rate |2016 Constant Prices 0,0% 0,5% 1,0% 1,5% 2,0% 2,5% 3,0% GrothRate% Global Beauty and Personal Care Retail Sales Y-O-Y Growth Rate
  4. 4. © Euromonitor International 4 Latin America will outpace other regions GLOBAL BEAUTY AND PERSONAL CARE MARKET Note: Value RSP | Y-O-Y Exchange Rate | Current Prices) 00,0 01,0 02,0 03,0 04,0 05,0 06,0 07,0 08,0 00,0 20,0 40,0 60,0 80,0 100,0 120,0 140,0 160,0 2016-2021CAGR% RetailSales|USDBillion|2016 Beauty and Personal Care Per Region
  5. 5. GLOBAL BEAUTY AND PERSONAL CARE MARKET MEN’S GROOMING IN LATIN AMERICA THE MALE CONSUMER PROFILE PROSPECTS: BEYOND SHAVING AND FRAGRANCES
  6. 6. © Euromonitor International 6 Why men’s grooming? MEN’S GROOMING IN LATIN AMERICA Second fastest growing category 4 men’s categories among the beauty top 10 to watch 00 03 06 09 12 Deodorants Sets/Kits Bath and Shower Fragrances Men's Grooming Depilatories % Latin America Top 5 Growing Categories 2011 - 2016 CAGR % Note: USD | Fixed Exchange Rate |Current Prices 00 03 06 09 12 Intimate Hygiene Deodorant Sprays Baby and Child-… Hair Removers/Bleaches Men's Skin Care Men's Bath and Shower Tooth Whiteners Men's Fragrances Men's Deodorants Lip Products % Latin America Top 10 Categories to Grow 2016 - 2021 CAGR %
  7. 7. © Euromonitor International 7 Traditional categories still dominate men’s grooming sales MEN’S GROOMING IN LATIN AMERICA Latin America | Men’s Grooming Sales by Category | 2016 Men's Fragrances Men's Deodorants Men's Shaving Men's Hair Care Men's Bath and Shower Men's Skin Care Note: Value RSP | USD
  8. 8. © Euromonitor International 8 … but there are regional differences MEN’S GROOMING IN LATIN AMERICA 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Argetina Puerto Rico Colombia Chile Mexico Ecuador Peru Brazil Venezuela Men’s Grooming by Category | % of total sales | USD | 2016 Men's Shaving Men's Fragrances Men's Deodorants Men's Hair Care Men's Bath and Shower Men's Skin Care
  9. 9. GLOBAL BEAUTY AND PERSONAL CARE MARKET MEN’S GROOMING IN LATIN AMERICA THE MALE CONSUMER PROFILE PROSPECTS: BEYOND SHAVING AND FRAGRANCES
  10. 10. © Euromonitor International 10 28 minutes daily 29% purchase beauty items 3x month or more 8 grooming products Men seek ease and comfort 42 minutes daily 42% purchase beauty items 3x month or more 21 grooming products Women shop on impulse Men shop differently from women THE MALE CONSUMER PROFILE Source: Euromonitor International’s Consumer Survey, 2016
  11. 11. © Euromonitor International 11 Are male consumers ready to move beyond the basics? THE MALE CONSUMER PROFILE MEN’S COSMETICS FEW OPTIONS TABOO NICHE
  12. 12. GLOBAL BEAUTY AND PERSONAL CARE MARKET MEN’S GROOMING IN LATIN AMERICA THE MALE CONSUMER PROFILE PROSPECTS: BEYOND SHAVING AND FRAGRANCES
  13. 13. © Euromonitor International 13 Latin America will lead global growth for Men’s Grooming PROSPECTS: BEYONG SHAVING AND FRAGRANCES Note: Value RSP | Fixed 2016 Exchange Rate | Constant 2016 Prices 00 01 02 03 04 05 06 00 2.000 4.000 6.000 8.000 10.000 12.000 14.000 Latin America Asia Pacific Middle East and Africa Eastern Europe North America Western Europe Australasia %CAGR USDMillion Men’s Grooming per Region 2016 2021 2016 - 2021 CAGR %
  14. 14. © Euromonitor International 14 Brazil will outpace others countries PROSPECTS: BEYONG SHAVING AND FRAGRANCES Note: Fixed 2016 Exchange Rate | Constant 2016 Prices -02 -01 00 01 02 03 04 05 06 07 00 1.000 2.000 3.000 4.000 5.000 6.000 7.000 8.000 9.000 10.000 CAGR% USDMillion Top 10 Countries for Men’s Grooming | Retail Sales 2016 2016 - 2021 CAGR %
  15. 15. © Euromonitor International 15 You can download the full presentation from the link below: http://go.euromonitor.com/EV-LA2017-Incos-Latam.html Download the full presentation! PROSPECTS: BEYONG SHAVING AND FRAGRANCES

×