I love creating websites with the Wix Platform. It is so easy to use and lately I just can't get enough sleep because all I want to do is create, create and create! The purpose of this SlideShare is to offer you some information and articles that I have collected on how to make better websites using Google and SEO (Search Engine Optimization). I hope that you find this to be very helpful with your websites because the importance of creating them is to share your skills and knowledge. In order to do that, you need to get the word out that you have created it. So I hope that the information in this presentation will help you with SEO and Google Analytics so that your website could rank higher on Google.

1. LEARN TO MAKE BETTER WEBSITES WITH GOOGLE & SEO

2. Search Engine Optimization ……………………………………………………………………………………………………......…4
Getting listed on search engines ……………………………………………………………………………………………….……5
SEO Tutorial- Learn SEO Step by Step ………………………………………………………………………………………..….. 6
How Does Google Applies Semantic Search- SEO RESEARCH SERIES - Part 1 ……………………………...…. 7
Domain Authority and its impact on Google’s search results - SEO RESEARCH SERIES-Part 2 ………… 8
Query Highlighting on Google Search Results – SEO RESEARCH SERIES PART 3 ……………………..….……9
The New Green Ad Label for Adwords ………………………………………………………………………………………….10
Ask Question in Plain English to Google Analytics and Get an Answer! …………………………………...…. 11
Google MAY Update - Are You Prepared For it? ……………………………………………………………………..…… 12
How to Find Long Tail Keywords For Free and Increase Your Organic Traffic ………………………………. 13
5 Things Your Website is Missing and How to Fix Them …………………………………………………………..... 14
Social Media and SMO ………………………………………………………………………………………………………….…… 15
Get Automated Insights From Google On Your Mobile App ………………………………………………….…… 16

3. 5 Ways to Properly Optimize Your Landing Pages for SEO ………………………………………………………… 17
Google Analytics Hacks You Wish You Had Known ……………………………………………………..……..………18
Google’s Mobile ‘Test My Site Tool’ …………………………………………………………………………………….…… 19
The New Google Interface Might Have "Settings" and "Tools" As 2 New Labels …………..……..…… 20
Languages ………………………………………………………………………………………………………………….……....…… 21
1. Turn on SafeSearch ……………………………………………………………………………….….……………. 22
2. Turn off SafeSearch …………………………………………………………………………………….….…….. 23
3. Hide private results ………………………………………………………………………………….……………. 24
4. Show private results …………………………………………………………………………………….…….… 25
5. Advanced search ………………………………………………………………………………………….…….…. 26
6. History ………………………………………………………………………………………………………….………. 27
7. Item details of history ……………………………………………………………………………………….….. 28
8. Search help ……………………………………………………………………………………………….………….. 29
9. Welcome go Google search help center ……………………………………………………….………. 30
10. Google Tools …………………………………………………………………………………………………….….. 31
10 Free Google Tools You Should Be Using For Marketing ………………………….…………………….….… 32

4. SEO is a technique which increases the visibility of websites on the search engines. It makes the website
crawlable and easily accessible by the search engine bots. It improves the site structure and other elements
like the loading time of the site in order to increase the user friendliness as well as search engine friendliness
of the website. Seo is both an art as well as science. It generates traffic to a website organically (i.e. without
opting for ads and paying money to the search engines).
Search Engine Optimization
http://www.seosandwitch.com/p/search-engine-optimization.html

5. Getting listed on search engines
Google submit
Yahoo and Bing submit Bing
Yahoo results are powered by Bing so you need to submit
your website to Bing in order to get listed in both Yahoo and
Bing.
Note:- Alta vista is now owned by Yahoo so you don’t need to
submit your site in it separately.
Baidu Submit
Submit your site to other search engines
You may use the software and tools listed below to submit
your site to the hundreds of other search engines.
http://www.submitexpress.com/free-submission.html/
http://freewebsubmission.com/
http://www.addme.com/
http://www.submitstart.com/
http://www.seosandwitch.com/2012/07/getting-listed-on-search-engines.html

6. http://www.seosandwitch.com/2012/06/seo-tutorial-learn-seo-step-by-step.html
SEO Tutorial- Learn SEO Step by Step
A very thorough tutorial!

7. http://www.seosandwitch.com/2012/08/how-does-google-applies-semantic-search_12.html
How Does Google Applies Semantic Search- SEO RESEARCH SERIES - Part 1
Topic:- How Does Google Applies Semantic Search ?
Semantic search applies the concept of finding out
words that are used in the same context. It is one of
the foremost techniques based on Latent Semantic
Indexing which makes the search engines think like
humans and find out the relationship between words.

8. http://www.seosandwitch.com/search?q=domain+authority
Domain Authority and its impact on Google’s search results
SEO RESEARCH SERIES-Part 2
Today’s topic of discussion is Domain Authority and its impact
on Google’s search results. First, let me start by giving you a
hint on what’s exactly is Domain Authority?
Domain Authority
Google’s ranking algorithm judges web pages on the basis of
domain authority and relevancy. Relevancy is related to the
content on the web page while Authority is related to the
popularity of the website. Domain Authority is measured by
the number of backlinks pointing to your website.

9. http://www.seosandwitch.com/2012/10/query-highlighting-on-google-search.html
Query Highlighting on Google Search Results – SEO RESEARCH SERIES PART 3
In order to search information on Google, we need to type a query into the query box. The entered query is then
interpreted by Google applying various relevancy factors and the best results are presented before you within a few
microseconds. However, the searched query is always highlighted in bold, which gives you an idea about the kind of
information you are searching on Google and where has Google found those words in the web document in order to
determine the relevancy of the fetched results. It is better to mention that the returned results are based on several
other ranking factors (over 200).

10. http://www.seosandwitch.com/search/label/Google%20Adwords
The New Green Ad Label for Adwords
Google has started testing a new green ad
label for Adwords. The previous version was
the yellow label one and Google has decided
to convert the yellow ones into green.
The experiment is in the testing phase and
Google has still not pushed on the
changes. There is still no official confirmation
for it that Google will roll the new bright
green ad labels or not.
Here is a screenshot of the newly labeled
green ads in the testing phase:

11. Ask Question in Plain English to Google Analytics and Get an Answer!
http://www.seosandwitch.com/search/label/Google%20Analytics
If you spend lots of time looking through chunks of data under Google Analytics in order to get some information then
there is a good news that can save your time.
What if you could ask a question to Google Analytics like "How many new users did we have from organic search on
mobile last week?" ― and get an answer right away?
Now, it's a possibility with Google Analytics.

12. Google MAY Update - Are You Prepared For it?
http://www.seosandwitch.com/search/label/google%20updates
What Should I Do To Keep My Site Safe in
Rankings?
1- Take the mobile friendly test and see whether
your site is mobile friendly or not? Follow the
suggestions provided by the tool.
2- Read the mobile friendly websites guide from
Google and prepare a responsive website if you
are not having one.

13. How to Find Long Tail Keywords For Free and Increase Your Organic Traffic
http://www.seosandwitch.com/search/label/keywords
Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when
they’re closer to a point-of-purchase. They’re a little bit unreasonable, at first, but they can be hugely valuable
if you know how to use them.

14. 5 Things Your Website is Missing and How to Fix Them
1. Mobile Friendly Design
2. Customer Testimonials
3. A Favicon
4. CTA Buttons
5. A Blog
http://www.seosandwitch.com/2017/04/5-things-your-website-is-missing-and.html

15. Social media has taken a great leap forward in the recent years.
Websites like Facebook, Twitter, My Space, LinkedIn, Classmates, Orkut etc have become an integral part of our life.
The concept of 'tweets' and 'likes' are being taught in management schools.
http://www.seosandwitch.com/p/social-media-and-smo.html
Social Media and SMO
Social Networking
Facebook My Space Orkut Bebo LinkedIn Google+ Hi5 Ibibo
Video Sharing
Youtube Vimeo Clipmoon Dailymotion Super Share
Wiki
Wikipedia Wikispaces Wiki-sites Wikidot Wikkii PBworks
Blogging
Blogger Wordpress Weebly Sosblog Webgarden Edublogs
Photo Sharing
Flickr Picasa Photobucket Fotki Fotolog Webshots
Bookmarking
Digg StumbleUpon Diigo Delicious Folkd Connotea Jumptags
Document Sharing
Scribd Docstoc Googledoc Divshare Ziddu Slideshare Slideboom

16. How to Create a Great Competitive SEO Analysis Plan
In order to defeat your competitors, you need to spy them down. The better you are at spying your competitor’s
marketing move, the easier it will be to beat their search rankings, social engagement, referral traffic, CTA (Call
to Action), CTR (Clickthrough Rate) etc.
Step 1: Identify your SEO competitors
Step 2: Prepare a list of organic keywords
Step 3: Compare major SEO metrics
Step 4: Create Alerts
http://www.seosandwitch.com/2016/07/great-competitive-seo-analysis-plan.html

17. http://www.seosandwitch.com/2016/06/5-pillars-of-effective-digital_22.html
1. Content Marketing: Blogging
2. Blogger Outreach
3. Social Media Marketing
4. Mailing List
5. Press Release Distribution
5 Pillars of an Effective Digital Marketing Strategy

18. http://www.seosandwitch.com/2016/08/how-can-google-data-studio-help-in-data.html
How Can Google Data Studio Help In Data Reporting
There has been a constant buzz regarding the Google Data Studio. The free version gives a chance to everyone
to give it a try. Google has always presented users with advanced tools and modification to ease the
functionality of e-commerce business.
Google Data Studio has been designed with the same ideology. With this tool you can integrate various ad
channels on a single platform to overview the buying habits and pattern of your customers.

19. http://www.seosandwitch.com/2016/09/get-automated-insights-from-google-on.html
Get Automated Insights From Google On Your Mobile App
Google has launched a new stream of automated insights in its official Analytics app. This is a great improvement
where webmasters will be able to see key metrics and areas where there is scope for improvement. This will reduce
the overall time taken on manual data analysis in order to find out the key areas of improvement. Instead, the
Google Analytics App will now send automated insights on your mobile app informing you which actions are driving
more conversions so that you can continuously improve your site and increase your ROI.

20. A landing page is one of the most important parts of the entire SEO campaign, yet many marketers still avoid
optimizing it. A perfectly optimized landing page is essential for increasing the overall conversions happening on
the site. SEO friendly landing page caters to the audience and provides them with everything from ease of
navigation to quality information.
http://www.seosandwitch.com/2016/08/landing-page-optimization.html
5 Ways to Properly Optimize Your Landing Pages for SEO
1. Follow the Rule of "Thirds" to Make Your Landing
Pages More Interesting, Dynamic and UX Friendly
2. Add Your Main Keyword on "Famous 5 Spots“
3. Create AMP HTML Landing Pages for Organic Goals
and AMP AD Landing Pages for Campaign Goals
4. Be "Very Clear" with Your Message, Use Hero Images
and Provide all Information that the User "Might"
Research before Conversion
5. Leverage Mouse Tracking, Eye Tracking and Keep CTA
in the Most Desirable Spot

21. 5 Google Analytics Hacks You Wish You Had Known
Hack #1. Utilize the Annotation Tool to Make Quick Notes
Hack #2. Customize Real-time alerts to Monitor Changes
Hack #3. Add Useful Widgets to your Dashboard
Hack #4. Exclude Tracking Yourself
Hack #5. Understand your Audience & Their Choices
Every year, digital marketers are on the lookout for the latest secrets to tackle social media marketing to help
grow their business. Google Analytics is one such tool that can change the way you track your goals. Many
universities offers courses to become Master of Science in Analytics. Whether it’s understanding your
customer’s shopping trends or attempting to calculate your return on investment (ROI), here are 5 ways, you
can utilize GA services to provide an accurate image of your website.
http://www.seosandwitch.com/2016/12/5-google-analytics-hacks-you-wish-you.html

22. Google’s Mobile ‘Test My Site Tool’
Perform a mobile website speed test with
the Test My Site tool and receive
recommendations for improving website
performance across all devices.
https://testmysite.thinkwithgoogle.com/

23. http://www.seosandwitch.com/search/label/google%20search%20technology
The New Google Interface Might Have "Settings" and "Tools" As 2 New Labels
Google is constantly changing its user interface in order to make it more user friendly. During it's routine
test runs, a new search interface was noticed as displayed in the below screenshot:

24. The New Google Interface Might Have "Settings" and "Tools" As 2 New Labels
http://www.seosandwitch.com/2016/11/the-new-google-interface-might-have.html

27. https://support.google.com/websearch/answer/510?p=settings_safesearch&hl=en#safe

35. Google Tools

36. 10 Free Google Tools You Should Be Using For Marketing
https://martechworld.blog/2017/01/31/10-free-google-tools-you-should-be-using-for-marketing/
1. Google My Business
2. Google+ Business Page
3. Google Webmaster
4. Google Analytics
5. Google Keyword Planner
6. Google Trends
7. Google Alerts
8. Google News
9. Google Feedburner
10. YouTube

37. CRE8TIVE WEB DESIGNS LLC
PERSONAL LESSONS USING THE WIX PLATFORM
https://www.cre8tivewebdesigns.net
© 7/29/17 Cre8tive Web Designs LLC
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