12 technology trends from major developer announcements from the largest companies in tech and evolving consumer habits that have dominated the first half of 2019.
We filter these trends through the framework of Empower, Exponential and Enhanced.
8. Screensharing and Co-Viewing
reshape the mobile experience
While the functionality had been available for a while now, updates in
hardware have made mobile screensharing a possibility. To envision this,
think of the experience you have while sharing a laptop screen during a
presentation, only on your mobile device.
Apps like Squad and Dote are pushing this functionality, allowing users to
video chat with one another while viewing their partner’s screen, and vice
versa. This type of interaction provides a way for users to ‘hang out’ on their
mobile devices without having the pressure of paying close attention to the
person on the other end, a gripe often found in traditional Facetime calls.
Championed by the likes of Facebook and YouTube, Co-viewing, or the ability
to watch digital content with another viewer, will evolve to follow this screen
sharing format, creating an new social experience on mobile devices.
Implications
What used to be a passive, singular behavior on mobile, like scrolling through
social feeds and browsing ecommerce sites, will shift towards a group activity,
as user’s will easily be able to share screens and interact together. This
behavior puts the onus on experience providers to adapt mobile UX from a
singular experience, to one that’s conducive to groups.
To lead in this space, brands and marketers must take advantage of group
browsing engagement opportunities that drive commerce and provide tools to
engage users, capturing attention and dollars. Shopping parties, makeup
tutorials, product demos, giveaways and more are all on the table. When
promoting these engagements, relevant influencers will be a key driver of
participation.
Squad’s app allows friends to video chat while screensharing, paving
the way for mobile interactions to move from singular passive activities
to engaging group ones