Erika Anderson

Miami/Fort Lauderdale Area United States

Independent Director

Apparel / Fashion

• Recruit and train a team of 100+ independent microprenuers • Drive new user Scentsy trials • Coach team to reinforce best practices and create A+ consumer interactions • Produce strategic daily consumer interaction plans that create strong one-on-one consumer education opportunities around key Scentsy product usage occasions within defined brand strategy • Develop team collaboration in the planning and execution of sampling plans and strategic sampling interactions • Build a network of market contacts and influencers that provide strategic sampling opportunities • Active participation in sampling opportunities • Development of tools and programs that focus on team motiv...