Helping E-commerce companies acquire more clients with Custom Search Marketing Strategies | SEO | Google Ads | Organic Search & Paid Search Marketing | UK, France & EU | DtoC & CtoC

1. SEARCH
MARKETING
STRATEGIST
ELODIEGYTHIEL
elodiegythiel.com
elodie@elodiegythiel.com
+44(0) 7305 99 33 29

2. ELODIE GYTHIEL - SEPTEMBER 2021
ABOUT
Now: Custom Search Marketing Strategies for
E-commerce client acquisition
Before: Marketing Manager for low cost airlines
(EasyJet & AirAsia) “KEYWORDRESEARCHIS
MARKETRESEARCHFOR
THE21STCENTURY”
(BRIANDEAN)
Why Search in Digital Marketing?
-Higher conversion rate than any other channels
-A
ff
ordable by any type of business (low cost)
-Data driven

3. ELODIE GYTHIEL - SEPTEMBER 2021
SEOISTHEFOUNDATIONOFANY
DIGITALSTRATEGY
-SEO drives website
structure, content
and PR
-SEO can represent
more than 50% of
your turnover,
forever
PR Social Media Emailing Display

4. ELODIE GYTHIEL - SEPTEMBER 2021
HOWTO
IMPROVE
SEO

5. ELODIE GYTHIEL - SEPTEMBER 2021
PPCCOMPLEMENTSSEO
-Overcome SEO keyword di
ff
iculty
-100% share of voice when good organic ranking
-Helps test keywords to know conversion rate
-Google my Business & Google Shopping help
dominate search results

6. ELODIE GYTHIEL - SEPTEMBER 2021
SEO:AUDIT,STRATEGY,
IMPLEMENTATION

7. ELODIE GYTHIEL - SEPTEMBER 2021
SEA:ACCOUNTSETUP&CAMPAIGNS
OPTIMISATION(SKAG)

8. THANKS
ELODIEGYTHIEL
elodiegythiel.com
elodie@elodiegythiel.com
+44(0) 7305 99 33 29