We need to Talk about Frank
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Talk to Frank is a service that provides drug information to young adults. We were asked to redesign it by exploring their needs when looking for information about illegal drugs. At the heart of this project was inclusive design. This session will reflect on what this meant in practice for research, UX, design and development. We will share what we learned and give you the tools you need to ensure your next project has inclusive design at its core.
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We need to Talk about Frank
- 1. We need to Talk about Frank @oohmawolfie
- 4. @oohmawolfie
- 5. @oohmawolfie
- 6. This is one of the best performing sites we have seen for any of our clients - private and public sector Google “ ”@oohmawolfie
- 7. Had this organic search traffic been bought, it would have cost us £216k! Talk to Frank “ ”@oohmawolfie
- 8. This is prevention through digital technology at its best. FRANK is giving young people clear, unbiased information in a way they are comfortable with accessing Duncan Selbie, CEO of Public Health England “ ”@oohmawolfie
- 13. Refers specifically to the impact of designs on people that have disabilities. @oohmawolfie Accessibility @oohmawolfie
- 14. Accessible design is good design. If we have to sacrifice elegance - so be it. The people who need our service are often the people that find them the hardest to use. Let’s think about those people from the “ ”GDS Design principles @oohmawolfie
- 15. Designing so that anyone can use it regardless of age, ability, situation… @oohmawolfie InclusivityImage source: Microsoft Inclusive Design
- 16. The goal is to meet the needs of consumers of diverse age and capability in a wide range of contexts because appropriate access to information, products, services and facilities is a fundamental human right. “ ”The British Standards Institute @oohmawolfie
- 17. What happens when you ain't inclusive @oohmawolfie
- 18. Only 50 out of 270 underground tube stations are fully accessible @oohmawolfie
- 19. In a car crash, women are 71% more likely to be injured and 17% more likely to die. Women are “out of position drivers” @oohmawolfie Invisible Women: Exposing Data Bias in a World Designed for Men by Caroline Criado Perez
- 20. Less than 10% of sites are accessible @oohmawolfie www.abilitynet.org
- 26. @oohmawolfie Project set up CROSS FUNCTIONAL TEAM
- 27. Calling people “addicts” and using phrases like “get clean” reinforce negative stereotypes @oohmawolfie
- 28. @oohmawolfie Content testing Prototype testing Project set up RESEARCH METHODOLOGY Brand research Accessibility testing
- 29. @oohmawolfie Research Design Build SPRINT Project set up RESEARCH METHODOLOGY Copywriting
- 30. @oohmawolfie Project set up RESEARCH IS A TEAM SPORT
- 31. @oohmawolfie Project set up RESEARCH IS A TEAM SPORT “ Seeing someone struggle with something you’ve built was heartbreaking
- 32. @oohmawolfie Image source: Microsoft Inclusive Design @oohmawolfie
- 33. 1. Context 2. Age/Gender 3. Cognitive impairments 4. Visual impairments 5. Location @oohmawolfie
- 35. @oohmawolfie
- 36. @oohmawolfie
- 37. @oohmawolfie
- 53. @oohmawolfie
- 55. @oohmawolfie@oohmawolfie Design • Youthful yet timeless • Approachable, supportive, accepting and real • Straightforward but not clinical • Experience but not preachy BRANDING : CONTENT
- 56. @oohmawolfie Development ACCESSIBLE CODE “A picture of cocaine”
- 57. @oohmawolfie Development ACCESSIBLE CODE “Cocaine formed into lines, with a straw and craft knife as paraphernalia”
- 58. @oohmawolfie Development LACK OF BEST PRACTICE “ We’re making best guesses…sometimes we fail
- 60. @oohmawolfie v @oohmawolfie Development ACCESSIBLE CODE GOV.UK 2106 assistive technology survey
- 61. @oohmawolfie v @oohmawolfie Development ACCESSIBLE CODE GOV.UK 2106 assistive technology survey
- 62. SCREENREADER TESTING • QA testing • Accessibility review • Own networks UX
- 64. COUPLE OF TANGY TRIPPERS AND SOME BANGING COLOMBIAN PLEASE MATE @oohmawolfie
- 65. @oohmawolfie
- 68. ''A well defined technical strategy has been the pillar of the approach to FRANK, which was critical to meeting user needs.'' Erica Buckley, Head of Marketing Digital & Data, Public Health England @oohmawolfie
- 70. 39% increase in site traffic @oohmawolfie Technical architecture
- 71. 200% increase in users seeing pages load in less than three seconds @oohmawolfie Technical architecture
- 73. @oohmawolfie Technical architecture We redesigned the architecture of the site making sure it would be performant
- 74. Technical architecture, development and UX working as a team was critical in enabling us to build an inclusive service @oohmawolfie Technical architecture
- 75. what can I do to make my projects more inclusive? @oohmawolfie
- 88. It doesn’t have to be perfect. But it must be better. @oohmawolfie
- 89. We mustn’t further marginalise disadvantaged groups with privileged design @oohmawolfie
- 90. How will you make your next project more inclusive? @oohmawolfie