Startup Pitching 101 @ Asian Financial Forum 2018

1. 7 Pitching Habits for Highly
Effective Startup Founders
Edith Yeung
January 2018

2. Edith YeungSelected by Inc's Magazine as one of the Silicon Valley’s
investors you must know, Edith Yeung is the head of 500
Startups Greater China and partner of 500 Mobile Collective
Fund.
Edith invested in over 40 mobile, VR, AR, AI and machine
learning startups, including Hooked - #1 reading app for
millennium, DayDayCook - #1 Asian Cooking media and
platform, Fleksy (acquired by Pinterest), Human (acquired by
Mapbox), AISense, and many more. Before 500, Edith was
the head of marketing for Dolphin Browser, a Sequoia-
backed mobile browser with over 150 million installs
worldwide. Edith also worked with many Fortune 500
companies such as Siebel, AMS, AT&T Wireless and
Autodesk.
Edith Yeung | @edithyeung | edith.co

3. Let’s Make Fundraising Great Again

4. @edithyeung

6. Habit 1 – Pitch to the
Right Investors
@edithyeung

7. Don’t Waste My Time!

8. Before Pitching an Investor…Do Your
Homework!
You should ask ahead of time:
• Fund size
• Stage of investments (seed, early stage, growth stage)
• Geographies
• Range of check sizes
• Industries they do or do not invest in
Ask for warn introductions from other investors and
entrepreneurs they have invested in.
@edithyeung

9. Habit 2 – Pitch with
Purpose
@edithyeung

10. @edithyeung

11. Habit 3 – Tell Your Story
@edithyeung

12. What is Your Story?
Your story should be…
• Personal
• Short
• Memorable
• Relevant
@edithyeung

13. Habit 4 – Pitch like a Pro
@edithyeung

14. During the Pitch…
• Traction, traction, traction
– Revenue
– # of Downloads
– # of MAU / DAU
– Major Customers or
Partnerships
• Product Demo
• Market Size
• Pain Point
• Product
• Team (including advisors or
early investors)
• Technology / IP
• Business model
• Competition
• Market trends
• Government regulations
@edithyeung

15. You are NOT the First One
• Know your
competitors
• Know your version in
other countries
• Know your market
potentials
• Policy
• Legal environment
• Seasonality
@edithyeung

16. Habit 5 – Ask the
Investors Questions
@edithyeung

17. Questions for Investors
• How many investments have you done in the past 12 months
• How many companies have you invested in so far
• Have you invested in this industry before
• What is your decision making process
• What is your due diligence process
• How big is your fund
• Do you do follow on investment
• What kind of value do you bring to your portfolio companies
@edithyeung

18. Habit 6 – Always Follow
Up Within 12 Hours
@edithyeung

19. After the Meeting
• Email follow up within 12 hours
– Say Thank YOU
– Deck
– Current traction
– Team
– Action items
– Your ask
– Ask for follow up phone call or meeting
@edithyeung

20. Habit 7 – Show Your
Passion & Humility
@edithyeung

21. 7 Pitching Habits for Highly Effective Startup
Founders
• Habit 1 – Pitch to the Right Investors
• Habit 2 – Pitch with Purpose
• Habit 3 – Tell Your Story
• Habit 4 – Pitch like a Pro
• Habit 5 – Ask the Investors Questions
• Habit 6 – Always Follow Up Within 12 Hours
• Habit 7 – Show Your Passion & Humility
@edithyeung

22. YOU CAN FIND ME AT:
• edith@500startups.com
• Twitter @edithyeung
• Newsletter
http://www.edith.co/
#newsletter