2. /!
@edithyeung!
500 Startups!
1. Approximated as of 12/19/2014 and includes the following 500 Startups funds: (a) 500 Startups, L.P. and 500 Startups-A, L.P. (together, “Fund I”), (b) 500 Startups II, L.P. and 500 Startups II-A,
L.P. (together, “Fund II”), (c) Fund III, (d) 500 Startups Annex Fund, L.P. (“Annex”), (e) 500 Luchadores, L.P. (“Luchadores”) and (f) 500 Durians, L.P. (“Durians”).!
2. Approximated number that includes investments from all 500 Startups funds noted above as of 12/19/2014.!
2010!
FOUNDED! TOTAL COMMITTED CAPITAL¹!
JULY!
PORTFOLIO COMPANIES2!
900!+!125!$ M
“500 Startups is the most active seed investor in
Silicon Valley tech companies”!
– The Silicon Valley Tech Venture Capital Almanac, Fall 2013!
/!
4. /!
@edithyeung!
Dolphin was born
Ex-Microsoft engineers frustrated with their mobile
browser, got together and built Dolphin for Android.
(July, 2009)
Launched Dolphin Gesture
World’s first Gesture browser enables users to customize their own
gesture and shortcuts.
(May, 2010)
1,000,000
First 1M users achieved (July, 2010)
10,000,000
First 10M users achieved (Nov, 2011)Launched Dolphin Sonar
World’s first voice-enabled browser. You can now talk Dolphin.
(February, 2012)
China Telecom & KDDI
Partnership
Carriers love Dolphin
Dolphin
Milestones
50,000,000
First 50M users achieved (Aug, 2012)
Series A Funding
Partner with Sequoia and Matrix Partners
Now 150,000,000
First 150M users achieved (2014)
8. /!
@edithyeung!
AARRR for Mobile. MO-AARRR!!/!
• Acquisition – What is your install base? How do you acquire users?!
• Activation – What is your onboarding process? Happy UI & UX?!
• Retention – What is your MAU & DAU? Push, email & community strategies?!
• Referral – What is your referral process?!
• Revenue – How do (or will) you make money? What is your ARPU?!
!
9. /!
@edithyeung!
MO-AARRR!/!
Acquisition!
• App Store SEO!
• Mobile Web SEO!
• PR (Blog, media, forum)!
• OEMs / Carriers Preload!
• Social (Paid or Non-Paid)!
• Mobile Ad Network (Incentivized or non-incentivized)!
• Desktop (iOver the Air for Android)!
• App Referral!
• Retail side-load!
Activation!
• Sign up process!
• Tutorial!
• Welcome email!
• Push permission!
• Social permission!
• 1st Call to Action!
Retention!
• Engagement push!
• Review request!
• Email!
• Seasonal Campaigns!
• Social !
• Default setting!
Referral!
• Social!
• Email!
• Incentivized or non-
incentivized!
• Word of Mouth!
Revenue!
• Subscription!
• Advertising!
• In-App Purchase!
• eCommerce!
• App Referral!
• Backend data !
10. /!
@edithyeung!
Acquisition – App Store SEO !/!
• Optimize your app store title, description, tags, keywords, images, logo,
videos.!
12. /!
@edithyeung!
Acquisition – PR / Blog / YouTube!/!
• Relevant media / blog / YouTube mentions do drive installs!
• Think about stories / user benefits that are worth talking about !
13. /!
@edithyeung!
Acquisition – OEMs / Carriers Preload!/!
• Work with mobile smartphone manufacturers or carriers and get your app
preloaded could be time consuming.!
14. /!
@edithyeung!
Acquisition – Incentivized & Non-incentivized Mobile Ad !/!
• Pay for installs by working with incentivized or non-incentivized mobile ad
network could be effective, but also expensive.!
15. /!
@edithyeung!
Acquisition – Over the Air (Android only) !/!
• By adding the Google+ Sign-In button to your web site, you can automatically
prompt your users to download your Android app over the air to their Android
devices.!
!
17. /!
@edithyeung!
Acquisition – Retail side-load!/!
• In countries where most mobile users are pre-paid users, you can get your app
preloaded via different retail channels. !
!
18. /!
@edithyeung!
Mobile Customer Lifecycle & Conversion Behavior!/!
Acquisition!
• App Store SEO!
• Mobile Web SEO!
• PR (Blog, media, forum)!
• OEMs / Carriers Preload!
• Social (Paid or Non-Paid)!
• Mobile Ad Network (Incentivized or non-incentivized)!
• Desktop (iOver the Air for Android)!
• App Referral!
Activation!
• Sign up process!
• Tutorial!
• Welcome email!
• Push permission!
• Social permission!
• 1st Call to Action!
Retention!
• Engagement push!
• Review request!
• Email!
• Seasonal Campaigns!
• Social !
• Default setting!
Referral!
• Social!
• Email!
• Incentivized or non-
incentivized!
• Word of Mouth!
Monetization!
• Subscription!
• Advertising!
• In-App Purchase!
• eCommerce!
• App Referral!
• Backend data !
27. /!
@edithyeung!
Retention – Review Request!/!
• Getting great rating is key to driving up organic app store rating!
• Request for rating too early may frustrate users!