This document discusses opportunities for technology startups in China. It provides background on China's large population and rapid growth of the internet and mobile markets. Edith Yeung of 500 Startups discusses her experiences investing in over 40 Chinese startups focused on mobile, VR/AR, AI and machine learning. She explains that China has 38 unicorn startups and is home to large internet companies like Baidu, Alibaba and Tencent. The document outlines challenges such as regulations, competition and cultural differences but argues the China market remains very promising for technology investors and entrepreneurs.

1. CONFIDENTIAL
/
/
JUNE,2017PAGE1
//
500 Startups + China Trends
June 27 2017
CONFIDENTIAL

2. CONFIDENTIAL
/
/
JUNE,2017PAGE2
Edith Yeung is the head of 500 Greater China and 500
Startups Mobile Collective and invested in over 40
mobile, VR, AR, AI and machine learning startups.
Before 500, Edith was the VP of marketing & business
development for Dolphin Browser. Dolphin Browser is a
Sequoia-backed mobile browser with over 150 million
installs worldwide. She also founded RightVentures -
seed stage investment firm focusing on mobile and
consumer internet companies. Prior, she led many
operation roles at Oracle, Siebel, AT&T, Symantec,
Telstra, Cisco, Autodesk, etc.
Edith Yeung | @edithyeung | edith.co

3. CONFIDENTIAL
/
/
JUNE,2017PAGE3
/
Since July 2010
500 Startups Is the Most Active Technology Investor in the
World1
The various geographies highlighted in the map result from investments we have made across all 500 Startups funds.
1. CB Insight https://www.cbinsights.com/blog/2015-early-stage-investors/
2. Approximated as of 05/16/2017 and includes the following 500 Startups funds: (a) 500 Startups, L.P. and 500 Startups-A, L.P. (together, “Fund I”), (b) 500 Startups II, L.P. and 500 Startups II-A, L.P.
(together, “Fund II”), (c) 500 Startups III, L.P. and 500 Startups III-A, L.P. (together, “Fund III”), (d) 500 Startups IV, L.P. and 500 Startups IV-A, L.P. (together, “Fund IV”), (e) 500 Startups Annex Fund , L.P. (“Annex”), (f) 500 Luchador
es, L.P. (“Luchadores”), (g) 500 Durians, L.P. (“Durians”), (h) 500 Mobile Collective, L.P. (“Mobile Collective”), (i) 500 Kimchi, L.P. (“Kimchi”), (j) 500 TukTuks, L.P.
(“TukTuks”), (k) 500 Startups JP, L.P. ("Japan”), (l) 500 Startups Istanbul, L.P. ("Istanbul”), (m))500 Luchadores II, L.P. (”Luchadores II”), (n) 500 Startups Canada, L.P. (“Canada”) and (o) 500 Durians II, L.P. (“Durians II”), 500 Startu
ps Vietnam, L.P, (“Vietnam”) and 500 Falcons, L.P. (“Falcons”), and 500 Fintech, L.P. (“Fintech”).
$330M+ in Capital Committed2 1,700+ Portfolio Companies

4. CONFIDENTIAL
/
/
JUNE,2017PAGE4
/
CONFERENCES + EVENTS1
More than 50 events with 300-1,000 attendees per
event, for a total reach of over 35,000 people in
person + digital channels2
Design, technology, marketing,
and product experts from
top companies in Silicon Valley
and elsewhere
From 50+ countries around
the world, our founders provide peer
review and feedback on products,
industry verticals, platforms, etc.
250+ 3,000+
MENTORS FOUNDERSATTENDEES
35,000
EVENTS
50+
1. Conferences and Events are produced by 500 Startups Incubator, L.L.C. The 500 Startups funds do not participate in any revenue generated by these activities.
2. The numbers represented on this page provide a snapshot of some of our Community-building platforms as at a particular time. They are estimated as of March 31, 2016 and may change from
time to time.
500 Startups Is the Largest Startup Network and Community
Platforms Globally
COMMUNITY

5. CONFIDENTIAL
/
/
JUNE,2017PAGE5
500 Startups Is Well Connected in Both US and China
Edith Yeung
500 China Fund
1. “Millions of millennials are reading six-minute horror stories told entirely in the form of text messages”
2. “Chewing the Fat with Norma Chu” Detail with regard to financing of DayDayCook can be found on
TechInAsia
3. “Flesky Acquired by Pinterest” Edith invested in Flesky via Right Ventures, where she is a founder.
4. “Mapbox is acquiring passive fitness tracking app Human” Detail with regard to financing of Human can be found on Angel.co
5. Edith has been an advisor at Agora since 2014
* Note: Dave McClure will not directly be involved in the management of 500 Startups China.
FOUNDING PARTNER
GLOBAL / SILICON VALLEY
25 years in SV as entrepreneur
+ investor
Dave McClure* Bonnie Cheung
Our Network Expands Across Industries and Continents
500 China Fund

6. CONFIDENTIAL
/
/
JUNE,2017PAGE6
Scaling Mobile Users in China

7. CONFIDENTIAL
/
/
JUNE,2017PAGE7
China by the numbers
• Over 1.38 billion in population
• 691 million smartphone subscribers as of July 2015
• 260 million people live in just 15 Chinese cities
• 706.7 million WeChat monthly active users
• 38 unicorn companies since 2011
• Over 200 app stores in China
• Apple sold over 13 million units of iPhone in China only
over a weekend in September 2015
Source: Unicorn list - https://www.cbinsights.com/research-unicorn-companies

8. CONFIDENTIAL
/
/
JUNE,2017PAGE8
Edith Yeung | @edithyeung | edith.co
China Government-backed Venture Funds raised $231 Billion

9. CONFIDENTIAL
/
/
JUNE,2017PAGE9
China is Home of 38 Internet Unicorns
Edith Yeung | @edithyeung | edith.co
Source: CBInsights
Top 10 most funded startups in China (as of Q1
2016):
• Didi Kuadi (Uber of China) raised $4.8 billion
• Ant Financial (Paypal of China) raised $4.5 billion
• Meituan (Groupon) + Dianping (Yelp) raised $3.3 billion
• Xiaomi raised $2.4 billion
• Ele.me (food delivery) raised $2.42 billion
• Cainiao (logistics) raised $1.54 billion
• Lufax (lending club of China) raised $1.38 billion
• LeSports (entertainment) raised $1.12 billion
• Ly.com (travel) raised $1.05 billion
• Zhongan Baoxian (online insurance) $934 million

10. CONFIDENTIAL
/
/
JUNE,2017PAGE10
Edith Yeung | @edithyeung | edith.co
Chinese M&A nearly tripled from $259 billion in 2013 to $735
billion in 2015

11. CONFIDENTIAL
/
/
JUNE,2017PAGE11
China is Tough

12. CONFIDENTIAL
/
/
JUNE,2017PAGE12
China is Tough
• Regulatory barriers. Google vs. Baidu
• Device fragmentation. It’s an Android world
• Fraud. Fake users, fake installs and fake rides
• Language barriers. No English
• Great firewall. No Google, Facebook or Twitter.

13. CONFIDENTIAL
/
/
JUNE,2017PAGE13
13
40% of its 1.4 billion population still live in the countryside,
many in poverty worldwide

14. CONFIDENTIAL
/
/
JUNE,2017PAGE14
Who loves China?

15. CONFIDENTIAL
/
/
JUNE,2017PAGE15

16. CONFIDENTIAL
/
/
JUNE,2017PAGE16

17. CONFIDENTIAL
/
/
JUNE,2017PAGE17

18. CONFIDENTIAL
/
/
JUNE,2017PAGE18

19. CONFIDENTIAL
/
/
JUNE,2017PAGE19

20. CONFIDENTIAL
/
/
JUNE,2017PAGE20
20 Things You Should Know about
China Startups & Internet Landscape
Edith Yeung | @edithyeung | edith.co

21. CONFIDENTIAL
/
/
JUNE,2017PAGE21
Chinese Naming 101
领英
优步
Elegant Ride
Best Talent
I want Jobs51

22. CONFIDENTIAL
/
/
JUNE,2017PAGE22
Joint Venture is Common in China.
US companies often raised $$ separately in China.

23. CONFIDENTIAL
/
/
JUNE,2017PAGE23
23
Meet the World of the BAT
Source-http://www.smithstreetchina.com/content_multimediaInfoShow/Battle-Between-Alibaba-Tencent-And-Baidu-to-Conquer-the-Virtual-World.html

24. CONFIDENTIAL
/
/
JUNE,2017PAGE24
With over 700M, China Communication is All About WeChat
- Socialize Chinese Style
Uber official accounts on Wechat

25. CONFIDENTIAL
/
/
JUNE,2017PAGE25
1. WeChat (Messenger)
2. Weibo (Twitter)
3. Renren (Facebook)
4. Kaixin (Facebook)
5. Tencent’s Weibo (Twitter)
Other than WeChat, There Are Other Ways to Socialize

26. CONFIDENTIAL
/
/
JUNE,2017PAGE26
China is #1 Mobile Payment Country and Alipay #1 payment
option with 500M users

27. CONFIDENTIAL
/
/
JUNE,2017PAGE27
Edith Yeung | @edithyeung | edith.co
Chinese Loves Mobile Game. NetEase earned over $800M
in China with Fantasy Westward Journey Game (夢幻西遊)

28. CONFIDENTIAL
/
/
JUNE,2017PAGE28
China Surpasses US/Japan and Become #1 Country in terms
of Mobile Revenue (ARPU) on iOS in 2016
Edith Yeung | @edithyeung | edith.co
Source: AppAnnie

29. CONFIDENTIAL
/
/
JUNE,2017PAGE29
China is All About All-In-One Apps
1. News apps (今日头条)
2. Messaging apps (WeChat)
3. Dating apps (陌陌, or Momo)
4. Weather apps
5. Map apps
Baidu Maps integrated with Uber

30. CONFIDENTIAL
/
/
JUNE,2017PAGE30
China mobile is all about 3rd Party App Stores
360 Mobile Assistant 360 手机助手
91 Assistant 91 助手
Xiaomi MIUI App Store
Wandoujia 豌豆
Anzhi 安智官网
Huawei App Store
Himarket 安卓市场
vivo手机助手
Uber on Chinese app store with
keywords including all cities available

31. CONFIDENTIAL
/
/
JUNE,2017PAGE31
China Marketing is Super Grassroots
腾讯广点通 - Tencent
百度移动网盟 Baidu Union
新浪粉丝通 – Sina Fan Network
多盟- Domob
有米 – Youmi
力美 – Limei
Source: Photo - http://www.cultofmac.com/311171/crazy-iphone-rig-shows-chinese-workers-manipulate-app-store-rankings/
Fake installs generation process ☺

32. CONFIDENTIAL
/
/
JUNE,2017PAGE32
China Loves QR Code
• QR code is extremely popular
• Street campaigns
• Coupon codes
• Fliers
• Booth babes

33. CONFIDENTIAL
/
/
JUNE,2017PAGE33
51% of Chinese are using mobile apps to hail rides

34. CONFIDENTIAL
/
/
JUNE,2017PAGE34
Chinese Believes in US Education
.
Edith Yeung | @edithyeung | edith.co

35. CONFIDENTIAL
/
/
JUNE,2017PAGE35
Chinese Loves to Shop. Alibaba’s Single Day generated
about $14 billion in 24 hours
Edith Yeung | @edithyeung | edith.co

36. CONFIDENTIAL
/
/
JUNE,2017PAGE36
36
China’s live-streaming industry more than doubled in 2016
with revenues of around $3 billion. Nearly half 710M internet
connections used live-streaming apps

37. CONFIDENTIAL
/
/
JUNE,2017PAGE37
China loves Genomics. BGI Genomics raised $320M from
Sequoia China & Shenzhen Capital
Edith Yeung | @edithyeung | edith.co
Source: CBInsights

38. CONFIDENTIAL
/
/
JUNE,2017PAGE38
China Loves Autonomous Vehicles
Edith Yeung | @edithyeung | edith.co

39. CONFIDENTIAL
/
/
JUNE,2017PAGE39
In 2018, China will account for more than one-
third of the industrial robots installed
worldwide.
.
Edith Yeung | @edithyeung | edith.co

40. CONFIDENTIAL
/
/
JUNE,2017PAGE40
China is Willing to Pay. iQIYI reaches 20 Million Subscribers
Edith Yeung | @edithyeung | edith.co

41. CONFIDENTIAL
/
/
JUNE,2017PAGE41
Edith Yeung | @edithyeung | edith.co
China is Calling You.

42. CONFIDENTIAL
/
/
JUNE,2017PAGE42
You can find me at:
• Email edith@500startups.com
• Twitter @edithyeung
• Newsletter http://www.edith.co/#newsletter
Edith Yeung | @edithyeung | edith.co