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36 ACTIONS THAT INCREASE TRUST 2015 Edelman Trust Barometer - Global Results

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36
ACTIONS THAT INCREASE TRUST IN INDUSTRY TO IMPLEMENT TECHNOLOGY CHANGES
Make test results available publicly for review 80%
Partner with an academic institution 75%
Run a clinical trial or beta test 71%
Partner with an NGO 63%
Partner with government 55%
55% AGREE:
New developments
are not tested
enough
TRUST IN INNOVATION:
TRANSPARENCY AND 3RD-PARTY
VALIDATION ARE ESSENTIAL
Informed
Public
Q365-369. Below are a number of actions that could impact your trust in business and industry to develop and implement
technology-led changes such as those you just evaluated. What impact would each of these actions have on your trust?
Informed Publics, in [INSERT COUNTRY]. Q349-351. Below are a number of statements. For each, please think about the pace
of development and change in business and industry today, and select the response that most accurately represents your
opinion. (Not Enough, Too much) Informed Publics, in [INSERT COUNTRY].

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