Getting started with LinkedIn, the 10 most important profile elements, how to network on LinkedIn, how to visualize your connections, the most important elements of a company page and what not to do on LinkedIn.
HOW TO FULLY
Nikki Little, Social Media Strategist at Identity
April 5, 2012
WHAT WE’LL DISCUSS:
Why LinkedIn? Overview and stats
Important elements of personal profile
How to enhance networking
Important elements of company page
What NOT to do on LinkedIn
More than 150 million users in
LinkedIn counts executives from
all Fortune 500 companies as
Traffic from LinkedIn generated highest
visitor-to-lead conversion rate at
2.74%, almost 3 times higher than both
Twitter and Facebook.
> 2 million companies representing all
industries, sizes and geographies.
REASONS TO USE LINKEDIN:
Digital resume and stamp of approval
Showcase industry expertise
Find a job
Recruit new employees
Market yourself and your business
Generate sales leads
1. PHOTODIN RESOURCES
LinkedIn says adding a photo makes
your profile 7x more likely to be
found in searches.
2. STATUS UPDATESDIN RESOURCES
Promote events and
company/personal news, share
industry news, etc.
3. IMPORTANT WEBSITESRESOURCES
Add most relevant websites and
customize the display names.
4. CUSTOM URLDIN RESOURCES
Selecting a URL with your name in
the text makes you easier to find
via search engines.
5. HEADLINE WITH KEYWORDSRESOURCES
By default, the headline is your current
position, but you can customize it.
6. DESCRIPTIVE SUMMARY W/KEYWORDS
Give highlights of who you are as a
Summarize your professional skills
into keyword phrases.
8. PROFESSIONAL EXPERIENCE
LinkedIn says having your 2 most
recent positions makes your profile
12x more likely to be found.
Add in all levels of education,
including study abroad experience.
Ask for recommendations to
go along with your various
ENHANCE YOUR PROFILE BY ADDING:
Skills and expertise
Applications: Reading List by Amazon, Blog RSS
feed, SlideShare presentations
Honors, awards, certifications
Various other options under “Add Sections”
MAKE IT EASY FOR PEOPLE TO FIND YOU:
LinkedIn member plugin or link to
profile on website or blog
Link to profile on other social
6. Find new connection, outreach
and Answers ops through RSS
7. Create a list of people you want to
keep tabs on, then find opportunities
to reach out on LinkedIn or in
& VISUALIZE YOUR
InMaps - http://inmaps.linkedinlabs.com/
See how connections are related to each
Color coded to represent different
Bigger names = more connected
Find sectors of your professional world that
Create smart connections between friends
IMPORTANT COMPANY PROFILE ELEMENTS:
Logo and company description
Page statistics (pageviews, demographics,
unique visits, products/services clicks)