2. #ATXTrailerSocial!
The Trailer Advantage
- Smaller
- More personal
- Defined and solid menu
- Clear angle/cuisine/genre
- Simple (not easy) operations
- Agile, think quick, flexible, room to try new
things
More opportunity to connect and share with,
listen to, and personally engage with customers
online and offline. !
www.LocalizeAustin.com
3. Everyone’s Tweeting, #ATXTrailerSocial!
I should be too…
- Set Goals
- Define Audience(s)
- Choose Mediums and Tactics to target your
audience
3 2
Mediums/
1 Tactics!
Audience!
Set
Audience!
Goals!
Audience!
www.LocalizeAustin.com
4. #ATXTrailerSocial!
Set Goals
Before you jump in…
- Set Goals (Common)- Tie to value
- Get followers (not a goal without a value)
- Share menu (why?)
- Share location (why?)
- Promote specials (why?)
- Increase traffic
- Increase sales
www.LocalizeAustin.com
5. #ATXTrailerSocial!
Set Goals
Before you jump in…
- Set Goals (Under-recognized, high value)
- Gather feedback (use it!)
- Listen to trends, food conversation
- Research competitors (or friends)
- Find opportunities (team up, events)
- Connect with industry leaders
- Showcase work, expertise, how you do what you do
www.LocalizeAustin.com
6. #ATXTrailerSocial!
Identify Audience(s)
Before you jump in…
- Identify ideal audience(s)/customer(s)
-Who do you want to reach? Local residents,
students, families, professionals, young professionals,
event planners, bloggers (may rotate)
- Where are they? (Online, walkers by)
www.LocalizeAustin.com
7. #ATXTrailerSocial!
How do we reach them?
- Choose mediums/strategies to target your
audience based on your goals.
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www.LocalizeAustin.com
8. #ATXTrailerSocial!
Social Strategies for Success
1. Promote through and integrate your social
with all communications
- Phone
- Website
- Other social media channels
-If you write a blog post, share it
- Are you following us on FB?
- Trailer
- Menus
www.LocalizeAustin.com
9. #ATXTrailerSocial!
Social Strategies for Success
2. Engage
- Share interesting, useful, entertaining content
- *Re-tweet/mention customer compliments
- Respond to customer questions
- Follow customers, industry leaders
- Involve employees if interested
www.LocalizeAustin.com
10. #ATXTrailerSocial!
Social Strategies for Success
3. Listen/watch
- Use tools like Tweetdeck, Hootsuite,
or Google Alerts to monitor convos
- Check Twitter, Facebook a few times a day
- Take good and bad feedback and use it/
address it
www.LocalizeAustin.com
11. #ATXTrailerSocial!
Social Strategies for Success
4. Measure
- Notice increase in followers after
news, events, changes
- Ask for and use feedback to measure your
success
- Use conversation, versus just # of
followers to evaluate how you’re doing
www.LocalizeAustin.com
12. #ATXTrailerSocial!
What’s the outcome?
By actively engaging on social media:
- More people know about you
- You are taking steps to achieve your
promotional goals
- You have a pulse on how the community
perceives you/your food/your business
- You can measure the impact of new products/
services/promotion tactics
- You’re more accessible
- You can communicate directly with your
customers……
www.LocalizeAustin.com
