3. A good narrative will help steer your
company and its employees in the
right direction because the right
talent will resonate with a genuine
and relevant proposition.
In 2002, Scott Farquhar and Mike
Cannon-Brookes set up Atlassian,
an enterprise software company
founded in Australia. While the
company may have started with
just two enthusiastic university
graduates, today it boasts over
1000 employees, 12 offices and
more than 40,000 customers
worldwide. Though the company
has grown incredibly over the
last 12 years, it has managed
to maintain its core culture by
staying true to its five values
ranging from ‘Be the Change
You Seek’ to the very honest
and direct ‘Don’t #@!% the
Customer’. The company has
never shied away from being
true and authentic, using its
values to serve as a standard
for the talent they want to hire
and the story they want to tell.
These values really come to life
through the company’s innovative
engagement programs such as
ShipIt, an activity that enables
staff to express innovation and
creativity by building any project
they want in just 24 hours.
Source:
https://lnkd.in/dwxpgk4
1.
BUILD AN
AUTHENTIC
NARRATIVE
ATLASSIAN
4. Make your culture something to
be proud of, that employees are
invested in and something that
gives them a reason to remain at
your company.
As a company that’s in the business
of promoting better health, Australian
private health insurer MediBank is
equally focused on creating a healthy
workplace for its employees. In
October 2014, the company moved
into new headquarters in Melbourne
to a building designed specifically
to improve health and champion
activity based working (ABW).
Moving away from a traditional
office space, the new workplace
encourages movement, flexibility,
interaction and engagement amongst
staff. Employees have the power to
determine their work location with
26 different work settings, they can
take stairs to increase activity or sit
outside on the building’s wifi enabled
balconies or in its public park. Since
the move, absenteeism has fallen
with 79% of staff more collaborative
than before, 66% say they’re more
productive and 71% say they’re better
connected to the company’s ethos
‘for better health’.
Source:
https://lnkd.in/dHN7jij
2.
INVOLVE
EMPLOYEES
MEDIBANK
5. Giving employees the ability to create
a sense of ownership in their company
enables them to see how they are actively
building and contributing to culture.
Indian Telecommunications
provider, Indus Tower,
champions employee
engagement by valuing
teamwork, actively
encouraging mutual respect
and collaboration to ensure
all staff feel connected with
its core values. The company
has a number of workplace
initiatives that provide staff an
opportunity to engage and
connect with each other to
create its own unique culture.
Employees have the ability
to get involved via a number
of ways such as the Values
Storybook, where employees
can share their stories for a
chance to be included in a
book compiled twice a year,
or they can participate in
Dilemma Workshops that
give staff an opportunity to
interact with leaders once a
quarter to openly address
and resolve issues they face
in their roles.
Source:
https://lnkd.in/dGz388D
3.
MAKE CULTURE
A SHARED
RESPONSIBILITY
INDUS TOWER
6. Creating a clear culture needs
to come from the top down with
leaders reinforcing the company’s
foundations, vision and ethos. At the helm of Asia’s largest low
cost airline is Tony Fernandes, the
CEO who has worked tirelessly
to build the airline into a thriving
business since launching in 2001
with only two aircrafts. Fernandes
adopted a hands-on approach to
create business success, using his
honest and open personality to
create a loyal and engaged team.
Fernandes is known for putting
staff first, whether it’s giving every
single employee his mobile phone
number should they need to call
him, or spending a day every couple
of weeks working directly with crew
and staff, he puts himself at the cold
face of the business to stay in touch
with his employees. His leadership
was recently commended after his
management of the tragic AirAsia
Flight QZ8501 crash, highlighting the
brand’s commitment to integrity and
values – even in the face of adversity.
Source:
https://lnkd.in/dHXsxFj
4.
PRACTICE
WHAT YOU
PREACH
AIR ASIA
7. Employment is about the value
proposition. Your company will be
expected to provide an enriching
workplace for employees, but you
should equally expect current and
prospective talent to bring their
own uniqueness to the table.
According to the founder of
Lululemon Athletica, Chip Wilson,
“The Law of Attraction simply
says that you attract aspects,
qualities and people in your life
that reflect the type of person
you are.” At Lululemon, the
company embodies this ethos by
understanding that its people are
its most important resources – they
are the brand ambassadors and
recruiters. Candidates are hired for
their culture fit; whole people are
assessed based on their potential
for growth and evaluated against
how well they resonate with the
core values of the Lululemon
culture. The uncompromising
approach works for the athletic
retailer, by making the right hires
the company has built an empire
with passionate employees
that have become a dedicated
workforce.
Source:
https://lnkd.in/dgHTRqj
5.
USE CULTURE
TO ATTRACT
CANDIDATES
LULULEMON
8. ‘To create a winning culture that will attract and retain top talent, you have
to turn the tables and consider your employees. By knowing what motivates
them to wake up every day and come to work, you can find a solution to the
problem, increase your retention, and win top talent.’
Forbes
9. Contact the LinkedIn Talent Solutions Team here.
Founded in 2003, LinkedIn connects the world’s
professionals to make them more productive and
successful. With over 300 million members worldwide,
including executives from every Fortune 500 company,
LinkedIn is the world’s largest professional network.
LinkedIn Talent Solutions offers a full range of
recruiting solutions to help organizations of all sizes
find, engage and attract the best talent. We are
committed to giving our members the best possible
hiring experience.
See more details on our solutions
talent.linkedin.com
Stay on the cutting edge with our blog
talent.linkedin.com/blog
Follow us on LinkedIn
www.linkedin.com/company/linkedin-talent-solutions
Follow us on Twitter
@hireonlinkedin
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