FRHI Hotels and Resorts, parent company of Fairmont, Raffles and Swissotel brands, partnered with EnVeritas Group for content marketing and social media marketing. This case study highlights the needs and objectives of FRHI, the approach to strategy and implementation by EnVeritas Group and the results of the project.

1. FRHI Hotels & Resorts
THE SOLUTIONS:
EVG, having long worked with FRHI, well
understood the brand and the desired
messaging. In order to deliver constant,
coherent Instagram content, EVG’s
management of the account includes:
• Development of a rolling editorial
calendar for the accounts
• Creation of weekly Instagram
posts for each account, including
sourcing the images
• Monitoring, engagement and
responding to comments by
other Instagram users
• Focus on content and engage-
ment that increases audience,
following and engagement
THE CLIENT:
FRHI Hotels & Resorts, with its headquarters in Toronto, ON, is a worldwide luxury hotel company
that manages three brands: Fairmont, Raffles, and Swissôtel. EVG has provided FRHI with content for
their corporate website and their Everyone’s An Original website for more than five years.
THE CHALLENGES:
FRHI turned to EVG for its expertise to grow the the fast-paced
and growing Swissôtel and Raffles Instagram accounts, which
play a key role in social media marketing for hospitality given
the visual focus of the channel. In summer 2014 EVG assumed
the management of these two accounts with the goal of
helping FRHI increase their Instagram presence, attract new
followers and amplify their social voice.
SUMMARY:
EVG partnered with FRHI
in 2014 to provide Insta-
gram management for
the Swissôtel and Raffles
hotels’ accounts. Work
continues on this project
at least through 2015.
BY THE NUMBERS
Raffles Instagram Analytics*
• 93% increase in followers
• 183% increase in likes
• 342% increase in comments
Swissôtel Instagram Analytics*
• 52% increase in followers
• 129% increase in likes
• 57% increase in comments
52%
57%
129%
93%
183%
342%
*Analytics show data
change from August 2014
through November 2014
ENVERITAS GROUP +