Creative Newsroom: Brand Storytelling at the Speed of Social
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Creative Newsroom: Brand Storytelling at the Speed of Social
- 1. CREATIVE NEWSROOM BRAND STORYTELLING AT THE SPEED OF SOCIAL
- 2. EVERY MINUTE THERE ARE: 200 M 5.6 M 2.8 M 2.1 M 1.7 M 275 K EMAILS TEXTS YOUTUBE VIEWS GOOGLE SEARCHES FACEBOOK POSTS TWEETS
- 3. ON TOP OF ALL THE AD IMPRESSIONS 1975 500/DAY 2013 5,000/DAY
- 4. THERE’S 60X MORE BRAND CONTENT IN NEWSFEEDS 2011 2013 23 1440UPDATES /MONTH UPDATES /MONTH
- 5. MEMES AND TRENDS TRAVEL FASTER THAN EVER BEFORE
- 6. BOTTOM LINE, IT’S HARDER FOR ALL OF US TO ENGAGE FANS
- 7. BRANDS ARE FIGURING OUT HOW TO BREAK THROUGH BY CREATING REAL-TIME CONTENT
- 8. SUPERBOWL WAS A DEFINING MOMENT FOR REAL TIME MARKETING OREO WAS THE CLEAR WINNER
- 9. THE OSCARS LEFT A LOT MORE TO BE DESIRED KLONDIKE LEFT US CONFUSED
- 10. IN ORDER TO BE TRULY BENEFICIAL FOR THE BRAND Real-time marketing must align short-term, fleeting attention on the stories of the day with the long-term brand narrative Short-Term Interests Long-Term Narrative
- 11. INDIVIDUAL EPISODES ADVANCE THE STORY ARC FOR THE SEASON Episode 1 Episode 2 Episode 3 Episode 4 Episode 5 Episode 6
- 12. THE REAL OPPORTUNITY engagement+ anticipation = brand love We must create and maintain consistent, meaningful brand engagement. The result is genuine affinity and growth of the community.
- 13. ULTIMATELY, YOUR CONTENT MUST BE MORE THAN VISUAL & TIMELY TO SUCCEED LONG TERM
- 16. EDELMAN IS UNIQUELY POSITIONED TO HELP we are creative storytellers real-time is in our DNA our media experts quickly amplify we live and breathe your community we know your brand
- 17. WE’VE DEVELOPED A DISTINCT OFFERING At Edelman Digital, we increase brand engagement through a mix of ongoing real-time and planned creative content, strategically amplified by paid media.
- 19. HERE’S HOW IT WORKS We bring four critical disciplines together to provide real time data, audience insights, design excellence and immediate amplification. IT’S A POWERFUL MIX
- 20. A TWO-HOUR CYCLE approve post amplify measure optimize choose a trend spot a trend develop concept
- 21. WE HAVE DIFFERENT MODELS TO SUIT YOUR NEEDS The Daily Desk ALWAYS-ON RELEVANCE WITH CONSISTENT PLANNED AND REAL-TIME CONTENT Newsroom Campaigns UNIQUE SOCIAL CAMPAIGN CREATION FOR INCREASED INTERACTION AND EXTENDED CONVERSATIONS Trendspotting PURPOSEFULLY OPPORTUNISTIC WITH TARGETED, TIMELY CONTENT
- 22. AND IT’S WORKING FOR OUR BRANDS
- 23. ADOBE MAKES CREATIVITY COUNT We’ve created a unique social personality for Adobe by building a dedicated team to develop consistent planned and real-time content.
- 24. A CAPTAIN WORTHY CAMPAIGN We’ve given the Captain a new role: the cheeky commentator on all things pop culture. He talks. People share and talk back.
- 25. EVERYONE LOVES THE BUG Volkswagen spots trending stories that align with their playful personality. Where will the iconic Beetle show up next?
- 26. CUSTOM ENROLLMENT PROCESS define social persona determine audience affinities develop content themes identify topics to avoid set performance goals
- 27. CREATIVE NEWSROOM Take control of your brand narrative in social. Turn real-time relevance into long-term resonance. Don’t just be liked. Be loved.