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37 THE INNOVATION TRUST MATRIX 2015 Edelman Trust Barometer - Global Results

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37
THE INNOVATION
TRUST MATRIX
Less
Transparency
Less Accessible
Lower Understanding
Lower Participation
Less Control
Trusted
Innovation
APATHY
More
Transparency
More Accessible
Greater
Understanding
Greater Participation
More Control
More Clear Benefit
Greater Personal Benefit
Greater Societal Benefit
Less Clear Benefit
Less Personal Benefit
Less Societal Benefit
Informed
Public
Distrusted
Innovation
FEAR

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