Digimurros
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Miika Niemelän esitys Verkkopalvelutrendit 2015 -aamiaisseminaarissa 24.2.2015. Lisätietoja: www.episerver.fi
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Digimurros
- 3. Ennen vuotta 1997 • Elokuvavuokraamot • Sarjat TV:ssä
- 4. Vuosi 2003 • The Pirate Bay • Waretus
- 5. Vuosi 2012 • Netflix • DVD-levyjen postitus • Striimaus • Omat sarjat
- 9. Vuosi 2008 • Uber • Mobiili • Maksumalli
- 11. Miten EPiServer erottuu edukseen Kokemus Analytiikka Avoimuus Pilvi
- 12. Yhdistä sisältö ja verkkokauppa - kaikissa kanavissa Kokemus
- 13. 500 metriä kaupasta Tykkää rantakohteista Katsoi lentotarjouksia Selaili aurinkolasimallistoa Kokemus
- 14. Kokemus
- 15. Kokemus
- 16. With EPiServer we bring on page insights for smarter decisions Analytiikka
- 17. Jos sitä ei voi mitata, sitä ei voi kehittää Analytiikka
- 20. Analytiikka Usean muuttujan testaus / Self optimizing blocks
- 22. Avoimuus
- 23. Avoimuus
- 24. Avoimuus
- 25. Avoimuus Marketing Automation DAM / MAM / PIM Search/ Merchandizing Social Eco-System Analytics / Optimization Translations Payment / Tax / Shipping Mobile / Video Integration / ESB
- 26. Pilvi
- 28. Muistilista: • Keskity asiakkaaseen • Tarjoa käyttäjille ensiluokkainen käyttökokemus • Personoi sisältöä asiakkaan käyttäytymisen mukaan • Kehitä analytiikan perusteella • Mittaa, kehitä, opi • Älä jaa sisältöä ja verkkokauppaa omiin siiloihinsa
- 29. Tavoite
Editor's Notes
- Tom
- Tom
- Peter
- Tom
- Tom
- Peter http://upload.wikimedia.org/wikipedia/commons/3/35/New_York_Taxi.JPG
- Tom http://upload.wikimedia.org/wikipedia/commons/9/9b/98-02_Lincoln_Town_Car_limousine.jpg
- Peter
- Peter
- TODO Add speaker notes
- Kuinka näemme asiat EPiServerillä
- Omni-channel order online pick up in store
- TODO Update screenshot to cover what is said in illusrtation
- And yet, a recent CEB study of nearly 800 marketers at Fortune 1000 companies found the vast majority of marketers still rely too much on intuition — while the few who do use data aggressively for the most part do it badly. Here are our key findings: In fact, they are already doing it: According to a recent study, 77% of CEOs have trouble linking marketing efforts to tangible results, such as revenue, shares and conversions. Unlike its more traditional counterparts, digital marketing offers valuable metrics for measuring ROI. So here is the last major theme running through the majority of specific predictions we looked at: As the hype surrounding social dies down, the demand of business leaders for greater accountability and decisions based on accurate data will have a profound and transformative impact on the future of social media marketing efforts. http://blogs.hbr.org/cs/2012/08/marketers_flunk_the_big_data_test.html TODO Update to use illustration
- Dashboardit Google Analytics gadget A/B testaus & MVT-testaus Social Reach Find – millä hakusanalla ei löydy
- Analytiikka (useat organisaatiot eivät ole saaneet tätä hallintaan) Parantaaksemme tärkeimmän verkkovierailijamme, meidän asiakkaan, käyttökokemusta
- Dashboardit Google Analytics gadget A/B testaus & MVT-testaus Social Reach Find – millä hakusanalla ei löydy
- The Self-Optimization Block is an add-on that works integrated with EPiServer CMS to optimize several blocks on your landing pages through multivaraite testing, and randomly shows one of the blocks for the visitors. You can monitor and analyze statistics on how your online campaigns are performing. To be able to use it, you need to install this add-on after updating to EPiServer CMS 7.1. Create content for multivariate testing as follows: Select the Self-Optimizing Block block type to create content for multivariate testing. Select a “goal page” for conversion. A goal is considered successful if a visitor visits a particular page after viewing the content, for example, a “thank you” page. Select the blocks you want to include in the test. Publish the block. Drag the block you have just created to a landing page and publish it. The multivariate testing block has an icon always visible to indicate that it contains other information than blocks normally do.
- Dashboardit Google Analytics gadget A/B testaus & MVT-testaus Social Reach Find – millä hakusanalla ei löydy
- Add-on Store
- Kaikille kaikkea
- Mitä add on Storesta löytyy
- Cyber Monday or an ordinary Tuesday, with elastic scaling your solution is always the right size. Don’t pay for more than you actually need. EPiServer aims to be a cloud agnostic platform supporting the major commercial clouds. We are taking the steps necessary to offer EPiServer as PaaS (Platform as a Service) means the business doesn’t have to worry about installs, upgrades, performance and scaling. Managed Services on top of Azure and Amazon Elastic Scaling Customer Portal EPiServer delivered as PaaS
- Quick to setup Single Vendor for Availability – SLAs Full knowledge / support of EPiServer platform Full packaged service – Test and Monitor, CDN, etc. Cloud Test Cloud Kaupalliset pilvipalvelut
- A thousand of offers on your web site, but only one that your customer is looking for. Guide your customers accurately using statistics and behavioral data. Actionable Analytics Behavioral Boost Optimizations Content Crawler