Initial Research on P2P commercialized Parking solution.

1. VEEPARK
Solving the parking problem one driveway at a time

2. I need a space
99 % of parking in the US is FREE.
So, why is it that at least twice a
week many of us find ourselves
cruising for a spot free or paid,
on-street or off-street?
When commuters were asked to rank the least pleasant part of the
parking experience they said:
1. Difficulty finding a space
2. Chance of getting a ticket
3. Need to carry change
Notice that price doesn’t even make the top 3. In 2010, despite
seeing some revenue decline due to the recession, the US parking
industry saw $7.9 billion in revenue and 4.9 percent growth.

3. It’s all about location
Cruising for Parking: When commuters come to an area and
cannot find parking they end up cruising in search. This is a
recurring experience for drivers in central business districts
(CBD) and mixed use districts (MUD) like Midtown Atlanta and
Hollywood District (Portland, OR)
UCLA Professor Donald Shoup the widely-regarded expert in the
economics and availability of parking estimates that as much as
30% of traffic in these areas may be due to the inefficient search for
a parking space.
Collisions from cruising: Transportation researchers have found
15% to 20 % of all vehicle collisions (and 40% of mid block
collision) are associated with on-street parking movements. )a.k.a.
looking for or getting in or out of a parking spot).

4. The VeePark Solution
 Fringe parking is an area for
parking usually located just
outside CBD or in the residential
side of MUD, most often used by
suburban residents who work,
shop or play in these hotspot
urban areas.
 VeePark is a revolutionary new
way to solve the parking problem
in major cities. Our services are
beneficial to both drivers and
non-drivers.
 The idea is this: If you have a
space that can be used for
parking, share it with other
drivers when you're not using
it, and make some extra cash as
a result.

5. US PARKING INDUSTRY
US Parking is a mature marketplace
that is trending toward industry
consolidation, privatization and
digital automation. VeePark is an e-
commerce startup seeking to disrupt
the parking industry incumbents. We
are strategically positioning ourselves
as the premiere substitute parking
solution of choice by capitalizing on
fringe parking behavior of
commuters. Utilizing our site
veepark.com which can be accessed
via computer and mobile device we
will provide our customers with
convenient hassle free solution to the
most frustrating part of the commute
besides traffic, finding the right spot.
– $7.9 billion revenue
(2010)
– 4 million + parking
spaces
– 16,922 establishments
– 8,750 public and
private enterprises
– 250 million motor
vehicles served on an
hourly, daily or monthly
basis
– Primarily operates via
management contracts,
lease agreements or
property ownership

6. Service Offering
VeePark streamlines and
commercializes upon the entire
fringe parking culture that
everyone of us engages in each.
No longer will you have search
for a spot simply log into either
our dedicated site or mobile site
search and reserve a spot near
your final destination. Whether
you’re going to work, a game at
the arena or out on the town at
night.
Keys to Success
Ease of Use. A website should be
formatted to be easy to use whether view
on ones phone or on ones pc.
Furthermore the payment solution
should not only be familiar but
immediate. Why wait for your money
when you can get it the moment the
transaction is facilitated.
–No need to wait for you account balance
to reach a certain point for transfer
–Proven dispute resolution system
–Attracts the attention of our target
acquire once we’ve reached stage 2 goal
10,0000 average daily transactions.

7. Edward Irby
Business Development
LinkedIn Profile
Brennan Novak
Platform Development
LinkedIn Profile
VeePark Founders

8. Objective
The ultimate benefit of the VeePark is that it
provides the consumer and the resident with
a convenient, secure, financial solution to the
parking congestion in high density areas. Our
service reduces time spent cruising for
parking and the rate of accident in CBD and
MUD areas. Business that opt into our
Business service will benefit from increased
automation of after hours parking
management coupled with lower overhead.

9. Start-Up Summary
VeePark is currently looking for early stage funding to
complete development and launch its Minimum Viable
Product (MVP). The company plans to raise between $2500
and $5000 in the next month. This will allow us to hire on
an additional developer to ensure launch of the VeePark
service by the end of March. Based on conservative
financial projections, the company should become
profitable within six months of launch. Completion of the
MVP will allow VeePark to use revenue and user input for
Rapid Application Development (RAD). In conjunction with
our Rapid Organic Development (ROD) growth strategy, the
company hopes to eliminate inefficiencies and reduce risks.

10. Future Financial
Predictions-RENAME
Predicted Quarterly Benchmarks Year 1
Within 1 Month of Launch 100 Avg. Daily Transactions
Within 3 Months of Launch 250 Avg. Daily Transactions
Within 6 Months of Launch 1000 Avg. Daily Transactions
Within 9 Months of Launch 3500 Avg. Daily Transactions
Within 12 Months of Launch 10000 Avg. Daily Transactions
In order to reach the
company’s MVP March launch
date, we will need to raise
$5,000.
Seed funding allocation:
 2500 for final
development of
– VeePark Website,
– Mobile Website,
– SMS support
 2500 for development
of dedicate business
services
Founder Brennan Novak spent the
month prior to Thanksgiving doing the
initial development of VeePark. The
company’s current business model and
growth strategy has been under
development since November 12th,
with the addition of co-founder Edward
Irby. The company has estimated
adoption of its parking solution
substitute to follow the pattern
illustrated below.

11. Activities
Edward Irby
Customer Acquisition
– PR campaign: Seed 34 by using social
networks, event venues and organizers,
nightlife promotion companies, independent
newspapers and public radio.
Service Provisioning
– Customer Support Point of Contact
Implement B2B Strategic Partnership plan
begin creating interet in a new after hourse
parking mangment solution for businesses
and property owners whose primary business
activites are not in parking management using
the VeePark busines service we crate a digital
triangle bewteen the veepark service
businesses and towing companies. Our
database gives business a way to track use of
their lots without having to man them
afterhours and in turn towing companies with
acces to our database can police said lots
removing offenders. Increasing their bottom
line .
Brennan Novak
Site mangement
Sever Maintenance
Service Provisioning
– Customer Support Technical
– Platform Maintenance and Updates

12. Expected Year One Growth
y = 71.035e0.4222x
R² = 0.997
0
2000
4000
6000
8000
10000
12000
0 3 6 9 12
Avg.DailyTransactionCount
Month
Year 1

13. VeePark acts as a venue to allow its users, who comply with
VeePark's policies, to offer, let/sell and rent parking space.
Do’s
• VeePark uses the PayPal's
X API to facilitate the
financial transactions
between drivers and
driveway owners.
• VeePark’s platform
provides convenience and
automation of facilitating
the peer-to-peer parking
transaction.
• VeePark estimates the
average transaction price to
be $5.00.
Don’ts
• VeePark does not transfer
legal ownership of items
from the seller to the buyer.
• VeePark is not directly
involved in the transaction
between buyers and sellers
• VeePark will not charge a
listing fee, nor will we
charge for the use of our s
and website.

14. Just Seed Funding
• VeePark is an e-commerce service but
one riding the waves of Web 2.0’s. user
generated content, social networking, and
a new virulent culture of “publicy”
replacing privacy.
• We are not dependent on advertising
revenue, and rounds of funding to
forward development like traditional e-
commerce start ups i.e. Tumblr.
• Our solution for the online community
was envisioned to generate revenue the
moment the very first P2P transaction
takes place.
• VeePark’s business model and plans
revolve around a rapid organic growth
development strategy.
• This will enable the company to avoid
any future stock dilutions of potential
investors.
• Until the average daily transaction
count tops 100,000 VeeParks current
server is capable of handling current
traffic.

15. Return on Investment
• VeePark has lost the first
mover advantage.
• An exit strategy for potential
investors is essential. VeePark
is considering the following
for its initial investors:
– Trade sale or acquisition,
– Sale to third parties
– Sale of shares to other
shareholders.
• Potential Investors can expect
to see dividends within one
year, according to financial
statements.
• VeePark has no immediate
plans for acquisitions. Neither
has it a preferred list of
potential acquirers.
• All reasonable offers will be
considered.
• VeePark plans to utilize the
first-mover advantage to
establish itself as the market
leader in a new Peer-to-Peer
transaction sector.

16. Service Guarantee
The service offered by VeePark simplifies
the entire peer-to-peer parking
transaction. By accessing VeePark's
website, or mobile site users can list,
search, and rent parking spaces in a simple
and easy to use experience.
The only necessary data required from
potential drivers is email, mobile number,
car make, model, color, license plate.
 For people listing their driveway, they
need only enter their email, mobile
number and the address of available
parking space.
 VeePark serves as a venue, facilitating the
peer-to-peer parking space rental process-
we match seekers of a parking space with
providers who, in turn, are able to
generate supplementary income.
 It is important to note
that during the
interaction process
with users, VeePark
does not ask for or
obtain consumer's
credit card numbers.
By doing this, our
barrier to entry for
users is lowered and
also helps us avoid
security concerns while
also substantially
limiting possible
liabilities.

17. Service Disclaimers
• VeePark acts as a venue to allow its users,
who comply with VeePark’s policies to
offer, to let/sell and rent parking space.
• VeePark does not transfer legal ownership
of parking space from the seller to the
buyer.
• VeePark is not directly involved in the
transaction between buyers and sellers. As
a result, VeePark has no control over the
quality, safety, morality or legality of any
aspect of parking spaces listed or the truth
or accuracy of the listings.
• VeePark does not pre-screen users or the
content of information provided by users.
• VeePark cannot ensure that a buyer or
seller will actually complete a transaction.
• VeePark will provide a social media
feedback / rating forum (1 - 5 stars,
comments) for both drivers and driveway
providers.
• VeePark cannot guarantee the true identity,
age, and nationality of a user. VeePark
encourages users to communicate directly
with potential transaction partners
through the tools available on the website,
and mobile website (private masked email
addresses and SMS numbers).
• Users agree that VeePark is a venue and as
such is not responsible or liable for any
fraudulent information listed on
VeePark.com in accordance with Section
230 of the Communications Decency Act.
• In the event of a transaction dispute, users
are instructed to use the PayPal dispute
resolution system. If a refund is granted,
users will receive a full refund of all
transaction funds, including the 20%
transaction fee charged by VeePark.

18. VeePark Registration
Users will register with
VeePark by providing
the following:
– PayPal account (email address)
– Password
To rent parking they
will be asked to
provide further details.
Whether seeking or
listing a parking space,
users will be asked to
input:
– Check In Time
– Date
– Check Out Time

19. Step 2-Geographic Identifier
Seeker
– Zip code
– Nearest cross street
– Final destination address
Provider
– Physical address
– Only off street parking on
property leased or owned can be
listed
– Parking cannot block sidewalk
Seeker
– Will be asked to input the
information indicated in the
image to the right.
– Body Style input will help match
vehicle to an appropriately sized
parking space .
Provider
– Size (Compact, Regular, or
Large/SUV)
– Space Count in the event there is
room for 2 cars to be parked
without double parking or
blocking
– Rate for time and date listed.
– Additional details
• Unique Parking instruction

20. Step 4-Selection & Confirmation
Seeker is shown a map view
populated by results near
destination that match his or
her vehicle size and time
needs
Seeker’s PayPal account is
debited and Provider’s
PayPal account is credited
less the VeePark transaction
fee via the PayPal X API.
User’s receive notification by
email and text if they are
using the.
It will contain:
– Ticket number
– Reservations details
– Unique instructions on
parking in driveway if
provided by parking space
provider.

21. Step 6- Check Out Notification
15 minutes before the end of
the reservation the seeker
and provider will be sent a
message via email, text,
and/or in reminding them
time is almost up.
Feedback and user input will
be crucial to continued
development of VeePark. So
after each transaction we will
request that users rate each
other and provide comments
on the P2P transaction which
we will use to make
improvement to the platform
and blacklist users should
repeated complaints and
disputes arise.

22. Ticket Number
The ticket number enables correct identification of all
details relating to each P2P transaction. With it, the
user can access via the mobile website, website or
mobile details on the reserved space along with
direction to said space by virtue of the Google maps
API. With this information, it is possible for either
seeker or provider to update the other to a change in
status (time or car) that might affect the terms of the
transaction. Hence, subsequent versions of mobile
apps will allow for modification options based on user
input gathered through the version 1.0 release.

23. Online Community
•Since 1999 the P2P internet
community has exploded. VeePark
is applying global technology to a
hyper local problem many
commuters face.
••VeePark encourages continued
peer production and critique. It
challenges the status quo of a
parking industry whose primary
changes are focused on redemption
of greater revenue from the
consumer not satisfying the
consumer needs for less hassle and
greater simplicity.
••Through its activities, VeePark
improves the image and scope of
the online P2P economic system,
empowering us as a community.
At VeePark, we feel we
provided a value-added
service to our users
 We provide match
making services to
providers and seekers of
alternative parking
solutions.
Our service is delivered
via our mobile site,
website.
With the VeePark
platform, users
experience a convenient
and simple parking list,
search and purchase
process.

24. Benefits
Provider
•Increase supplementary
Income.
••Convenience of a digital
solution that removes the
hassle of posting signage and
sitting in one’s parking space, a
common activity for those who
live near event venues such as
baseball parks.
••A familiar P2P experience and
payment solution via PayPal X
Seeker
•A substitute that reflects the true
demand and price of the parking
industry consumer.
••The knowledge that their money
is going to support another
member of the community
directly.
••Freedom from the fear of having
to refill the meter every hour and
half or pay exorbitant parking
rates to attend events and local
night life spots.
•A familiar P2P experience and
payment solution via PayPal X

25. MARKET SUMMARY

26. 2010, the US parking Industry
Industry saw $7.91 billion in revenue,
accompanied by modest growth of 4.9
percent. This growth can generally be
attributed to resilience of Central Business
Districts (CBD), colleges and universities, and
hospitals. All of these traditional parking
industry hotspots have been protected from
the recession.

27. CBD and Mixed Use Districts (MUD)
In CBD and Mixed Use Districts (MUD) in particular, municipal run parking
operations have seen rate hikes to the determent of the parking
consumers given today’s economic climate. Such municipal run parking
operations generally encompass street side parking which commuters
place a premium on for short duration trips.
Therefore, while 39% of private parking saw a decline in revenue last year,
46% of public parking saw an increase in revenue. Notable sources of
revenue increase are Installation of new meters in locations previously not
covered, like MUD (i.e. Midtown Atlanta), and smart meter technology that
alerts traffic police when a vehicle has exceeded its allotted time.
The most surprising thing about the industry, public and private, is that
despite decreases in revenue and slowed growth due to the recession, only
7% of the industry decreased its rates. 66% kept rates the same and 27%
actually increased their rates. Given the economic climate of today,
VeePark has concluded that it is positioned to become the substitute of
choice for our target market segment.

28. Meeting true market needs
VeePark providers of parking spaces are those
fortunate enough to have found residence in and near
CDB and MUD. They have sacrificed having a car often
for the convenience of being close to work, event
venues, and nightlife hot spots. VeePark seekers are
those who are not so fortunate. They are seeking a
simple solution to daily and specialty commuting
needs via a device many carry more often than their
wallet, purse or keys: their mobile phones.
After adoption by the young we expect to see further
adoption by those of older generations. This is current
the trend with new technologies and applications.

29. Case Study: San Francisco
• Transit Use and proximity to Work and home: In the bay area, people who both
live and work within a half-mile of transit are 10 times more likely to use
transit.
• Vehicle ownership by proximity of home In the Bay Area, 30% of those who live
within a half mile of transit do not own any cars. This about three times more
zero-vehicle households than those living in urban areas further than a half mile
from transit.
• Vehicle Ownership and Density and Transit: In the Bay area, Household with
seniors own 31% fewer cars than household with n seniors.
• Bart and Parking Demand: Tods Reduce parking demand per household by 23%
• Bart Neighborhood demographics: Among Bart Station residents, 40% choose to
live near Bart Station du to location and commuter choices
• Higher Income= More Driving: Higher income household own significantly more
vehicles than lower income household. In the bay area, MTC quantifies the
relationship between household income, travel behavior and vehicle trips based
on results from the Bay Area Travel Survey. Household in the highest income
quartile (earning >100K/yr) generate over 4 more vehicles trips per day (170%
increase) than those in the lowest quartile(earning < 30k/yr). According to
census 2000 data for the Bay Area, 15% of families making between 25k and
35K did not own any cars.

30. Competitors
ParkWhiz.com is capable of facilitating peer-to-peer
transactions, it has positioned itself as a online solution for
the parking industry incumbents.
ParckCirca.com Is our closest competitor and has already
released a native app. In order to overcome the first mover
advantage they have VeePark will need create a pull in our
primary customer segment in all 34 target cities by
reaching them through their primary information sources
independent newspapers, online social networks and the
event and nightlife venues they patronize.
Both of these services however have one flaw credit
accounts. You have to store credit/money with the service
provider and wait until you can withdraw.

31. 34 Largest Urban Markets
 Each of the cities listed has a
CBD population over
400,000.
 In order to overtake
competitors VeePark will
launch a massive PR
campaign targeting social
network sites, College and
Independent Newspapers,
Event Venues, Event
Organizers Stadiums, Sport
Teams, Nightlife Promotion
groups, and Nightlife venue
owners. In areas with high
walkability score within each
of the 34 seed cities. Instead
of reaching out to early tech
adopters via tech blogs and
tech-news sites we will
instead go immediately after
our targets ser segment.
Atlanta Austin
Baltimore Boston
Charlotte Chicago
Cincinnati Cleveland
Columbus Dallas
Denver Detroit
Houston Indianapolis
Kansas city Los Angeles
Miami Milwaukee
Minneapolis/St. Paul New Orleans
New York Orlando
Philadelphia Phoenix
Pittsburgh Sacramento
Salt Lake City San Antonio
San Diego San Francisco
San Jose Seattle
St. Louis Washington DC.

32. THERE ARE 208 MILLION DRIVERS IN
WE WANT TO REACH JOIN US?
VEEPARK USERS
• 16-34
• Some college education (20-34)
• Not wealthy
• Work for a living
• Comprised of 90% adults in an identified age group who use the internet
• The 51% of adults who meet the above criteria who access primarily online.
• The 60% of adults who watch videos on sharing sites such as YouTube
• The 35% of adults who watch television online on sites such as Hulu.
• The 67% of drivers 20-34 who own cars
• The 40% of drivers 16-19 who own cars.
• Comfortable with P2P web services/clients such as eBay, LimeWire, and Skype
OF THAT 208 MILLION DRIVERS IN THE U.S. VEEPARK’S POTENTIAL MARKET
SIZE AFTER APPLYING THE ABOVE VARIABLES IS 18.3 MILLION.
VEEPARK’S GOAL IS THAT 0.5% OF THOSE DRIVERS USE IT’S SERVICE EACH DAY.
THAT’S ROUGHLY 100,000 DAILY TRANSACTIONS WITH AN EXPECTED
TRANSACTION AMOUNT OF $5.