How to Market Yourself for Career Success in ANY job market.

1. Market YOURSELF for
a Successful Career
Transition.
The Chazin Group

2. Thanks to:

3. About ME
 BA in Comms (MBA Mktg)
 20 Years In Corp. America
 Started Career as Recruiter
 Marketing/Sales Background
Launched The Chazin Group ‘04
Contact me:
Tel: (201) 683-3399
Email: Ethan@TheChazinGroup.com

4. What I Do Now
 Job Search Strategies
 Interviewing & Networking
 Career Coaching
 Life / Work Balance
 Business Owner Coaching
 Human Capital Development
 Professional Development
 Salary Negotiations

5. Only Through
BRANDING Can We
Achieve Lasting
Differentiation

6. What is a “Brand?”

7. Is it a LOGO?

9. …tagline?

10. “Finger-Licking
Good.”
“We Bring Good
Things to Life.”
“Quality is
Job One.”

11. …a jingle?

13. Is a Brand a
PROMISE?

14.  Memorable
 Invaluable
 Unique

15. What is YOUR
Brand?

17. It is a
“PERCEPTION”
thing.
Ask people how
they perceive YOU?

23. Your BRAND is the
collection of all your
actions, beliefs, skills,
and experiences.
The Chazin GroupThe Chazin Group

24. • LIVE your brand:
–If you say you’ll do it…DO IT
–Do as I DO…NOT “do as I say.”
– Return ALL emails & phone calls
– Subscribe to a “MORAL COMPASS”
The Chazin GroupThe Chazin GroupLIVE Your Brand

25. Your Journey to Personal
Exploration Begins…
The Chazin GroupThe Chazin Group

26. The Chazin GroupThe Chazin Group
“INSANITY: The act of
performing the same task over
and over again, and expecting
a different outcome.”
WHO SAID THIS?
An INSANE Job Search

27. The Chazin GroupThe Chazin Group

28. The Chazin GroupThe Chazin Group
“The 100% effort that a person
MUST exert on an effective job
search is extremely rare and
has a pronounced POSITIVE
effect on their career.”
An ALTERNATE Approach

29. The Chazin GroupThe Chazin Group

30. 30
The Chazin Group
DREAM
JOB
Passions Strengths
Your Passions & Skills Collide

31. • Psychological Assessment Tools:
– Keirsey Temperament Sorter
(www.keirsey.com)
– Myers Briggs (www.myersbriggs.org)
– Hermann Brain Dominance Instrument:
www.hbdi.com
– DISC Tool: www.onlinediscprofile.com
– Birkman Method (www.birkman.com)
The Chazin GroupThe Chazin GroupPersonal Exploration

33. • Your Goals:
– Identify Strengths & Areas for Improvement
– Identify New Career Opportunities
– Identify Ideal Industries and Companies
– Identify Your Working Style
The Chazin GroupThe Chazin GroupPersonal Exploration

34. • Match Your Values and Belief System
to the Ideal Culture of Potential
Employers:
– Research your ideal company culture.
– Learn to distinguish between the Formal and
Informal culture in ANY organization.
The Chazin GroupThe Chazin GroupPersonal Assessment

35. Personal Mission Statement
Positioning Statement
Proposition Statement
The Chazin GroupThe Chazin GroupBrand Building Is a 3 Step Process

36. Your
PERSONAL MISSION
Statement
The Chazin GroupThe Chazin Group STEP 1

37. • What principles do I choose as a
foundation for my life?
• What would I like to accomplish and
contribute?
• What would I like to be?
• How do I fit into my family and
community?
• What are my strengths?
• What are my passions?
The Chazin GroupThe Chazin GroupYour Core Values & Beliefs

38. • Take an Online Self Assessment Tool:
– Myers-Briggs Type Indicator (MBTI)
– The Birkman Method
– Keirsey Temperament Sorter
• Understand Your Values
• Match Your Values To Ideal Employer
Cultures (Differentiate the Formal &
Informal)
• Identify Your Preferred Working
Environment
The Chazin GroupThe Chazin GroupWho Are You?

39. The Chazin GroupThe Chazin Group
Elements to Consider
Very
Important Important Neutral
Not
Important N/A
Security
Financial Stability
Challenge
Creativity
Competitiveness
Personal Growth
Promotional Opportunities
Variety
Routine
Detail Orientation
Organized Environment
Culture:
Values
Integrity
Energy
Structure
Celebrations
What’s MOST Important to You?

40. The Chazin GroupThe Chazin Group
Elements to Consider
Very
Important Important Neutral
Not
Important N/A
Environment
Helping or Impacting Lives of
Others
Pace
Physical Demands
Work-Life Balance
Recognition
Rate of Pay
Educational Requirements
Personal Relationship with
Manager
Personal Relationship with Co-
workers
Physical location
Commute
What’s MOST Important to You?

41. Why We ALL Need a Personal
Mission Statement!
• Ensures a greater chance of career success!
• Steven Covey has referred to crafting a
mission statement as "connecting with your
own unique purpose and the profound
satisfaction that comes in fulfilling it."
• Michael Goodman: a personal mission
statement is: “an articulation of what you’re all
about and what success looks like to you.”
The Chazin GroupThe Chazin GroupPersonal Mission Statement

42. 1. Identify Your SUCCESSES
2. Identify Your CORE VALUES
3. Identify your CONTRIBUTIONS
4. Identify Your GOALS
VOILA!
The Chazin GroupA Four-Step Process

44. Your Marketing 5 Ps
Mission Statement Templates
The Chazin Group
www.timethoughts.com/goalsetting/
mission-statements.htm
www.timethoughts.com/goalsetting/
mission-statements.htm

45. Values
The Chazin GroupThe Chazin GroupSome Values

46. "My personal mission is to take time every
day for reflection, to realize what I learned,
what I should learn more about to say thank
you, to give myself a pat on the back while
looking into what I need to improve upon.”
The Chazin GroupThe Chazin GroupAn Example

47. Your
POSITIONING
Statement
The Chazin GroupThe Chazin Group STEP 2

48. • Based on my background, this is how I am in a
UNIQUE POSITION to help your organization
• Highlight your FEATURES & BENEFITS:
– Core Competencies (Workforce Solutions, Candidate
Screening, Training & Development)
– Expertise (Leadership, Management)
– Success Stories
– Qualifications & Experience
– Accreditations & Certifications
– Language Proficiency
The Chazin GroupThe Chazin GroupYour Positioning Statement

49. Your positioning statement should be brief and contain
the following information:
1. An overview of your skills, experiences and what you're
looking for (I am a qualified Accountant looking for a role as a
Finance Director in a high growth SME.?
2. A description of your specific skills & experiences : (Ex.
My experience includes accounting, general office management
duties, IT management and facilities management.)
The Chazin GroupThe Chazin GroupYour Positioning Statement

50. 3. Additional information:
Ex. I’ve spent the past 3 years in a variety of Financial and IT
roles in a high growth business in which I have managed and
motivated teams of up to sixteen people to a high level of
achievement. I also have the ability and desire to contribute and
influence at a management level and the capacity to participate in
the strategic development of an organization.
The Chazin GroupThe Chazin GroupYour Positioning Statement

51. Stick with a 4-6 word statement. It defines your role, your worth
and establishes a place (or position) in the mind of a hiring
manager, HR person, recruiter or networking contact. Think
about it as your tag-line (Ex. Avis: We try harder). Here are a few
examples to get you started:
• Classically Trained Consumer Marketing Executive
• Customer-Driven Service And Parts Technician
• Strategy and Data Powered Sales Manager
• Brand Building Product Management Professional
• Growth-Oriented Chief Financial Officer
• Problem Solver and Detail Oriented IT Manager
The Chazin GroupThe Chazin GroupYour Positioning Statement

52. Your
PROPOSITION
Statement
The Chazin GroupThe Chazin Group STEP 3

53. • Based on my personal mission and my
positioning statement, I PROPOSE that…
• Here’s what I will do for your organization.
• Apply your background, skills and experience to
deliver a set of solutions that will solve their
specific challenges.
The Chazin GroupThe Chazin GroupYour Proposition Statement

54. • FranklinCovey Mission Builder;
www.franklincovey.com/missionbuilder/index.html
• Laurie Beth Jones, The Path: Creating Your Mission
Statement For Work & For Life
• Richard J. Leider, The Power of Purpose: Creating
Meaning in Your Life and Work
• www.thenovogroup.com/personal-positioning-
statement/
• www.inspirational-sayings-in-action.com/example-of-a-
personal-mission-statement.html
The Chazin GroupThe Chazin GroupResources

55. “If you don’t have
your own plan,
someone else is going
to make you fit into
their plan.”
Tony Robbins
The Chazin GroupThe Chazin Group

56. Your 40-Year Plan
The Chazin GroupThe Chazin Group

57. The Chazin GroupThe Chazin Group

58. Marketing the Brand
Called YOU…
The Chazin GroupThe Chazin GroupYour Brand Is Ready

59. •PRICE: Know Your Worth
•PLACE: Meet With the Right People
•PROMOTION: You Can’t Sell What
You Don’t Know. Why Should
Someone Do Business With/Hire
You?
•PACKAGING: Dressing for Success
•PRODUCT: Your Features &
Benefits
Your Marketing 5 Ps

60. • Become a Subject Matter Expert
• Get Published
• Identify Your USP
• Your Product Features & Benefits
• Build Rolodex of References /
Testimonials
• Your Success Stories
• Actively Promote Yourself AT ALL TIMES
• Defend Your Brand (Name) Against ALL
Attacks
The Chazin GroupThe Chazin GroupSelf-Promotion = BRANDING

61. Your Personal
Marketing Plan
The Chazin GroupThe Chazin Group

62. The Chazin GroupThe Chazin Group
Security Analyst Information Security Research Market Data
Senior Security
Analyst
Information Analyst Research
Analyst
Market Data
Specialist
Quant Research
Analyst
Network Intrusion Analyst Research
Manager
Quant Modeler /
Trader
Application Security Analyst
FX Systematic
Trader
Security Systems Analyst
Your Contact Details Here!
Summary of my professional qualifications: 13 years as a security
analyst with core competencies in:
• Core competency 1
• Core competency 2
• Core competency 3
• Core competency 4
My target job functions & job titles:
Your Personal Marketing Plan

63. The Chazin GroupThe Chazin GroupYour Personal Marketing Plan
Key Company Attributes Ideal Job Location
Entrepreneurial culture, small start up, and
condones calculated risk-taking
NYC, Northern/Central NJ
Dallas/Ft. Worth, TX
Cincinnati, OH
E-Commerce Manufacturing Security Sports
Management
Amazon Amano
Corporation
Kroll Worldwide Steiner Sports
E-Bay Johnson Controls Citigate-Hu dson MIllsport
B&N.com United
Technologies
Safir-Rosetti SME, Inc.
Key Responsibilities That I am Seeking Include:
• Project Management
• Telemarketing
• Customer Service
Target Industries and Companies:
My Ideal Company Characteristics and Locations Are:

64.  Only 10-15% of Jobs Get Advertised
 Online Resources:
oCareerBuilder, Monster, Yahoo! Hot Jobs
represent ONLY 6-7% of all jobs
 Classified Advertising:
oNJ.com, NYT.com, Craig’s List
The Chazin GroupThe Chazin GroupUse All Your Resources

65.  Job Aggregator Sites:
oSimplyHired.com
oIndeed.com
 Executives/Professionals:
oExecuNet
oKorn Ferry
oChristian & Timbers
o6FigureJobs
The Chazin GroupThe Chazin GroupUse ALL Your Resources

66. • Research Sources:
 Hoover’s Online
 SEC (www.sec.gov/edgar.shtml)
 DNB.com
 Business.com
 SearchSystems.net (public records
dbase)
 PR Newswire
The Chazin GroupThe Chazin GroupDo Your Research

67. • Research Sources:
 ThomasNet.com
 CNNMoney.com (http://money.cnn.com/news/crc)
 vault.com/companies/searchcompanies.jsp
 www.learnwebskills.com/company
The Chazin GroupThe Chazin GroupDo Your Research

68. • Your Resume “Forever” Success Stories
• You Are a Product:
– Features & Benefits:
• Core competencies
• Experience
• Skills & Qualifications
• Education
• Certifications
• Resume & Cover Letter LAST!
The Chazin GroupThe Chazin GroupYou Are a Product

69. EXPERIENCE
EDUCATION
TRAINING
CERTIFICATIONS
HOBBIES &
INTERESTS
CONTACTS LANGUAG
E
VALUES &
BELIEFS
Your Product Benefits/Features

70. The Chazin GroupThe Chazin Group
Transferable
Skills

71. What Are
Transferrable Skills?
The Chazin GroupThe Chazin Group

72. The Chazin GroupThe Chazin Group
“Transferable skills are talents you've acquired that
can help an employer but that aren't immediately
relevant to the job you seek.”
Kevin Donlin, résumé writer
Experiences like volunteer work, hobbies, sports,
previous jobs, college coursework or even life happenings
can lead you to find these skills.
Any skill is transferable; the trick is showing employers
how your skills apply and are USEFUL to them.
www.careerbuilder.com/Article/CB-865-Cover-Letters-and-Resumes-How-to-Identify-Your-Transferrable-
Skills/?ArticleID=865&cbRecursionCnt=1&cbsid=a8a01ebfc2c04b5697e1861bec824e33-316297764-J9-
5&ns_siteid=ns_us_g_transferrable_skills
Your Transferrable Skills