HubSpot 22 Certifications Answers Free Download

1
HubSpot 22
Certifications Answers
Exam Name: HubSpot CMS for Developers Certification Exam
Exam URL: https://academy.hubspot.com/courses
Pages: 419

2
HubSpot CMS for
Developers
Certification Answers
Exam Name: HubSpot CMS for Developers Certification Exam
More Free Posts: https://www.ekaynaklar.com/category/blog/
Exam URL: https://academy.hubspot.com/courses/cms-for-developers
Pages: 14
Questions: 74

3
Obtaining HubSpot certificates offers several benefits
and can be valuable for individuals looking to enhance
their marketing, sales, and customer service skills.
Benefits And Uses Of Obtaining Hubspot Certificates
1. Skill Development: HubSpot offers a variety of certification courses covering different
aspects of inbound marketing, sales, and customer service. By completing these courses
and earning certificates, you can develop valuable skills and gain a comprehensive
understanding of various digital marketing strategies, sales techniques, and customer-
centric practices.
2. Industry Recognition: HubSpot is a well-known and respected name in the marketing and
sales industry. Holding HubSpot certificates demonstrates your expertise and
commitment to continuous learning in your field. It can enhance your professional
credibility and make you stand out among your peers.
3. Career Advancement: HubSpot certifications can be a valuable asset when it comes to
career advancement. They showcase your proficiency in areas such as inbound
marketing, content marketing, email marketing, social media, sales enablement, and
more. These skills are highly sought after by employers and can open up new
opportunities for promotions or job offers.
4. Improved Performance: The knowledge and skills gained through HubSpot certification
can significantly improve your performance in marketing, sales, and customer service
roles. You'll learn industry best practices, gain insights into data-driven decision-making,
and acquire practical strategies for achieving better results. This can lead to increased
efficiency, higher conversion rates, and improved customer satisfaction.
5. Networking Opportunities: HubSpot offers a thriving community of professionals who
have earned their certifications. By joining this community, you can connect with like-
minded individuals, exchange ideas, and collaborate on projects. Networking within the
HubSpot ecosystem can lead to valuable partnerships, mentorships, and career
opportunities.
6. Stay Updated with Industry Trends: The HubSpot certification courses are regularly
updated to reflect the latest trends, strategies, and technologies in marketing and sales.
By earning and maintaining HubSpot certifications, you ensure that your knowledge
remains up to date and relevant in an ever-evolving industry.
7. Continuing Education: HubSpot provides ongoing educational resources and materials to
support certified professionals. You can access webinars, blogs, forums, and exclusive
content that can help you deepen your knowledge and stay ahead of the curve.

4
HubSpot CMS for Developers Certification Exam Answers
1.Which of the following is possible with the command line tools?
 Creating a new template
 Watching for changes in local files and uploading on save
 Creating a new module
 All of the above
2. If you need your app code to inspect information about the current build, which class
should you use?
 BuildConfig
 BuildInfo
 ConfigParams
 ConfigInfo
3. Which of the following datasets would be a good fit for creating a custom object?
 Location data for retail stores
 Job listings
 List of favorite books
 Dog breeds
4.Which of the following is required to use custom objects in dynamic pages?
 The custom object must have one property where hasUniqueProperty is set to
true.
 The custom object must be associated with the contact CRM object.
 The custom object must have at least three custom properties.
 The custom object must be associated with CMS Hub.
5.What HubL function must you use when calling a list of custom object records on a
CMS page?
 crm_associations
 crm_objects
 crm_property_definitions
6. Which of the following statements about templates is NOT TRUE?
 Templates allow content creators to do their job without having to collaborate with
designers and developers during every step of creating web pages.
 Templates have a big effect on the editing experience for content creators.
 Templates can only be used to create one live page in the HubSpot CMS.
 Templates are an important intersection point for developers and content editors.

5
7. Which of the following statements about templates is TRUE?
 Templates must be purchased from a 3rd party vendor.
 There are no requirements for header and footer content.
 Comments are not allowed in templates because they look messy.
 Templates use HubL to create editable areas of pages.
8. Which of the following is NOT an additional page view generated by the blog listing
template?
 Author page
 Category page
 Simple listing page
 Tag page
9. Fill in the blank: You should omit the ______ from the simple listing page using the
{% if not_simple_list_page %} statement.
 post title
 post excerpt
 featured image
 post author
10. True or false? You can add modules to your blog listing page in the page editor even
if your blog listing template does not contain a drag-and-drop area.
 True
 False
11.In the blog listing template, which variable provides access to blog post data?
 contents
 posts
 post_data
 articles
12.What pages are you required to set up when creating membership pages?
 registration page, login page, password reset request page, password reset page
 registration page, logout page, membership account page, password reset page
 registration page, login page, membership account page, password reset page
 registration page, login page, logout page, password reset page
13. True or false? The best way to style emails is through an external CSS stylesheet.
 True
 False

6
14. True or false? System templates can only be built using the Design Manager.
 True
 False
15. How many different email templates should be created?
 Three: a thank you email, a welcome email, and a “sad to see you go” email.
 One for each day of the week.
 None, each email should be built specifically for each use case.
 It depends on the organization and should be discussed with the broader team to
align with marketing goals.
16. If you wanted to create an unordered list from each value in a dictionary, which
aspect of HubL would be most essential?
 An expression test
 A Loop
 The do tag
 This is not possible in HubL
17.Which of the following statements about theme modules is TRUE?
 Theme modules should never contain styles.
 Theme modules are a great way to keep sites stylistically consistent.
 Theme modules need to contain a special JavaScript statement that makes them appear
in the theme module section of the content editor.
 Themes that use fields should not need modules.
18.Which of the following statements about theme fields is NOT TRUE?
 Theme fields can give editors access to CSS properties.
 Developers can use theme fields to make a theme extremely flexible.
 Developers don’t need to worry about how theme fields might be used by editors
because theme fields can’t be used to make a website inconsistent or difficult to
navigate.
 Theme fields can affect the appearance of an entire website.
19. Which of the following statements about global partials is NOT TRUE?
 Global partials are a good way to keep your codebase DRY.
 Global partials can only be used on one template in a theme.
 Global partials can be used to give content editors access to content that appears in
more than one template.
 Global partials can contain content that is not editable in the content editor.

7
20.Choose all that apply. Which of the following options is configured in the theme.json
file?
 Name of the theme
 Link to a preview image for the theme
 List of account users who cannot use the theme
21.Which file in a theme controls the global fields that content editors can edit?
 fields.xml
 theme.json
 fields.json
 That depends on the operating system the content editor is using.
22.Which of the following statements about HubSpot CMS themes is TRUE?
 Themes are a package of assets that help keep a website consistent.
 Themes are only relevant for very large websites.
 Themes should only contain 5 templates.
 Themes cannot contain modules.
23.Which statement about repeating module fields is FALSE?
 Repeating fields give editors the ability to add or subtract instances of fields.
 The HubL used to implement repeating fields uses a loop.
 Repeating fields and flexible columns are the same thing.
 It is also possible to use repeating field groups.
24.Which of the following statements about a healthy codebase is TRUE?
 Repeating the same code throughout your codebase is usually preferable to abstracting
and reusing code because it’s easier for novice developers to understand.
 Developers using the HubSpot CMS are discouraged from reusing snippets of code
because the cost of the CMS is prorated by file size and we would prefer that your
codebase is extremely large.
 DRY is an acronym that stands for Do Right Yesterday. It means that finishing a
project early is better than taking extra time to make a codebase maintainable.
 Reducing instances of repeated code helps to keep your codebase tidy and bug
free.

8
25. Choose all that apply. Which of the following are always good strategies for building
templates?
 Keeping content editors front of mind at all times and optimizing their editing
experience.
 Building in appropriate guardrails to help content editors quickly build pages
and reduce the likelihood of errors and bugs.
 Looking for ways to keep your codebase DRY and avoid repeated code that is
prone to bugs.
 Creating lots of blank templates that require content editors to build everything from
scratch.
26. True or False? People hate dragging and dropping things so the HubSpot CMS does
not contain this capability
 True
 False
27. What does the hubspot.config.yml file do?
 Configures field names for a theme
 Configures the relationship between local files and HubSpot CMS accounts
including authentication
 Configures account settings like system templates and navigation trees
 Configures the relationship between a HubSpot account and the yaml preprocessor
28.Which of the following is NOT a feature of the HubSpot CMS of special interest to
web developers?
 Preconfigured solutions to common tasks
 Security and updates
 In-app and local dev workflows
 The ability to add PHP anywhere in a template
29.Which of the following statements about drag and drop areas is TRUE?
 The dnd_area tag is all that is needed for basic drag and drop functionality in the
page editor.
 Drag and drop areas allow developers to drag scripts into their pages for rapid
prototyping with handlebars.
 Drag and drop areas must contain at least one rich text area.
 The dnd_area tag is a special HubL tag that editors can copy and paste into the file
manager to edit photos.
30.Which CMS tool are developers most likely to spend the most time with?
 Editor
 File manager
 CRM
 Design manager

9
31. Which of the following statements about HubL and JavaScript is TRUE?
 HubL can be used in both the HTML + HubL and the JS sections of the module editor.
 HubL tags contain a “post_js_rendering” attribute so that you can pass JS data to
HubL in modules.
 Module builders can choose between JavaScript and HubL to add module fields to
their markup.
 JS written in the HTML + HubL section of the module editor will be repeated on
a page for every instance of a module unless it is wrapped in a require_js
statement.
32.Which of the following statements does NOT accurately describe HubL?
 HubL is a templating language for building assets in the HubSpot CMS.
 HubL provides common programming constructs like variables, loops, and
conditionals.
 HubL is not client side code.
 HubL provides state management for single page apps.
33.Which of the following statements about module fields is TRUE?
 Modules can contain logic fields.
 Modules have 7 available fields.
 Math fields allow content editors to use modules for common tasks like long division.
 Field groups can only contain fields of the same category.
34.Which of the following is not included in HubL?
 Loops
 Macros
 Filters
 Classes
35.Which of the following HubL and HubDB behaviors should be avoided if possible?
 Use a filter query to reduce the data returned from a request.
 Use the reject attribute filter to create subsets of table data from an initial request.
 Use multiple requests to the same table to build complex templates.
 Use loops to access data in multi-select columns.
36.Which of the following statements about modules is FALSE?
 Modules can be used to maintain consistency in site functionality.
 Modules can be used to add consistency to website maintenance.
 Modules can be used to create a more consistent user experience for editors.
 None of the above.

10
37.Which type of CMS assets do not require HubL?
 Custom modules
 Drag and drop templates
 Coded email templates
 Coded blog templates
38. Which of the following is not an aspect of dynamic pages?
 Dynamic pages require multiple templates.
 Pages are generated from table rows.
 A published page must be linked to a dynamic page table via page settings.
 Links to dynamic pages should be added to the listing section of a template.
39.Which of the following statements about blog templates is NOT true?
 Listing and post pages can be separate templates.
 Templates are connected to blogs in settings.
 Blog templates must contain an author profile and a full list of available topics.
 The blog content module contains listing and post HubL markup.
40.Which of the following statements about HubL module syntax is NOT TRUE?
 Basic module syntax is a single line statement.
 HubL modules use three curly braces to open and close tags.
 HubL modules can be added with a block syntax.
 HubL modules use parameters for required and optional module settings.
41.Which of the following is NOT a sound strategy for working with HubDB?
 Plan out your data needs with stakeholders before creating tables in HubDB.
 While adding data to tables, create columns as needed and iterate as the project
grows.
 Use multiple tables linked with foreign ids to handle complex, multi-facetedcontent.
 Use select columns to standardize repeated values.
42. Which of the following statements about using HubL in blog listing templates is NOT
true?
 Use a loop to add blog posts to the listing template.
 Author name is the only author data available in the listing conditional of a
template.
 Conditionals can be used to add or subtract content from author and topic views.
 If you’re using one template for both the listing and post views, you’ll need a
conditional to separate the markup for each view.

11
43.Which of the following characters are used to open a HubL statement?
 {-
 {%
 [&
 {#
44. True or false? HubDB is a good place to store customer data such as credit card
numbers.
 True
 False
45.Which of the following statements about blog settings is TRUE?
 Content editors can assign any number of templates to individual blog posts by tag.
 It is not possible to assign separate templates for listing and post views in settings.
 Listing page post summaries can be enabled and disabled in settings.
 All blog settings can be overridden by HubL at the template level.
46.Which of the following is NOT possible with HubL?
 Passing data from HubL to client side code
 Passing data from client side code to HubL
 Looping through data
 Conditionally executing HubL statements
47. Which of the following is NOT an aspect of HubDB?
 HubDB is a semi-relational data store.
 HubDB is a subset of fork of MySQL.
 HubDB uses tables to store data in rows.
 HubDB tables are accessed with a unique ID
48.Which of the following statements about email templates is NOT true?
 CAN SPAM fields are required.
 You can customize the appearance of CAN SPAM content with HTML and CSS.
 Email templates cannot contain custom modules.
 Email testing is accessed through the editor.
49. Which of the following statements about HubL filters is TRUE?
 HubL filters are only used in expressions.
 HubL filters are used for a wide variety of tasks.
 HubL filters cannot be used in loops.
 HubL filters do not accept arguments or parameters.

12
50. Which of the following is NOT a system template?
 Email subscription preferences page
 Search results page
 Blog preferences page
 Error page
or
 Blog listing page template
 404 template
 Password prompt template
 Search results template
51.Which of the following is NOT an important aspect of using HubL?
 Documentation
 Memorizing all tags and parameters
 Community
 Developer info
52.True or false? It is not possible to publish an email without a link to at least one email
subscription template.
 False
 True
53. True or false? Page metadata can be populated in the “Settings” section of the page
editor.
 False
 True
54. Which of the following statements about navigation items is FALSE?
 Navigation items can have extra URL parameters.
 It is possible to create items without links.
 Navigation items are automatically created when editors create a new page and
cannot be created elsewhere.
55.Which statement about the “Prevent editing in content editors” option is TRUE?
 Prevent editing in content editors is not an option in HubSpot CMS templates.
 Prevent editing in content editors is a blog feature that allows developers to lock the
number of tags in a blog.
 Prevent editing in content editors allows content editors to set permissions levels for
specific content so that other editors cannot make edits.

13
 Prevent editing in content editors allows developers to set static values for
components at the template level that content editors cannot modify in the page
editor.
56.Which statement about template types in the HubSpot CMS is TRUE?
 There is only one template type.
 There are a number of different template types which can be created in either
drag and drop or coded formats.
 The editing experience is exactly the same for every template type.
 There are three template types.
57.When creating a drag and drop template, how do you add components?
 Components are added in “Settings.”
 Templates are pre-populated with all the available components.
 Components can be dragged from the “Add” section of the Inspector.
 Components must be coded in Javascript and uploaded via FTP.
58.Which of the following is NOT available in the file manager?
 File URL
 HTML image snippets
 Replace button to swap assets
 Template and content dependencies
59.Which statement about naming components is FALSE?
 Components can be named in the Inspector.
 Component names help content editors understand how to use a template. Component
names can be the same as their default values.
 Component names should be left at default because content editors will always
get all the context they need from the editor.
60.Which of the following is NOT an important reason to familiarize yourself with
available settings?
 Some templates are coded exclusively in settings.
 Some settings determine data available in templates.
 Code can be added globally in settings.
 Web developers should advise content editors on technical aspects.
61. Which statement about adding classes to groups is TRUE?
 You must use a coded template to add classes to groups.
 Classes added to groups of components will be added to all components inside the
group.
 Classes inside of global groups will apply to every instance of that global group in
a site.
 Classes cannot be added to groups.

14
62.Which of the following statements about menus in HubSpot is FALSE?
 Navigation with more than one level is managed in settings.
 Simple menus can be edited at the page level.
 HubDB can be used to build totally custom menus.
 The only way to build a menu is with the menu tool.
63. Which statement about stylesheets is TRUE?
 When a template is created, a new stylesheet with the name of the new template is
automatically created and attached to the template.
 New stylesheets automatically include helpful but optional CSS.
 HubSpot stylesheets are written in Javascript
 Stylesheets can be added to specific areas of templates with the stylesheet module.
64.Which data structure does HubL use for storing data in key and value pairs?
 Lists
 Dictionaries
 Objects
 Binary trees
65.Which of the following CMS tools is used in CAN-SPAM compliance?
 Navigation in settings
 Email settings
 The replace button in file details
 The templates tab in blog settings
66. Which statement about module fields is FALSE?
 It’s a good idea to give fields an intuitive and descriptive name to help content editors
use your modules.
 Fields have HubL variable names that are used to create the markup for modules.
 Fields can be required but there’s no support for custom validation.
 The available options for fields vary depending on the field type.
67.True or false? System templates are not published from templates by content editors.
 True
 False
68. Which of the following sets of data would NOT be a good fit for storing in a single
HubDB table?
 Names, titles, and biographies of employees of an organization
 A dinner menu for a restaurant
 Information about cats available for adoption from an animal shelter

15
 Product inventory, hex values for internal branding guidelines, vendor contact
archive
69. Which of the following statements about the design manager is NOT true?
 The design manager is an IDE.
 The design manager helps developers build and manage assets.
 The design manager is used by content editors to publish pages.
 The design manager can be used to edit CSS files.
70. Which statement about CSS in modules is TRUE?
 CSS rules will have the same effect on the page whether they’re written in the CSS
section or the HTML+ HubL section of the module editor.
 Module CSS is automatically scoped to modules and will not apply to other elements
on a page.
 CSS added to the HTML+ HubL section of the module editor will be repeated on
the page in every instance of a module.
 Modules require custom CSS and cannot be published without it.
71. Which of the following statements about HubL in modules is TRUE?
 Modules must contain custom HubL and cannot be published without it.
 HTML attributes cannot contain HubL code.
 Module fields are added to module markup with HubL.
 The drag and drop editor allows you to write HubL in a custom module without
having to write code.
72.Which of the following statements about blog templates is TRUE?
 Any template can be used for blogs.
 Blog templates cannot contain custom modules.
 To build a blog template, you must write custom HubL.
 Only blog templates can be used for blogs.
73.Which of the following statements about accessing HubDB via Javascript is NOT
true?
 Most GET requests only require a table ID.
 Modifying table data requires authentication.
 Using an API key in client side code is a bad idea.
 As long as your Javascript is written in the CMS, it can be used to modify table
data.
74.Which CMS tool would you use to find the file size of a PNG?
 Email settings
 File manager
 Blog editor
 Website pages settings

16
HubSpot Content
Marketing Certification
Answers
Exam Name: HubSpot Content Marketing Certification Exam
Exam URL: https://academy.hubspot.com/courses/content-marketing
Pages: 18
Questions: 93

17
centric practices.
opportunities.

18
HubSpot Content Marketing Certification Answers
1.The following question pertains to the blog post shown below: The below blog post is
an example of which type of headline format?
 List format
 How-to format
 Secret of format
 Negative angle format
2. Consider the following blog post title: “6 Questions To Ask Before You Plan Your
#GivingTuesday Campaign.” This is an example of which type of headline format?
 List format
 How-to format
3. True or false? You should use a consistent naming system to store and easily identify
hosted files.
 True
 False
4.Which is true about content and its relationship with the Inbound Methodology?
 a. Content is needed to attract people to your site.
 b. Content is needed to attract visitors and convert them into leads.
 c. Content is needed to close leads into customers and turn customers into promoters.
 d. All of the above
5.What are the four stages of the Inbound Methodology?
 Attract, Convert, Close, and Delight
 Awareness, Consideration, Decision, and Delight
 Find, Engage, Convert, and Nurture
 Identify, Connect, Explore, and Advise
6. True or false? Content marketing is a relatively new practice that became popular in
the 1950’s with the boom of advertising firms.
 True
 False

19
7. All of the following are content marketing practices EXCEPT:
 Email copy
 Technical SEO
 Social media posts
 Blogging
8.Which best describes the content marketing and inbound marketing relationship?
 A great content marketer doesn’t need to do inbound marketing.
 Both are valuable and take a lot of time and work. It’s best to focus your time on one
or the other.
 Success relies on both as each serves a different function.
 If you do both then you’ll be competing with yourself.
9.What’s the best way to have your business’ story remembered and shared?
 Explain your history in detail.
 Show the ROI you can bring your customers.
 Create emotional alignment between your business and your prospects and
customers.
 Explain the value of your products and services and how you’re the best at what you
do.
10. Every story has these three storytelling elements. What are they?
 Characters, conflict, and resolution
 Conflict, idea, and resolution
 Characters, conflict, and interest
 Conflict, spark, and conclusion
11.True or false? If prospects can get the answers to their questions and see themselves
as characters in your story, they’ll be more likely to purchase from you.
 True
 False
12. Fill in the blank: The conflict in your content’s story should focus on the
____________.
 prospects’ needs
 prospects’ stage of the buyer’s journey
 prospects’ problems

20
13.Which of the following is NOT a storytelling best practice?
 Create emotional appeal through your content
 Be consistent and authentic
 Use the third-person point of view
 Your story should be clear and concise
14. True or false? The conflict in this blog article is preventing team burnout.
 True
 False
15.Fill in the blank: This blog post is written from a _____________.
 First-person point of view
 Second-person point of view
 Third-person point of view
 None of the above
16. True or false? After you digest material it’s best to try and put ideas together
immediately.
 True, because the material is fresh in your mind.
 True, because the best ideas come in the first 30 seconds of consuming content.
 False, you want to give your mind a break to process the information.
 False, you first need to write concepts down to organize everything.
17.Fill in the blank: __________ is when you think of an idea out of nowhere.
 Spontaneous ideation
 Thought spawning
 The eureka moment
 Aha moment
18.Joan owns a dog walking business and read a blog post that explained search engines
are a great place to generate ideas on what people are searching for. Joan starts off her
research by typing in ‘dog walking tip’ to see what insight she can find. Fill in the blank:
Joan notices that when she types in ‘dog walking tip’ the search engine offers some
helpful suggestions on popular searches, like ‘dog walking tips and tricks.’ This is
known as _________.
 related searches
 autocomplete
 suggestion finder
 Google search queries

21
19. True or false? The goal of a braindump is to have everyone structure ideas they’ve
put together.
 True
 False
20.All of the following are examples of a SMART goal EXCEPT:
 Increase year over year traffic by 30%.
 Significantly reduce the amount of time the team spends on creating content.
 Add five new content formats to the website by end of year.
 All of the above are SMART goals.
21. You just landed your dream job as a content creator at a local startup. It’s your first
week and your boss asks you to perform a content audit to get acquainted with the
company’s collateral as well as organize it. Where might you start looking for content
that already exists?
 Talk with the sales team
 Check with more tenured employees
 Look through the company’s CRM and CMS
22.When it comes to a long-term content strategy, what is an important buyer persona
trait?
 Demographics
 Challenges
 Identifiers
23. Fill in the blank: When identifying buyer’s journey content for a long-term content
strategy, it’s important to focus on content for the ___________ stage(s).
 Awareness
 Consideration
 Decision
24.True or false? A buyer’s journey is ever-evolving. You should make updates as you
learn more about your buyer persona.
 True
 False

22
25. All of the following are attributes of a content creation workflow EXCEPT:
 Identifies outside influencers who will be contributing
 Identifies and organizes who is in charge of specific tasks
 How much money it will cost to complete initiative
 Breaks down all of the work needed to complete a specific initiative
26.How many rounds of edits should content undergo before being finished?
 1
 2-4
 Post your content once it’s finished and edit as you receive feedback.
 As many times as you possibly can
27.Fill in the blank: The above graphic uses a ___________ to help organize hosted files.
 nomenclature system
 linear word formula
 Word association connector
 acronym-based system
28. True or false? Your content creation framework should stay consistent over time.
 True, the best way to remain efficient is to stick with a process.
 True, the investment to update a process can be very expensive and time intensive.
 False, as business goals and content change, so should your process to support
them.
 False, your process should be updated every time a new team member joins.
29.True or false? If you want to produce great content, then you need to hire an in-house
content creator.
 True
 False
30.What can you do to make a headline more compelling?
 Broaden the topic
 Make a promise to the reader
 Over five words
 Use special characters to help it stand out
31.The following question pertains to the blog post shown below: The above blog post is
an example of which type of headline format? (Duplicate Question 2)
 List format
 How-to format

23
32.True or false? Effective writers start by filling in the main points of their content and
save writing the introduction and conclusion for after they’ve written their piece.
 True, it can be overwhelming to write an introduction first without knowing
where the content is headed.
 True, the introduction is always the easiest part to write.
 False, writing an introduction first will help align the rest of the article.
 False, you should write your conclusion before your introduction.
33.True or false? When possible, you should try and use extensive vocabulary in your
writing.
 True, extensive vocabulary makes you appear more credible and confident.
 True, people make purchasing decisions based on if you look smarter than your
competitors.
 False, extensive vocabulary makes you appear less credible and confident.
 False, extensive vocabulary takes up too much space on a page.
34. Fill in the blank: The following sentence is an example of ____________ voice? “The
grocery shopping was done by your father.”
 Active
 Passive
 Reactive
 Subtle
35.How could this sentence be corrected to cut out fluffy words? “I really just want to go
to the store to buy groceries in order to be be prepared for the week.”
 “I really want to go to the store to buy groceries in order to be prepared.”
 “I just want to go to the store to buy groceries in order to be prepared for the week.”
 “I want to go buy groceries at the store to be prepared for the week.”
 “I really want to go to the store to buy groceries in order to be prepared for the week.”
36.True or false? Never use acronyms in your writing.
 True, this helps avoid confusion.
 True, deleting acronyms makes your content more welcoming.
 False, use acronyms sparingly.
 False, your audience will know what the acronyms mean.
37.Which of the following do you need to include in a republished piece of content to
maintain SEO authority and attribute value to the appropriate website or author?
 a. UTM tracking code
 b. Canonical tag
 c. Anchor text
 d. All of the above

24
38. How can a third-party website avoid duplicate content issues with republishing your
content?
 Add a NoIndex tag
 Add a tracking URL
 Update the content to make it different
 Have the third-party publish it at the same time as the original piece
39.How long should you wait before republishing a piece of content to a new website?
 You shouldn’t wait. Republish it immediately.
 One week
 Two weeks
 It depends, wait until you have at least 5 inbound links.
40.You have a top-performing blog post that you want to republish. Which platforms
should you republish it to?
 As many websites as possible; the more sites the more impressions the content will
receive.
 Only websites that you have partnerships with as you won’t have to pay for it.
 Only sites that are relevant to your business and industry.
 You shouldn’t republish content because you’ll have duplicate content issues.
41. You are trying to turn an ebook into a checklist, which method should you keep in
mind when repurposing content?
 BASE
 ARC
 ACE
 DART
42. You can use weekly content activities to grow into which type of long-form content
offer?
 Case study
 Ebook
 Webinar
43. True or false? A benefit of organic content promotion is that it allows you to show
your content to a highly specific audience.
 True
 False
44.When is the most effective time to boost content on social media?
 When it’s performing well
 When it has a link to a website

25
 When it showcases one of your products or services
 You should boost every social media post no matter the context
45. True or false? You should post the same message across all of your social channels.
 True, redundant messages ensure that your audience will see it and you get the highest
reach.
 True, posting the same message will help you save time that you can use on more
important initiatives.
 False, you should customize the message based on the platform.
 False, post the same message to Twitter and Facebook, but update LinkedIn as it’s
more of a B2B social platform.
46.Fill in the blank: ______________ is used to achieve the best possible content
promotion outcome.
 Optimization
 Saturation
 Experimentation
 Consistency
47.True or false? You should initially spend less time promoting your content than you
did creating it, so you can increase your content output.
 True
 False
48.You can measure brand awareness by all of the following, except?
 How many press releases exist on your website.
 Level of engagement on your social channels.
 Inbound links coming to your website.
 How high you rank in search engine results.
49.True or false? It’s best to determine a few key metrics and stick to them.
 True
 False
50. Fill in the blank: All of the following are engagement signals that help you
understand your content’s effectiveness, except for _______________.
 comments on a recent blog post
 likes and shares on a Facebook post
 email send rate
 sharing the thank you page to an offer someone just downloaded

26
51. Your boss asks you to report on how your content campaign has contributed to his
lead generation goals. What metric do you report on to demonstrate its contribution?
 Total leads generated from your campaign
 Increase of brand awareness
 Returning blog subscribers generated from your campaign
 Social engagements
52.Fill in the blank: You had a successful team meeting where you were able to prove
the ROI of your content marketing efforts. However, your boss wants more details on
the content path that helped close leads into customers. You could do this by creating
a(n) ______________.
 attribution report
 referrals report
 sales report
53.One month into a three-month lead generation campaign, it becomes clear your
current plan to reach your goal of ten sales qualified leads (SQLs) goal does not look
feasible. What option will you present during next week’s meeting with your CEO?
 You present an updated campaign content plan to reach your set SMART goals, based
off of the first month’s data.
 You present updated SMART goals better aligned with your projected SQLs for
the campaign’s remaining two months, based off the first month’s data.
 You hold back on reporting the progress on that particular SMART goal for the
campaign, in hopes of things picking up.
 You propose staying the course on the current SMART goals and planned content
marketing activities, noting that one month of data is not enough to justify changing
your SMART goal.
54.Once you’re able to quantify your metrics, what is the next step in developing a
growth mindset?
 Start looking for strengths in your funnel
 Start looking for weaknesses in your funnel
 Select a marketing channel to focus on
 Create a facebook audience
55.What does the center ring of the bullseye framework represent?
 Your top-performing channels
 Your possibility channels
 Your long-shot channels
 The channels you haven’t tested yet

27
56. Fill in the blank: When conducting a test, it should work to uncover
_______________.
 the cost to attain a customer through this channel
 the amount of customers available through this channel
 whether or not you should be acquiring these customers
57.You’re the Marketing Director for a global financial company. The holidays are
approaching and your boss wants to improve the company’s bottom line by 7%. You
host a team meeting where the goal is to identify opportunities to test, then assign tasks
to team members to start implementing right away. Is this approach correct?
 Yes, the entire team is present and participating.
 Yes, but make sure to assign the test to the appropriate team members.
 No, ideation and implementation should be done in separate meetings.
 No, you need approval from your boss before running a series of tests.
58.True or false? If your marketing tests have over a 50% failure rate, then you’ve done
something wrong.
 True, the majority of your tests should be successful.
 True, you should never have over a 50% failure rate with your tests.
 False, the purpose of a test is to prove or disprove your hypothesis.
 False, you need to perform enough tests that more than 50% fail.
59.Fill in the blank: The goal of a marketing test is to _____________.
 continuously optimize your channels
 find a system that works and stick with it
 show your competitors that you know what you’re doing
60.True or false? When instilling a growth mindset within your organization, it’s more
important to receive buy-in from the customer support team than the products and
services team.
 True
 False
61. Fill in the blank: A shortcut to improving your SEO is to ____________.
 continuously optimize your pages based on updated keyword research
 get referenced on sites that already rank well
 add more keywords to a page you want to rank for
 use more images than text

28
62. Fill in the blank: __________ is when you help guide your prospects through
purchasing your products or services.
 Value-add guidance
 Concierge on-boarding
 Success channeling
 Premier showcasing
63.Your boss has tasked you with writing a company story that will help make them
stand out from their competitors. Keeping this in mind, what’s the most effective
question you should start with?
 What are you offering?
 How will this help your audience?
 Why are you doing what you are doing?
64.True or false? You need conflict to tell an impactful story.
 True, conflict helps build developmental and emotional connections.
 True, people care more about the conflict than the resolution.
 False, your story is strong enough to explain the value of your products and services.
 False, conflict only reduces the connection of what you’re trying to communicate.
65.Fill in the blank: When you tell a story and the character is your audience, you
should tell the story with a ___________.
 first-person point of view
 second-person point of view
 third-person point of view
66.True or false? When identifying raw material for generating ideas, it’s best to stick
with a specific area of focus. This way you can become an expert in generating ideas in
this field.
 True
 False
67.You’re a content creator for an automobile dealership. You’re looking for some
inspiration to help generate new content ideas for an upcoming holiday promotion.
What source might you find valuable and be inspired by?
 Motor Trend Magazine
 Wall Street Journal
 TIME Magazine

29
68.How can you uncover your buyer personas’ reading habits?
 a. Include a question on a form
 b. Interview some of your best customers
 c. Make a list of publications you read
 d. A and B
 e. All of the above
69.Which of the following is NOT a category you should organize your content audit by?
 Buyer’s journey stage
 Content length
 Marketing funnel stage
 Content title
70.Fill in the blank: A content compass helps organize monthly initiatives by
____________.
 SMART goals
 sales campaigns
 inbound marketing campaigns
71.Fill in the blank: To keep your content calendar agile, it shouldn’t extend more than
___________.
 two weeks
 one month
 three months
 six months
72.You asked your colleague to provide feedback on a blog post you recently wrote.
When they sent you their feedback, they made edits directly in the doc. Is this a best
practice for a content editing process?
 Yes, because having an editor complete your content ensures it will read well to
others.
 Yes, a content editor’s role is to make updates the way they see fit.
 No, the editor should have tracked changes which would have shown you where
they would apply recommended edits.
 No, they should have set up a meeting to discuss each edit so you could apply them
together.
73. Fill in the blank: When creating a headline for your content, you should come up
with ___________ different headlines.
 1
 5-10
 At least 10
 aMore than 10

30
74. The following question pertains to the blog post shown below: The above blog post is
an example of which type of headline format? (Duplicate Question 1)
 List format
 How-to format
75.When republishing your content, how can you make sure the republished post stands
out in contrast to your original post in search engine result listings?
 Update the headline
 Use a new author
 Add sub-headings to each section
76.True or false? You should only include a call-to-action on a blog post once the offer is
launched.
 True, if you don’t have a relevant call-to-action, then leave blank.
 True, once you publish a blog post, it’s not a best practice to update calls-to-action
over time.
 False, always provide a next step, even if it’s to sign up for email updates.
 False, adding a relevant call-to-action to a blog post will improve your SEO efforts.
77.Fill in the blank: _______________ helps you group an audience together based on
specific criteria from a large list of people.
 Ideal matching
 Segmentation
 Buyer personas
 Demographics
78. True or false? To make sure you’re appropriately communicating the value of your
content, you should define as many benefits as possible when promoting it. The more the
better.
 True
 False
79.You’re analyzing the performance of your social channels and you notice that
Facebook consistently outperforms your Twitter and LinkedIn page. What should you
do next?
 Post the same message on all channels as Facebook since it is working well.
 Analyze Facebook further to see which posts are working for future content
ideas.
 Transition all social ad budget to Facebook in support of boosting each post moving
forward.

31
80.Optimizing your content helps improve __________.
 reach
 engagement
 conversions
81. When examining your attribution report, you notice 85% of your leads that have
closed into customers have downloaded your introductory ebook, but your sales team is
only closing 1% of leads from social sources. How do you support your Sales team to
close more leads from social into customers?
 Ensure all leads from social sources are nurtured with the introductory ebook
before speaking to sales.
 Devote more time to posting blogs on Facebook.
 Direct further resources for paid advertising on Twitter to spread your influence to
additional channels.
 Connect with your sales team to coach them on their disconnect in closing the leads.
82. What results can you yield by establishing reporting expectations prior to campaign
launch?
 The campaign’s written SMART goals will free stakeholders from being directly
involved.
 The campaign’s planned content will insulate your team from developing unexpected
material outside of the written SMART goals.
 The campaign’s written SMART goals better align your work with the
stakeholders’ key metrics.
 The campaign’s planned content better aligns your work with the CEO’s quarterly
expectations.
83. Which departments does growth marketing support?
 a. Marketing
 b. Sales
 c. Customer Service
 d. A and B
 e. All of the above
84.Which best explains the bullseye framework?
 An organized three-step approach to gaining traction
 Identifying a top-performing blog post and reposting every few months
 A system that notifies you when your competitors produce a piece of high-performing
content

32
85.Fill in the blank: The _________ can help you develop a mission statement that
connects with your audience.
 persona creation process
 Golden Circle
 Inbound Methodology
 buyer’s journey
86.Every content brainstorm needs the following EXCEPT:
 A moderator
 A clear agenda
 At least five people
 Visual aids
87.Fill in the blank: A great way to create a comfortable atmosphere for a company
brainstorm is to start off with _________.
 role call
 icebreakers
 team goals
 breaking into groups
88.You’re in a brainstorming session with your co-workers. You come up with five
topics for your ebook, your colleague says that’s all you need. How should you respond?
 “Yes, there’s no reason to keep going if we have enough topics for our ebook.”
 “Yes, we can always identify more later if we need them.”
 “No, we should have at least ten supporting topics for every ebook we want to create.”
 “No, we should make a list of as many supporting topics as we can.”
89.To help increase awareness for an upcoming product launch, your manager increases
paid promotion funds by 300%. Which channels could you disperse these funds to?
 Twitter
 LinkedIn
 Google
 A and B
90.True or false? SnapChat and Pinterest are examples of platforms that a growth
marketer might want to test for their business.
 True
 False

33
91.What does an UTM parameter help you identify?
 Lifecycle stage
 Lead attribution
 Company name
 Content medium
92.Fill in the blank: To effectively tell your business’ story, you need ________________.
 a mission with supporting values
 great products and services
 a testimonial from a happy customer
 an interesting history
93. Fill in the blank: Understanding your ____________ is the first step to instilling a
growth mindset within your organization.
 marketing funnel
 buyer’s journey
 buyer personas
 ad budget

34
HubSpot Digital
Advertising
Certification Answers
Exam Name: HubSpot Digital Advertising Certification
Exam URL: https://academy.hubspot.com/courses/digital-advertising
Pages: 17
Questions: 89

35
centric practices.
opportunities.

36
HubSpot Digital Advertising Certification Answers
1.What is a benefit of using digital advertising in conjunction with organic marketing
efforts? Select all that apply.
 Remarket to existing contacts and website visitors
 Use analytics to better understand your audiences across platforms
 Outperform your organic marketing efforts
 Optimize your ad content to perform its best across channels
2. Which of the following is NOT a stage in the buyer’s journey?
 Decision
 Consideration
 Research
 Awareness
3.What should your awareness stage ads do?
 Address the problem your buyer persona is experiencing
 Question why your buyer persona cannot solve their own problem
 Present your business as the only solution that is right for your audience
 Focus on your competitive position in the marketplace
4.What should your consideration stage ads do?
 Promote generic, unbranded content
 Direct someone to a pricing page
 Include discounts to encourage immediate purchase
 Help your buyer persona solve their problem
5. What should your decision stage ads do?
 Tell your buyer persona why the other products or services available are bad
 Promote lead generation content offers
 Highlight the value of your company’s products or services
 Target only your existing customers
6. Scenario: You work for a company called PetSpot that sells animal supplies. Which of
the following audiences would be the best to target on social media at the awareness
stage of the buyer’s journey?
 People who have previously interacted with one of your digital ads
 A lookalike audience based on your existing customers
 People who have previously visited your website
 An audience based on people who have watched your company’s YouTube videos

37
7.Scenario: You work for a company called PetSpot that sells animal supplies. Which of
the following keywords would be the best to use for paid search at the consideration
stage of the buyer’s journey?
 “Different types of dog food”
 “How to teach a dog to sit”
 “Best animal rescues near me”
 “PetSpot animal supplies”
8. Which of the following is an example of a business’s “reasons to believe?”
 Sustainability
 Ethical sourcing
 Free shipping
 Charitable donation
9.Fill in the blank: A paid media plan is the bridge between your ______ and your
business goal.
 ideas
 historical performance
 target audience
 conversion path
10.Which of the following is NOT one of the three elements of a marketing mix?
 Earned media
 Owned media
 Social media
 Paid media
11.Fill in the blank: You should use a target CPA bidding strategy when you have
_____.
 an efficient CPA
 an inefficient CPA
 a big advertising budget
 a small advertising budget
12.Which of the following is NOT an ad targeting strategy?
 Contextual targeting
 Demographic targeting
 Audience targeting
 Behavioral targeting
13.With demographic targeting, you could reach people who:
 are between the ages of 25-49 located in Austria who speak German

38
 have visited your website before or are subscribed to your blog
 have searched for key terms in German related to marketing software
 have an interest in technology and read an online publication called Martech Today
regularly
14. With behavioral targeting, you could reach people who:?
 are located in the Denver metro area and have a household income between $50,000
and $100,000
 have an interest in video games
 spent at least 5 minutes reading your most recent blog post
 spend a lot of time reading online news publications
15.With contextual targeting, you could reach people who:
 have conducted searches online for keywords related to startups and entrepreneurship
 are interested in startups and read articles on Entreprenuer.com
 recently downloaded your Guide to Entrepreneurship lead generation content offer
 are located in the San Francisco Bay Area
16.What is the difference between pixel-based retargeting and list-based retargeting?
Select all the apply.
 Pixel-based retargeting is for anonymous site visitors, list-based retargeting is for
existing contacts
 Pixel-based retargeting is for existing contacts, list-based retargeting is for anonymous
site visitors
 Pixel-based retargeting relies on tracking pixels, list-based retargeting relies on
forms and a CRM
 Pixel-based retargeting is more effective, list-based retargeting is less effective
17.Scenario: You want to target an audience that has previously viewed your product’s
pricing page on your website. Which targeting strategy should you use?
 Audience targeting
 Retargeting
18.Which of the following is NOT an ad copywriting best practice?
 Focus on value
 Use simple language
 Include conversational CTAs
 Use acronyms
19.Which of the following ad copy examples follows the best practices for simplifying
language?
 “Looking for a new car insurance policy? Talk to a CISR today.”

39
 “Protect you and your loved ones with a car insurance policy made for the whole
family.”
 “You drive your car on a regular basis during the course of the day. Protect yourself
with affordable car insurance.”
 “You never know what things might happen while on the road. Get car insurance that
you can trust.”
20.Fill in the blank: The goal of a concept ad is to increase _____.
 brand awareness
 engagement
 sales
 lead generation
21. Fill in the blank: The goal of a content ad is to increase _____.
 views
 sales
 brand awareness
 lead generation
22. Fill in the blank: The goal of a commerce ad is to increase _____.
 engagement
 sales
 views
 lead generation
23.True or false: The rule of thirds is the process of dividing an image into thirds, using
two horizontal lines and two vertical lines, and positioning the most important elements
inside the squares the lines create.
 True
 False
24.Following the rule of thirds helps you:
 draw attention to the most important elements of your ad creative
 make your ad creative pop by using contrasting colors
 use imagery of people that is representative of your target audience
 turn one concept into three ad creatives
25.What is conversion rate optimization (CRO)?
 A metric used to quantify the number of digital views or engagements of a piece of
content, usually an advertisement, digital post, or a web page
 The process of increasing the percentage of website visitors who take a desired
action
 A reporting strategy that allows marketers and sales teams to see the impact that
marketers made on a purchase or sale

40
 The process by which an anonymous website visitor becomes a known lead
26. What are best practices for optimizing your conversion path? Select all that apply.
 Align your ad creative and copy to your landing page
 Always use a pop-up form to increase conversions
 Collect as much information as possible in your form or checkout process
 Remove the navigation from your landing page
27.A Facebook core audience is based on:
 location, demographics, interests, behavior, and connections
 the number of years a person has been on Facebook
 people who have already expressed an interest in your business
 new people who share the characteristics of your existing audience
28.Which of the following metrics does Facebook use to rate the expected performance
of your ads? Select all that apply.
 Quality
 Engagement
 Conversion
 Relevance
29.What is the benefit of advertising in Instagram Explore?
 It costs less money to advertise in Explore so advertisers can see better performance
 Fewer advertisers run ads in Explore so there is less competition
 People in Explore are in the mindset to discover content from creators they don’t
follow
 More people view content in Explore than they do in their own feed
30.What is the best way to advertise on Instagram?
 Create ad campaigns in the Facebook Ads Manager
 Create ads from your Facebook Page and promote them on both Facebook and
Instagram
 Promote posts and stories directly from your Instagram professional account
 Boost existing posts from your Facebook account
31.What do sponsored messages on Facebook Messenger allow you to do?
 Display messages in the Facebook News Feed to your audience
 Run story ads on Facebook Messenger
 Add a call-to-action in your Facebook ads to start a conversation with your business in
Facebook Messenger
 Advertise to people who have interacted with your business on Facebook
Messenger
32. What is one advantage of advertising on LinkedIn?

41
 Advertising on LinkedIn is often less expensive than advertising on Facebook
 You can target audiences with unique demographics, like job title and industry
 LinkedIn has more ad types than any of the other social media platforms
 You can advertise to a highly engaged audience that interacts with more ads than
organic content
33.What type of company would be most likely to find success advertising on Pinterest?
 An accounting firm
 A fashion brand
 A marketing technology company
 A government agency
34. What is one ad type that is unique to Snapchat?
 Story ads
 Image ads
 Sponsored messages
 AR lenses
35.What is the difference between a brand keyword and a non-brand keyword?
 A brand keyword is more expensive, a non-brand keyword is less expensive
 A brand keyword receives less traffic, a non-brand keyword receives more traffic
 A brand keyword has more variations, a non-brand keyword has fewer variations
 A brand keyword includes a brand’s name, a non-brand keyword does not
include a brand’s name
36.What is one benefit of running search ads for brand keywords?
 They always appear first in the search results, above other ads
 They protect your traffic if a competitor bids on your brand keywords
 They see a higher click-through rate than non-brand keywords
 They are significantly less expensive than search ads for other keywords
37. Fill in the blank: A keyword set to ______ match type will display your ad when the
search term contains any or some combination or variations of the words in your
keyword, in any order.
 phrase
 negative
 exact
 broad
38.If you have a keyword set to broad match, but you want to select specific keywords
that must be included in the search query for your ad to be displayed, what would you
use?
 A negative keyword
 A phrase keyword

42
 A broad match modifier
 A phrase match modifier
39.If you want to exclude your ad from being shown on searches containing a specific
keyword, what would you use?
40.Which of the following represents an exact match keyword?
 “dog treats”
 [dog treats]
 dog treats
 -dog treats
41.Which of the following represents a phrase match keyword?
 +smart tv
 -smart tv
 [smart tv]
 “smart tv”
42.What symbol would you use to add a broad match modifier?
 /
 ^
 + (answer)
 –
43.What symbol would you use to add a negative keyword?
 /
 ^
 +
 – (answer)
44.What elements should be included in your search ad copy? Select all that apply.
 Questions
 Keywords
 A call-to-action
 Analogies
45.Scenario: You work for H.Bloom, a flower delivery company. You are running a paid
search ad for the keyword “flower delivery” that directs to the landing page below. The
goal of this ad is to drive leads. What would you do to potentially improve the ad’s
performance? Select all that apply.

43
 Remove the H.Bloom logo from the landing page
 Add the keyword “flower delivery” to the landing page
 Remove the header navigation from the landing page
 Move the form to the bottom of the landing page
46.What is the benefit of including ad extensions in your search ads?
 Take up more space in the SERPs
 Improve click-through rate
 Provide more value to potential customers
47.What is ad rank?
 A value used to determine your ad position
 The maximum amount of money you’re willing to pay for a desired action on your ad
 A set of related ad groups often used to organize categories of products or services you
offer
 The amount/number of advertising dollars you spend to acquire one new customer
48. Scenario: You work for H.Bloom, a flower delivery company. You are running a
paid search ad for the keyword “flower delivery” that directs to the landing page below.
The goal of this ad is to drive leads. What would you do to potentially improve the ad’s
performance? Select all that apply.
 Remove the H.Bloom logo from the landing page
 Add the keyword “flower delivery” to the landing page
 Remove the header navigation from the landing page
 Move the form to the bottom of the landing page
49.What enables buyers of digital advertising inventory to manage multiple ad
exchanges through one interface?
 Advertising platform
 Demand-side platform
 Keyword manager
 Targeted advertising manager
50. What ad tracking method should you use to retarget people on social media who
have visited your website?
 UTM parameters
 Tracking pixels
 HTTP cookie
51. A/B testing (split testing) is the process of:
 collecting data and user insights on the performance of online advertising campaigns

44
 running marketing experiments to see which version of an ad connects better
with your audience
 quantifying the number of digital views or engagements of a piece of content
 finding and analyzing search terms that people enter into search engines
52.If your business has a short buying cycle, which attribution model should you use?
 First and last
 First-touch
 Linear
 Simple decay
53. If you want to know which marketing effort is attracting people to your brand,
which attribution model should you use?
 Linear
 First-touch
 Last interaction
 Simple decay
54. In what order should the steps to conduct a marketing experiment be completed?
 Make a hypothesis, collect research, choose measurement metrics, create and
execute the experiment, analyze the results
 Choose measurement metrics, collect research, make a hypothesis, create and execute
the experiment, analyze the results
 Analyze the results, make a hypothesis, choose measurement metrics, create and
execute the experiment, collect research
 Collect research, choose measurement metrics, make a hypothesis, analyze the results,
create and execute the experiment
55. Scenario: You want to run an A/B test for an ad campaign. Which of the following
are examples of what you could experiment with?
 Creative
 Audiences
 Landing pages
56. Based on the data below, which is the most effective advertising campaign?
(Duplicate 1)
 Campaign 1 because it drove more leads
 Campaign 1 because it has a lower lifetime value
 Campaign 2 because it has a greater return
 Campaign 2 because it has a higher CPA
57. Based on the data below, which is the most effective advertising campaign?
(Duplicate 2)

45
58.Based on the data below, what is the return on ad spend (ROAS) for the campaign?
(Duplicate 1)
 $2.50
 $5
 $7.50
 $10
59.Based on the data below, what is the return on ad spend (ROAS) for the campaign?
(Duplicate 2)
 $3
 $4
 $5
 $6
60.Which metric best helps you convey the value of your advertising strategy?
 CPC
 Reach
 CPM
 ROAS
61.Fill in the blank: The difference between digital advertising and organic marketing
on social media platforms is that digital advertising is _____ and organic marketing is
_____. Select all that apply.
 paid; not paid
 for ecommerce only; for all businesses
 more targeted; less targeted
 unhelpful; helpful
62.How often should you evaluate your paid media budget?
 Weekly
 Monthly
 Quarterly
 Annually
63.Where should you allocate the majority of your paid media budget?
 New advertising channels that you haven’t advertised on before
 Brand campaigns across advertising channels
 Video production
 Proven efforts that drive your main KPIs

46
64.Which of the following is NOT an automated bidding strategy?
 Maximize conversions
 Maximize views
 Target ROAS
 Target CPA
65. Fill in the blank: Retargeting an example of _____ targeting.
 contextual
 demographic
 audience
 behavioral
66.Which ad creative best practice(s) are displayed in the example below? Select all that
apply.
 Contrasting colors
 Seasonal theme
 The rule of thirds
67.Which ad creative best practice(s) are displayed in the example below? Select all the
apply.
 The rule of thirds
 Contrasting colors
 Seasonal theme
68.Which ad types are available on social media platforms? Select all that apply.
 Lead ads
 Message ads
 Video ads
 Search ads
69.A Facebook custom audience is based on:
 the number of connections a person has on Facebook
 new people who share the characteristics of your existing audience
 people who recently created a Facebook account
70. A Facebook lookalike audience is based on:
 new people who share the characteristics of your existing customers
 the number of years a person has been on Facebook
 people who have viewed your social media posts but not interacted with them

47
71.Where do ads appear on YouTube? Select all that apply.
 In the subscriptions bar
 In the search results
 Before a video
 During a video
72.What can you most easily accomplish by advertising on TikTok?
 Lead generation
 Sales
 Brand awareness
 Conversions
73.Fill in the blank: A keyword set to _____ match type will display your ad if the search
term includes that keyword, or a very close variation.
 broad
 exact
 specific
 negative
term contains the same order of the words, but it can also contain additional words.
 negative
 phrase
 broad
 specific
75.Which of the following represents a broad match keyword?
 wall art
 “wall art”
 wall +art
 -wall art
76.True or false: Quality score is an algorithm that scores each of your search ads on
spelling and grammar.
 True
 False
77.How many ad extensions should you include in your search ads?
 2
 3
 5
 All that are available
 As many as many as make sense for your business

48
78.What enables web publishers and digital out-of-home media owners to manage their
advertising inventory?
 Demand-side platform
 Data management platform
 Advertising platform
 Supply-side platform
79.What’s the difference between first-party cookies and third-party cookies?
 First-party cookies are generated by visiting any website, third-party cookies are
generated by downloadable apps
 First-party cookies are generated when you launch an ad campaign, third-party
cookies are generated when you launch any other marketing campaign
 First-party cookies are generated by your own website, third-party cookies are
generated by websites other than your own
 First-party cookies tell you information about what websites a person visits, third-
party cookies tell you information about what social media platforms a person uses
80.What ad tracking method should you use to identify which marketing campaign
referred traffic to your website?
 HTTP cookie
 Tracking pixels
 Tracking URLs
81.What is an attribution model?
 The rule, or set of rules, that determines how credit for sales and conversions is
assigned to touch points along conversion paths
 A code that gets generated and stored on a website visitor’s computer when they visit
your site
 An online advertising method in which marketers place ads on search engine results
pages (SERPs)
 The use of artificial and machine learning to buy ads in real-time, instead of going
through human negotiations and pre-set prices
or
 A measure of the likelihood that the difference in conversion rates between a given
variation and the baseline is not due to random chance.
 A type of marketing experiment where you split your audience to test a number of
variations of a campaign to determine which performs better.
 A set of statistical rules that helps you define the credit assigned to each
interaction a visitor takes along their buyer’s journey at your organization.
 A type of marketing dashboard that helps you measure how well you’re solving for
your buyer’s as they progress through their buyer’s journey.

49
82.True or false: Digital advertising is a targeted, data-driven advertising strategy for
reaching consumers online at every stage of the buyer’s journey.
 True
 False
83. Scenario: Your business wants to advertise to a local audience. Which targeting
strategy should you use?
 Retargeting
84. True or false: An organic marketing strategy is reliant on your followers, while
social media advertising allows you to target new audiences.
 True
 False
85.Which of the following goals are options available for advertising on Twitter? Select
all that apply.
 Engagement
 Website clicks
 Sales
 App downloads
86.From top to bottom, what should your search account structure hierarchy look like?
 Campaigns, ad groups, keywords
 Ad groups, campaigns, keywords
 Keywords, campaigns, ad groups
 Keywords, ad groups, campaigns
87.Select all that apply. The problem with early online advertising was that ads were:
 Not targeted
 Disruptive
 Hidden
 Inexpensive
88. Scenario: You work for a company called PetSpot that sells animal supplies. The
best audience to target on social media at the decision stage of the buyer’s journey
would be people who:
 have expressed an interest in dogs
 meet the demographic profile of your buyer persona
 have liked your posts on social media
 have added items to their cart, but did not complete their purchase

50
89.Scenario: You want to target an audience that visits popular marketing websites,
such as Marketing Land and Ad Age. Which targeting strategy should you use?
 Pixel-based retargeting
 List-based retargeting

51
HubSpot Digital
Marketing Course
Answers
Exam Name: HubSpot Digital Marketing Course
Exam URL: https://academy.hubspot.com/courses/digital-marketing
Pages: 17
Questions: 93

52
centric practices.
opportunities.

53
HubSpot Digital Marketing Course Answers
1.Fill in the blank: Words like “free” or “percent off” may not trigger spam filters for
your email, but could ___________.
 yield higher unsubscribe rates
 trigger fewer sales
 align with the content for coupons in the email
 appear to be sent by a bot
2.True or false? You should use a consistent naming system to store and easily identify
hosted files.
 True
 False
3.True or false? If you want to produce great content, then you need to hire an in-house
content creator.
 True
 False
4.Fill in the blank: When creating a headline for your content, you should come up with
___________ different headlines.
 1
 5-10
 At least 10
 aMore than 10
5.True or false? Effective writers start by filling in the main points of their content and
save writing the introduction and conclusion for after they’ve written their piece.
 True, it can be overwhelming to write an introduction first without knowing
where the content is headed.
 True, the introduction is always the easiest part to write.
 False, writing an introduction first will help align the rest of the article.
 False, you should write your conclusion before your introduction.
6.True or false? When possible, you should try and use extensive vocabulary in your
writing.
 True, extensive vocabulary makes you appear more credible and confident.
 True, people make purchasing decisions based on if you look smarter than your
competitors.
 False, extensive vocabulary makes you appear less credible and confident.
 False, extensive vocabulary takes up too much space on a page.

54
7.True or false? Never use acronyms in your writing.
 True, this helps avoid confusion.
 True, deleting acronyms makes your content more welcoming.
 False, use acronyms sparingly.
 False, your audience will know what the acronyms mean.
8.Which network has the longest life for a piece of content?
 Facebook
 LinkedIn
 Snapchat
 Pinterest
9.On which social network should you share content most frequently?
 Facebook
 LinkedIn
 Twitter
 Pinterest
10.What does CRM stand for?
 Custom Rendering for Mobile
 Custom Relationship Modules
 Customer Relationship Management
 Customer Rotation Model
11.There are three key components to sending the right email. Two of them are the right
email and the right time. What is the third?
 The right person
 The right segments
 The right email platform
 The right buyer personas
12.What occurs during the attract stage of the inbound methodology?
 You answer questions and provide solutions for the challenges your prospects and
customers face and strategies to accomplish the goals they set.
 You focus on bringing prospects and customers to your social pages or website
through relevant and helpful content.
 You exceed a prospect or customer’s expectations so much that they’ll want to tell
their friends and family about you.
 You collect information about the individual you’re working with.
13.When does the engage stage of the inbound methodology begin?
 The engage stage begins when a purchase occurs.
 The engage stage begins when a customer leaves you.

55
 The engage stage begins when a prospect or customer takes a desired action.
 The engage stage begins when a prospect or customer proposes you give them a
discount.
14.What is the purpose of the delight stage of the inbound methodology?
 To exceed expectations
 To provide an outstanding experience every time a prospect or customer interacts with
your company
 To go the extra step to ensure a prospect or customer accomplishes what they set out
to do
15.Fill in the blanks: Tail winds are to ________ : as headwinds are to _________.
 Forces, friction.
 Friction, force.
 Ships, force.
 Ships, friction.
16.What is the difference between a brand keyword and a non-brand keyword?
 A brand keyword is more expensive, a non-brand keyword is less expensive
 A brand keyword receives less traffic, a non-brand keyword receives more traffic
 A brand keyword has more variations, a non-brand keyword has fewer variations
 A brand keyword includes a brand’s name, a non-brand keyword does not
include a brand’s name
term includes that keyword, or a very close variation.
 broad
 exact
 specific
 negative
18.Which of the following represents an exact match keyword?
 “dog treats”
 [dog treats]
 dog treats
 -dog treats
19.Which of the following represents a phrase match keyword?
 +smart tv
 -smart tv
 [smart tv]
 “smart tv”

56
20.Which of the following represents a broad match keyword?
 wall art
 “wall art”
 wall +art
 -wall art
21.What symbol would you use to add a broad match modifier?
 /
 ^
 + (answer)
 –
22.What symbol would you use to add a negative keyword?
 /
 ^
 +
 – (answer)
23.True or false: Quality score is an algorithm that scores each of your search ads on
spelling and grammar.
 True
 False
24.From top to bottom, what should your search account structure hierarchy look like?
 Campaigns, ad groups, keywords
 Ad groups, campaigns, keywords
 Keywords, campaigns, ad groups
 Keywords, ad groups, campaigns
25.How many ad extensions should you include in your search ads?
 2
 3
 5
 All that are available
 As many as many as make sense for your business
26.The inbound methodology is meant to support which business functions?
 Marketing
 Sales
 Service
 A and B

57
27.Scenario: Kyle is in a new role and looking to upskill, so he goes to Google to do some
research. He finds a search engine listing that piques his interest and clicks it. He’s
taken to a blog post on your site. He reads the post and sees there’s a content offer. He’s
interested, but not sure he’s ready to give his information for it just yet. Below the offer,
he sees a chatbot asking if he needs help so he clicks it to start a conversation. Which
stage of the inbound methodology is Kyle in?
 Awareness
 Attract
 Engage
 Decision
 Delight
28.What does it mean to have an inbound approach to doing business?
 Your business only runs ads that boost top-performing social media posts.
 Your business only focuses on an organic marketing strategy as opposed to
interrupting them with ads.
 Your business focuses on empowering your prospects and customers, rather than
forcing them to engage with you.
 Your business’s word-of-mouth is so strong that you don’t have to do any form of
marketing or advertising.
29.Fill in the blank: When planning the timing of content in a calendar, _______.
 stick to a schedule and hold your team accountable to their deadlines
 create focus by only working on one project at a time
 remain flexible to account for changes
 have your team submit ideas they want to work on
30.What stage of the buyer’s journey is your audience in if they’re choosing a free trial
or consultation?
 Awareness
 Engage
 Decision
 Delight
31.True or false? Relevancy directly impacts ranking strength.
 True
 False
32.Fill in the blank: Once a search engine bot discovers your web page, it _______.
 checks to see if the content is unique from its database of content
 checks to see if it can read all forms of media included within the page
 decides how relevant it is to certain search queries by indexing it based on signals
like keywords used within it
 adds a cookie to it to come back later if it intends to rank it in the top 100

58
33.Fill in the blank: Measuring your website’s authority comes down to assessing the
volume and quality of the ____________.
 title tags that are optimized for SEO
 pages your website ranks for on the first page of search engines
 backlinks you have to your website
 content that exists on your website
34. Scenario: Your business is going through a website redesign. The goal of the redesign
is to update the look and feel of the website to better represent the brand. Your manager
recommends a custom font to help make the content stand out. How should you
respond?
 “That sounds great. Do we have a size and preferred color for this custom font?”
 “To save budget on a custom font, we should consider purchasing another brand’s
custom font and making updates to it.”
 “We should consider using a Google font because they’re accessible to all web
browsers.”
35. True or false? To help improve SEO, your URL should match the title of your blog
post, word for word.
 True
 False
36.Fill in the blank: The ideal blog post title is _____ characters.
 15
 60
 75
 90
37. Which of the following is an example of a video in the engage stage?
 A promotional video featured on a landing page
 A social video that shows off your brand’s personality
 A testimonial of one of your customers with relatable stories
 A funny video of a cat sitting on a window sill
38.Fill in the blank: Videos related to __________ moments address company
milestones, new product or service features, or other company-related updates.
 brand
 business
 entertainment
 sales
39.True or false? Watching three seconds of a YouTube video is considered a view.
 True

59
 False
40.Your manager asks your thoughts on how to increase visibility on the business’s
YouTube channel. Which response best aligns with how YouTube’s algorithm works?
 “YouTube as a channel is not worth the investment. There are far more valuable
channels with SEO benefits that the business should focus on.”
 “While views are important, YouTube rewards videos with the most clicks. The more
people that start watching a video, the more YouTube will feature your video.”
 “YouTube wants viewers to watch videos all the way through. We should focus
on creating more engaging video content.”
41. All of the following are key places your videos can appear on YouTube EXCEPT:
 In search results
 On the homepage
 On a sponsored page
 In the trending system
 In subscriptions
42.Your manager tasks you with getting more of your web pages displayed in the
featured snippet on a search engine results page. The best way to increase the number of
your web pages that appear in featured snippets is by _______?
 answering a question in the form of a detailed list
 asking questions in your H4 headers
 embedding social media posts throughout your content
 creating a title tag with your primary keyword featured near the beginning of it
43.Which of these KPIs demonstrate social media ROI? Choose all that apply.
 Direct sales revenue from social media, such as orders that come in from a
coupon or links into your website that lead to purchase.
 Lead conversions from social media campaigns. This may vary from company to
company but could include email signups, downloads of materials like an ebook,
or activations of trial software.
 Customer ratings and reviews demonstrate strong engagement and opinion. They are
also one of the biggest indicators to other people that a product or a service is worth
buying.
 Customer satisfaction – it’s often tracked with a net promoter score (often called
NPS), this gives you a sense of whether or not your social customer service efforts are
working.
44. Which of the following places on Instagram can you use a link to click through to
your website? Choose all that apply.
 Stories
 Bio
 Post copy
 Advertisement

60
45. In order to include a link in a Story, Instagram requires business accounts to have
____ followers.
 500
 1,000
 5,000
 10,000
46.True or false? When getting started with a business Instagram account, consider
purchasing at least 1,000 followers to make your brand look more credible and acquire
followers at a faster rate.
 True
 False
47.True or false? Adding a string of meaningless numbers to your Instagram username
could appear spammy.
 True
 False
48. Scenario: Tom is an avid Facebook user. Tom’s friend, Jane, posts a video from a
travel-focused company called Get Out, Stay Out, about a new, local hiking trail. In the
comments, Jane shares her thoughts and opinions about the trail. The following day,
Tom’s sister sends him the same video link through Facebook Messenger. The Facebook
algorithm sees all these interactions. Keeping this in mind, it’s likely Facebook will
_______.
 Send Tom a Facebook message with a detailed map of the trail
 Send Tom an email with a detailed map of the trail
 Feature a detailed map of the trail as an advertisement to Tom
 Feature the post at the top of Tom’s news feed
49.True or false? You shouldn’t join a competitor’s Facebook Group. Doing so would
only help increase their visibility, making it harder for you to create and grow a
Facebook Group for your business.
 True
 False
50.True or false? You can have more than one key result per objective.
 True
 False
51.Scenario: An exact-match keyword for one of your ads is “blue women’s t-shirts.”
Which of the following search queries would generate this ad? Choose all that apply.
 Blue women’s t-shirts
 Blue women’s t-shirt

61
 Blue t-shirts
 Women’s t-shirts
 Women’s t-shirt
52.Scenario: A phrase-match keyword for one of your ads is “traveling in Boston.”
Which of the following search queries would generate this ad? Choose all that apply.
 Traveling in Boston
 Traveling in Boston during the winter
 Travel in Boston during the winter
 Where to travel in Boston
 What’s it like to travel in Boston
53. True or false? To deliver an ad only to people searching for dress shoes for men, you
could modify your broad match keyword to “+men’s dress shoes.”
 True
 False
54.True or false? If you’re just starting out with paid ads and don’t know exactly how
your persona will be searching, move from a narrower search to a broad match.
 True
 False
55.What are the two key actions to look at when optimizing each part of your email?
 The segment and the open
 The open and the click
 The contacts and the goal
 The subject line and the preview text
56.Fill in the blank: The ideal length of an email subject line is _____ characters.
 41–50
 55–75
 10–20
 75–100
57.To provide a personalized experience to your email reader, which of the following
best practices should you employ? Select all that apply.
 Add the contact’s first name
 Mention their interests
 Mention the exact pages they’ve visited on your site
 Mention an action the contact has taken with their company
58.Which of the following is NOT an example of owned media?
 Your website

62
 Social media profile
 Sponsored content
 Blog Content
59.Which of the following is NOT an example of paid media?
 Guest blog posts
 Boosted Facebook posts
 Google Ads
 Sponsored content
60.True or false: You should include either budget information or a time estimate in
your content creation plan.
 True
 False
61.True or false? Your content creation framework should stay consistent over time.
 True, the best way to remain efficient is to stick with a process.
 True, the investment to update a process can be very expensive and time intensive.
 False, as business goals and content change, so should your process to support
them.
 False, your process should be updated every time a new team member joins.
62.What can you do to make a headline more compelling?
 Broaden the topic
 Make a promise to the reader
 Over five words
 Use special characters to help it stand out
63. When is the most effective time to boost content on social media?
 When it’s performing well
 When it has a link to a website
 When it showcases one of your products or services
 You should boost every social media post no matter the context
64.True or false? As buying behavior changes, the inbound philosophy will also evolve.
 True
 False
65.What is one benefit of running search ads for brand keywords?
 They always appear first in the search results, above other ads
 They protect your traffic if a competitor bids on your brand keywords
 They see a higher click-through rate than non-brand keywords
 They are significantly less expensive than search ads for other keywords

63
term contains the same order of the words, but it can also contain additional words.
 negative
 phrase
 broad
 specific
67. Fill in the blank: A keyword set to ______ match type will display your ad when the
search term contains any or some combination or variations of the words in your
keyword, in any order.
 phrase
 negative
 exact
 broad
68.If you have a keyword set to broad match, but you want to select specific keywords
that must be included in the search query for your ad to be displayed, what would you
use?
69.What is the benefit of including ad extensions in your search ads?
 Take up more space in the SERPs
 Improve click-through rate
 Provide more value to potential customers
70.True or false? A content offer is something you create and publish in exchange for
personal information, like an email address and a name.
 True
 False
71.All of the following impact a website’s ability to rank on a search engine results page
EXCEPT:
 URL
 Page title
 Meta description
 Header tags
 Site architecture
72.True or false? Website performance does not impact visibility on Facebook.

HubSpot 22 Certifications Answers Free Download

HubSpot 22 Certifications Answers Free Download

Recommended

Recommended

More Related Content

Similar to HubSpot 22 Certifications Answers Free Download

Similar to HubSpot 22 Certifications Answers Free Download (20)

Recently uploaded

Recently uploaded (20)

HubSpot 22 Certifications Answers Free Download