Head of Digital Consumer Research Michelle Evans discusses key trends in global fintech at Finovate Europe 2018.

1. Analyst All-Stars – Global
Fintech: What’s Hot &
What’s Not…
March 2018
Michelle Evans, Global Head of Digital Consumer Research

2. © Euromonitor International
2
Euromonitor International
INTRODUCTION

3. Always-on is the new
normal for connected
consumers globally
3
© Euromonitor International
0 20 40 60 80 100
Smartwatch
Smart appliance
Wearable fitness tracking
Wireless speakers
Console gaming system
Tablet
Desktop computer
Digital flatscreen TV
Laptop computer
Smartphone
% of Online Global Respondents
Device Ownership, 2016 / 2017
2017 2016
Source: Euromonitor International’s 2017 Global
Consumer Trends Survey

4. Ubiquitous connectivity gives way
to the intelligent interaction of
humans and things
4
The International Telecommunications Union defines the “internet of things” as
“the concept of physical devices incorporating software, sensors and network
connectivity to enable those devices to collect data”.
© Euromonitor International

5. Consumers are increasingly turnings to
things for executing commerce
WORKSHOP: PREPARING FOR THE FUTURE OF COMMERCE IN THE INTERNET OF THINGS ERA
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Order ride-sharing service
Make an in-store mobile
payment
Order food and drink
online
Compare prices while in
store
Read reviews
Buy an item or service
% of online respondents
Frequency of Commerce-Related Smartphone Activities 2017
Almost every day 1-2 times a week 1-2 times a month Less than once a month Never
Source: Euromonitor International’s 2017 Global Consumer Trends Survey

6. Improved
fulfilment logistics
Automatic
replenishment
6
Goods “as a
service”
© Euromonitor International

7. In the future, more commerce
choices will be aided by machines
7
Consumption is on the cusp of transitioning from being active to more passive in
nature. The emergence of the Internet of Things will forever change the way
consumers purchase some types of products and services.
© Euromonitor International

8. Machine-aided commerce will re-define
what brand loyalty means
WORKSHOP: PREPARING FOR THE FUTURE OF COMMERCE IN THE INTERNET OF THINGS ERA
Traditional Marketing Funnel
Awareness
Interest
Consideration
Intent
Evaluation
Purchase

9. Consumers are growing leery of
how companies and brands are
tracking them and how these
entities are using the data.
Furthermore, the European
Union passed sweeping privacy
rules set to take effect in May
that could have global
implications on how data is
collected and leveraged.
Uncontrolled data
gathering
Standalone mobile apps are
falling out of favor with
consumers as they download
fewer and use the ones they
have downloaded less
frequently. Digital life is now
converging with China leading
the way with the likes of WeChat
showing the world where the
internet is headed as it ushers in
super apps.
Standalone mobile
apps
9
© Euromonitor International
Marketing to the
masses
Society is the midst of a shift
from being about the masses to
a “story of one”. Consumers
expect the experience to be
unique to them, and available
across the multitude of screens
in their lives. Companies cannot
accomplish this without the help
of a variety of technologies,
including artificial intelligence.

10. Thank you
Michelle Evans, Global Head of Digital Consumer Research
Michelle.Evans@Euromonitor.com
Facebook.com/euromonitor/
@mevans14
Linkedin.com/in/michelleevansmaclachlan
Forbes: https://www.forbes.com/sites/michelleevans1/#