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growth codes
“How operators turn data growth into
profitable revenue growth”
Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 2
Broadband CloudMobility
Mobile broadband is
the cornerstone of
the networked society
Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 3
Double-Digit
Revenue
Growth
Driven by
Mobile
Broadband
>40% data revenues
excl. SMS
With
Leading
Profitability
MBB “Frontrunners”
Evaluated and identified based on 3 key parameters:
Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 4
We have identified a
group of Frontrunners
Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 5
Innovating
new revenues
Connectivity as
a Differentiator
Connectivity as
a Commodity
Market &
Tech Synergies
Market &
Tech Silos
Maximizing
old revenues
Problem
focused
Opportunity
focused
Frontrunners Rethink
mobile broadband
Shift of
mindset
Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 6
behaviors that shape
the future of telecom
Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 7
Lead by Superior
Network Performance
Lead by Innovative
Marketing & Offering
Frontrunners
have a dual focus
And follow six
“Growth codes”…
Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 8
“Streetwise Metrics”
Experience-centric KPI:s
“Co-Partnering”
Visionary Collaboration
“Unboxing”
Redefine Subscription
“Show Casing”
Quality-led Marketing
“Ecosystematic”
Open-ended Innovation
“Gap Minding”
Visionary Investing
Lead by superior
network performance
Lead by innovative
Marketing & Offering
6 growth codes
Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 9
It’s Time for growth
Let’s explore your codes!
Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 10

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Growth Codes

  • 1. growth codes “How operators turn data growth into profitable revenue growth”
  • 2. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 2 Broadband CloudMobility Mobile broadband is the cornerstone of the networked society
  • 3. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 3 Double-Digit Revenue Growth Driven by Mobile Broadband >40% data revenues excl. SMS With Leading Profitability MBB “Frontrunners” Evaluated and identified based on 3 key parameters:
  • 4. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 4 We have identified a group of Frontrunners
  • 5. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 5 Innovating new revenues Connectivity as a Differentiator Connectivity as a Commodity Market & Tech Synergies Market & Tech Silos Maximizing old revenues Problem focused Opportunity focused Frontrunners Rethink mobile broadband Shift of mindset
  • 6. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 6 behaviors that shape the future of telecom
  • 7. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 7 Lead by Superior Network Performance Lead by Innovative Marketing & Offering Frontrunners have a dual focus And follow six “Growth codes”…
  • 8. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 8 “Streetwise Metrics” Experience-centric KPI:s “Co-Partnering” Visionary Collaboration “Unboxing” Redefine Subscription “Show Casing” Quality-led Marketing “Ecosystematic” Open-ended Innovation “Gap Minding” Visionary Investing Lead by superior network performance Lead by innovative Marketing & Offering 6 growth codes
  • 9. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 9 It’s Time for growth Let’s explore your codes!
  • 10. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 10