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Social Media and User Generated Content PANELIST: Sergio Barrientos   Co-founder and Chief Creative Officer, Latin3
The Traditional Validation Process Word of Mouth Sales force Family Mavens News Radio TV ads Customer reviews Out-of-home billboards Sponsorships Direct Mail BTL Events Magazine ads Newspaper ads PR INFLUENCERS MESSAGING
The ”new” Validation Process Online Banners Search Marketing eMails “ Word of Mouse” Blogs Podcast Social Networks Instant Messenger Content Syndication Online Reviews Comparison sites Video sharing Search Engines Radio TV ads Customer reviews Out-of-home billboards Sponsorships Direct Mail BTL Events Magazine ads Newspaper ads PR Word of Mouth Family Mavens News Sales force INFLUENCERS MESSAGING VALIDATION
Consumers and Social Media ,[object Object],[object Object],[object Object],Latin Consumers and Social Media ,[object Object]
Social Media provides ,[object Object],[object Object],[object Object],[object Object],[object Object],Social Media provides to Latin audiences ,[object Object]
Why? ,[object Object],[object Object],[object Object],[object Object],Why Latin America? ,[object Object]
Where is it going? * Presented at Cannes last week, by MRM Worldwide

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Ad Tech Miami 2007

  • 1. Social Media and User Generated Content PANELIST: Sergio Barrientos Co-founder and Chief Creative Officer, Latin3
  • 2. The Traditional Validation Process Word of Mouth Sales force Family Mavens News Radio TV ads Customer reviews Out-of-home billboards Sponsorships Direct Mail BTL Events Magazine ads Newspaper ads PR INFLUENCERS MESSAGING
  • 3. The ”new” Validation Process Online Banners Search Marketing eMails “ Word of Mouse” Blogs Podcast Social Networks Instant Messenger Content Syndication Online Reviews Comparison sites Video sharing Search Engines Radio TV ads Customer reviews Out-of-home billboards Sponsorships Direct Mail BTL Events Magazine ads Newspaper ads PR Word of Mouth Family Mavens News Sales force INFLUENCERS MESSAGING VALIDATION
  • 4.
  • 5.
  • 6.
  • 7. Where is it going? * Presented at Cannes last week, by MRM Worldwide