This explores the similarity between consumer tech startups and electronic music artists. This was originally done as a Pecha Kucha.

1. The Similarity
Of Consumer
Tech And
Electronic Music

3. DJ’s / PRODUCERS &
CONSUMER TECH
• Highly technical product
• Competitive marketplace
• All about marketing
• Scaling a business

4. Build A
Product

5. Marketing

6. Find Customers

7. Do The Unscalable
• Customers
• Fans
• Engage on Social Media

8. Build A Team
• Managers
• Booking Agents
• Engineers
• Sales

9. Get Traction

10. Get Mentorship / Money
• Labels • VC’s

11. Grind

12. Viral Growth

13. Get Huge
• PR
• Legal
• Skepticism
• PR
• Legal
• Skepticism

14. Mentor Next Generation
• Angel /
Incubators
• Creative Space
• Form Label
• Management
• Creative Space

16. Fin