4. Mobiletech
Mobile service provider
Mobile Web Framework
Newspapers tv-stations, agencies,
web services, mobile marketing,
public sector, organizations
Founded 2005, 30 employees
27% of Scandinavian mobile internet
NAF
Oslo, Bergen, Stockholm,
Washington DC & Copenhagen
“INMA awards 2009”: mobil.DN.se
”Telenor Digital Winner Prize”
gallup
“Red Herring Top 100, Europe winner”
5. Desktop Website
One screensize
Few browsers
Common
technology
Curser navigation
Ads in fixed sizes
…but no good for
mobile phones…
7. 470 mill print newspapers per day
825 mill cars
1.8 bill credit cards
1.6 bill tv sets
1.7 bill people with internet access
1.1 bill fixed phone landlines
4,6 bill mobile phones
8. Mobil internet is growing
Source: Mobiletech, weekly page impressions 2008-2009
9. Norway and Sweden
800000
700000
600000
500000
sum nor
400000 sum swe
Lineær (sum nor)
Lineær (sum swe)
300000
200000
100000
0
6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52 1 3
10. "It's our goal to make mobile be the answer to pretty much everything.“
Eric Schmidt, CEO, Google at the Mobile World Congress, Feb. 2010
11. Mobile web <> Desktop web
Amount of page impressions
on mobile will overtake desktop
websites at the end of 2012
Growth is
8x was Internet
was…
14. mobile internet <> mobile apps
Share of ads shown
Mobile Internet
Applications
50% of adds directs to mobile internet landing page
35-40% to custom applications
Source: Admob 2010
15. Mobile advertising prediction
25% of superbrands anticipate to spend 5 mill. euro
on mobile advertising in 2010
8,7 mia
euro 2014
Source: Morgan Stanley 2010
16. Mobile advertising statements
Mobile ads accounts for 1% of global advertising spends
Global mobile ads. 2008: 1 mia. euro
Global mobile ads. 2014: 8.7 mia. euro
25% of superbrands anticipate to spend 5 mill. euro
on mobile advertising in 2010
Av. price per click expected to rise to 0,15 euro in 2010.
18. Mobile ads setup
Request for Ad
Format, type…
Emediate Mobiletech
Served ad
Mobiletech detects:
- Handset, type
- Operator
- Browser
- User
- Position
19. MMA: Sizes & formats
Xlarge 300 x 75
GIF; PNG, JPEG
<15 Kb
Large 216 x 54
GIF; PNG, JPEG
< 9 Kb
Medium 168 x 42
GIF; PNG, JPEG
< 6 Kb
Small 120 x 30
GIF; PNG, JPEG
< 3 Kb
Text 10-24 characters 59,- pr. md. / 300 MB
22. Leading to…
Mobile landing page
– Order catalogue
– Call me back
– Quiz
– Poll
– Buy
Mobile video
Mobile application
Mobile game
Click2call
Sign up for SMS alert