Engauge - Big Data Week - Social Media Analytics - Holly Maust

2. Holly Maust
@hmaust
Director of Analytics
Engauge
The Power Of Social Media Analytics
#bdw13ATL

6. The Power of Social Media Analytics
@adamkmiec
we are data rich and
insights poor

7. #bdw13ATL
The Power of Social Media Analytics
HARNESS THE DATA
•Clarify goals and objectives
•Identify KPI’s
•Understand available tools/services
•Identify metrics to measure KPI’s
•Benchmark
•Report & analysis

8. #bdw13ATL
The Power of Social Media Analytics
HARNESS THE DATA
•Clarify goals and objectives
•Identify KPI’s
•Understand available tools/services
•Identify metrics to measure KPI’s
•Report & analysis

9. #bdw13ATL
The Power of Social Media Analytics

10. #bdw13ATL
The Power of Social Media Analytics
HARNESS THE DATA
•Clarify goals and objectives
•Identify KPI’s
•Understand available tools/services
•Identify metrics to measure KPI’s
•Benchmark
•Report & analysis

11. #bdw13ATL
The Power of Social Media Analytics
Increase Sales Y-O-Y by
10% with the assistance of
social media

12. #bdw13ATL
The Power of Social Media Analytics

13. #bdw13ATL
The Power of Social Media Analytics

14. The Power of Social Media Analytics

15. The Power of Social Media Analytics

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The Power of Social Media Analytics
Google Analytics
•KPI’s can be set up as goals
•Purchases
•Downloads
•Learn what content drives conversions
with social audiences
•Conversion path

17. #bdw13ATL
The Power of Social Media Analytics
Increase Customer Loyalty

18. The Power of Social Media Analytics

19. #bdw13ATL
The Power of Social Media Analytics
Google Analytics
•KPI’s can be set up as goals
•Learn what content drives
conversions with social audiences
•Conversion path

20. #bdw13ATL
The Power of Social Media Analytics
Increase Positive Sentiment
About Customer Service

21. The Power of Social Media Analytics

22. #bdw13ATL
The Power of Social Media Analytics

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The Power of Social Media Analytics
• What are the terms that resonate with:
• Good customer service
• Bad customer service
• Volume of conversation
• Learn & adjust your marketing
messaging, plan and goals accordingly

24. #bdw13ATL
The Power of Social Media Analytics
HARNESS THE DATA
•Clarify goals and objectives
•Identify KPI’s
•Understand available tools/services
•Identify metrics to measure KPI’s
•Benchmark
•Report & analysis

25. #bdw13ATL
The Power of Social Media Analytics

26. #bdw13ATL
The Power of Social Media Analytics
HARNESS THE DATA
•Clarify goals and objectives
•Identify KPI’s
•Understand available tools/services
•Identify metrics to measure KPI’s
•Benchmark
•Report & analysis

27. #bdw13ATL
The Power of Social Media Analytics
• Comments
• Mentions and Retweets
• Shares User Engagement
• Private Messages
• Sent Messages
• Likes
• Repin
• And about 500 more

28. #bdw13ATL
The Power of Social Media Analytics
HARNESS THE DATA
•Clarify goals and objectives
•Identify KPI’s
•Understand available tools/services
•Identify metrics to measure KPI’s
•Benchmark
•Report & analysis

29. #bdw13ATL
The Power of Social Media Analytics

30. #bdw13ATL
The Power of Social Media Analytics

31. #bdw13ATL
The Power of Social Media Analytics
HARNESS THE DATA
•Clarify goals and objectives
•Identify KPI’s
•Understand available tools/services
•Identify metrics to measure KPI’s
•Benchmark
•Report & analysis

32. #bdw13ATL
The Power of Social Media Analytics

33. #bdw13ATL
The Power of Social Media Analytics
• Analyze based on Goals>Objectives>KPI’s

34. #bdw13ATL
The Power of Social Media Analytics
• Analyze based on Goals>Objectives>KPI’s

35. #bdw13ATL
The Power of Social Media Analytics

36. #bdw13ATL
The Power of Social Media Analytics
FINAL THOUGHTS - HARNESS THE DATA
•Look at business objectives & goals
•Think about measurement ahead of time
•You don’t have track EVERYTHING
•Be insightful with data not just report numbers
•Don’t live in a silo

37. #bdw13ATL
The Power of Social Media Analytics
QUESTIONS?

38. Holly Maust
@hmaust
Director of Analytics
Engauge