1. Entrepreneurship & Investment Center
Business planâ¨
presentation structure (guidelines)
April 2015
Almaty
prepared by: Ruslan Yegembayev, â¨
KBS ECC Entrepreneur-in-Residenceâ¨
Founder & CEO, mobiliuz.com
2. some prerequisites
⢠this is NOT requirement, but recommendation
⢠the slides order may different
⢠the design and style might be different
⢠you add other slides you think are important
⢠you build your presentation the way you feel is the bestâ¨
⢠remember: one slide - one key message
⢠you have 10 slides - 10 bullets to hit 10 targets (10 ideas)â¨
⢠be concise
⢠be clear
⢠bring emotion - tell the story
⢠but no circus
3. general structure
1. Product
2. market
3. competition
4. business model
5. if technology involved: brief and simple explanations
6. clients / target markets
7. marketing and sales channels
8. budget
9. investments
10.team (especially for those who treat their academic project as real business)
4. Product
1. what is the problem do you solve
2. what is the solution to the problem?
5. Market
1. market size
2. market growth
3. regional? global?
4. what is the niche?
5. historical data
6. market trends
0
50
100
150
200
April May June July
7%
8%
10%
11%
29%
35%
6. Competition
1. major competitors
2. compare yourselves with your competitors
3. make sure you show your strong and weak points
ask EIC team how to
identify your real
competitors
competitor 1 competitor 2 your business
parameter 1 100 40 85
parameter 2 10000 25000 20000
parameter 3 â â
parameter 4 â â
7. Business model
1. draw simple schema of your business
2. what you give to your counterparts and what you get from them
3. how money is going
4. which way do you earn money (subscription, one time sales, etc.)
facebook
user advertiser
ad space
ad payments
user generated contentâ¨
+ advertising
USD X per 1000 clicksâ¨
targeting byâ¨
socio-demography
region
browser
10. Marketing & sales channels
1. deďŹne the way you reach your clients
1. online (SEO, SMM, advertising)
2. ofďŹine (events, promotional campaigns, etc.)
3. why these channels are the best
2. deďŹne the way you will sell them
1. online sales
2. resellers, partners, dealers
3. direct sales
4. anything else
5. why these channels are the bestâ¨
3. marketing and sales budget
11. Budget
1. Key sales elements
1. number of clients / units sold, etc.
2. average revenue per user (ARPU), unit sales price, etc.
2. Key sales ďŹguresâ¨
3. Key OpEX ďŹgures (better cash related)
1. COGS
2. sales & marketing costs
3. team costs
4. admin and other costsâ¨
4. Key CapEx ďŹgures
1. CapEx items
2. CapEx budgetâ¨
5. You may also want to show:
1. when break even and cash ďŹow positive
2. key investment metrics
ask EIC team how to
build solid CF budget
and improve
economics of your
projects
12. Investments
1. What investment do you see (equity, loan, mezzanine)
2. How much money does your project need
3. Where this money will go to
4. Show investment tranches
5. How investors returns his money (exit, dividends, other)
6. Payback: when investor gets his money back
7. How much equity investor will get (if any)
13. what is Entrepreneurship & Investment Centre
1. EIC is created to help those who want to create own business
2. What you can expect from EIC
1. Mentors and advisors
2. Investors
3. Acceleration of the project (start up your project 3x faster)
4. Business development support
5. Access to the content and knowledge
6. Wide international networkâ¨
3. What EIC expects from you
1. commitment to push your project
2. never give upâ¨
14. Questions?â¨
â¨
We are here to support you
59 Tole bi street, Almaty, Kazakhstanâ¨
www.kbtu-bs.kz
Stephen Lin
Directorâ¨
Entrepreneurship & Investment Centreâ¨
â¨
s.lin@kbtu.kz
+7 777 028 2057