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How to Fully Take Advantage of LinkedIn

  1. 1. HOW TO FULLY TAKE ADVANTAGE OF Nikki Little, Social Media Strategist at Identity Macomb-OU INCubator April 5, 2012
  2. 2. WHAT WE’LL DISCUSS:  Why LinkedIn? Overview and stats  Getting started  Important elements of personal profile  How to enhance networking  Important elements of company page  What NOT to do on LinkedIn
  3. 3. WHY LINKEDIN?
  4. 4. http://www.flickr.com/photos/29492436@N00/3942063039/ More than 150 million users in 200 countries. 4
  5. 5. http://www.flickr.com/photos/29492436@N00/3942063039/ http://www.flickr.com/photos/38851430@N07/3612876698/ LinkedIn counts executives from all Fortune 500 companies as members. 5
  6. 6. Traffic from LinkedIn generated highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher than both Twitter and Facebook. 6
  7. 7. http://thenextweb.com/socialmedia/2012/02/25/43-of-all-linkedin-users-are-in- the-us-ibm-is-the-company-with-the-most-followers/ > 2 million companies representing all industries, sizes and geographies. 7
  8. 8. REASONS TO USE LINKEDIN:  Digital resume and stamp of approval  Networking opportunities  Showcase industry expertise  Find a job  Recruit new employees  Market yourself and your business  Generate sales leads
  9. 9. WHAT YOU NEED TO GET STARTED
  10. 10. THE KEY INGREDIENTS  An email address  Photo (headshot – 4 MB limit)  Updated resume
  11. 11. http://www.flickr.com/photos/generated/501445202 LinkedIn will help you put the profile pieces together.
  12. 12. LINKEDIN RESOURCES  LinkedIn Learning Center – http://learn.linkedin.com/  LinkedIn Blog – http://blog.linkedin.com/
  13. 13. 10 MOST IMPORTANT PROFILE ELEMENTS
  14. 14. 1. PHOTODIN RESOURCES LinkedIn says adding a photo makes your profile 7x more likely to be found in searches.
  15. 15. 2. STATUS UPDATESDIN RESOURCES Promote events and company/personal news, share industry news, etc.
  16. 16. 3. IMPORTANT WEBSITESRESOURCES Add most relevant websites and customize the display names.
  17. 17. 4. CUSTOM URLDIN RESOURCES Selecting a URL with your name in the text makes you easier to find via search engines.
  18. 18. 5. HEADLINE WITH KEYWORDSRESOURCES By default, the headline is your current position, but you can customize it.
  19. 19. 6. DESCRIPTIVE SUMMARY W/KEYWORDS Give highlights of who you are as a professional.
  20. 20. 7. SPECIALTIES Summarize your professional skills into keyword phrases.
  21. 21. 8. PROFESSIONAL EXPERIENCE LinkedIn says having your 2 most recent positions makes your profile 12x more likely to be found.
  22. 22. 9. EDUCATION Add in all levels of education, including study abroad experience.
  23. 23. 10. RECOMMENDATIONS Ask for recommendations to go along with your various positions/experience levels.
  24. 24. ENHANCE YOUR PROFILE BY ADDING:  Skills and expertise  Interests  Contact interests  Applications: Reading List by Amazon, Blog RSS feed, SlideShare presentations  Events  Honors, awards, certifications  Languages  Various other options under “Add Sections”
  25. 25. MAKE IT EASY FOR PEOPLE TO FIND YOU:  LinkedIn member plugin or link to profile on website or blog  Business cards  Email signatures  Link to profile on other social sharing sites
  26. 26. 7 WAYS TO ENHANCE NETWORKING
  27. 27. http://www.flickr.com/photos/39046851@N08/4052765588/ 1. Connect with people you meet, and always add context to your invitation to connect.
  28. 28. 2. Join relevant groups, and get active in them.
  29. 29. 3. Scan the Home newsfeed and reach out to people who share new jobs, promotions, interesting opportunities, etc.
  30. 30. 4. Follow relevant/interesting companies. Comment on posts and make connection/outreach decisions based on activity.
  31. 31. 5. Utilize the Answers feature.
  32. 32. 6. Find new connection, outreach and Answers ops through RSS subscriptions.
  33. 33. http://www.flickr.com/photos/51035609331@N01/5070827/ 7. Create a list of people you want to keep tabs on, then find opportunities to reach out on LinkedIn or in person.
  34. 34. BETTER UNDERSTAND & VISUALIZE YOUR RELATIONSHIPS
  35. 35. InMaps - http://inmaps.linkedinlabs.com/  See how connections are related to each other  Color coded to represent different affiliations/groups  Bigger names = more connected  Find sectors of your professional world that lack connections  Create smart connections between friends
  36. 36. YOUR COMPANY PRESENCE
  37. 37. IMPORTANT COMPANY PROFILE ELEMENTS:  Logo and company description  Products/services  Career opportunities  Recommendations  Status updates  Blog RSS  Page statistics (pageviews, demographics, unique visits, products/services clicks)
  38. 38. 3 THINGS TO AVOID DOING
  39. 39. http://www.weherdcats.com/2011/05/24/the-new-snake-oil/ 1. Connect with the intent to only promote, sell or market.
  40. 40. http://www.flickr.com/photos/47353092@N00/519906069/ 2. Spam groups.
  41. 41. http://bit.ly/Hbo8sc 3. Connect, but never interact.
  42. 42. QUESTIONS & DISCUSSION
  43. 43. THANK YOU! Email: nlittle@identitypr.com LinkedIn: http://www.linkedin.com/in/nikkilittle Twitter: http://twitter.com/nikki_little Blog: http://nikkilittle.com Identity: http://identitypr.com
  44. 44. Sources: •http://press.linkedin.com/node/1104 •http://blog.hubspot.com/blog/tabid/6307/bid/30030/LinkedIn-277-More-Effec •LinkedIn

Editor's Notes

  • spam groups (relevant or irrelevant), have goal to connect with as many people as possible but never interact with them
  • CHECK IF PRODUCT SPOTLIGHT IS PAID
  • spam groups (relevant or irrelevant), have goal to connect with as many people as possible but never interact with them
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