Fernando Angulo Head of international partnerships SEMrush
SEO is particularly important for attracting traffic from long tail search keywords. Only a few e-commerce merchants put any effort into optimizing for the long tail. During my presentation you will get a lot of insights on how to get more conversions using the best SEO strategies.
15. Have you ever wondered
how your potential
clients do to find you?
• What do people write in the search
engine to find you?
• What are the most frequently used
keywords?
• What other keywords would you like
your clients to find you?
27. 3. Be very careful with
the
Duplicate content
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28. Copy Content = Duplicate Content
Both are terrible ideas for your Ecommerce
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29. Each page must have more than 70%
Original content
You can control it with:
Smallseotools.com/plagiarism-checker
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30. Every page of
Your website
Must be unique!
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31. Duplicate content is also
When the same page is entered
Through 2 or more different URLs.
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44. "The main objective
of your store is not to sell,
is to make the customer
come back for more. "
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45. Personalization generates more sales
4 Aspects to take into account:
• New Visitors
• Geolocation
• Search Types
• Visitor Behavior
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46. 7. The user is always
right
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47. I repeat:
"The main objective
of your store is not to sell, is to
make the customer come back for
more. "
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50. The user is always right
Review these strategies at least:
• Make frequent questionnaires to your
customers
• Usertesting.com
• Crazyegg
• Google Analytics
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51. 8. Check if your traffic
becomes sales
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65. To consider
• Use tools like Google Content
Experiments or Visual Website
Optimizer
• Take a Test and draw
conclusions before making a
new one.
• Do not test many scenarios,
with two is enough.
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