De grote aandacht voor het ontwikkelen van ondernemerszin draait om de noodzaak tot waardecreatie in een wereld die snel veranderd. Het is niet meer genoeg om een goede prijs/kwaliteitverhouding te hebben, flexibel en innovatief te zijn, waardecreeren is het nieuwe belang van ondernemingen. De prijswinnende benadering van VentureLab voor groeiondernemers draagt bij aan de ontwikkeling van bedrijven die echt waarde creëren. Aan de basis staat het bij NIKOS ontwikkelde 4S model.

1. Innoveren en Ondernemen:
Kennis en Kennissen
• Prof. Dr. Aard J. Groen
• Dean of entrepreneurship, University of Groningen Center of Entrepreneurship
• Professor of Entrepreneurship & Valorisation @ University of Groningen and
• Professor of Innovative Entrepreneurship @ University of Twente
• UGCE: University of Groningen Centre of Entrepreneurship
Venturelab Northern Netherlands www.rug.nl/ugce
• NIKOS, Nederlands Instituut voor Kennisintensief Ondernemerschap,
Universiteit Twente www.utwente.nl/nikos
| 1

2. NIKOS in UT Technology Business School:
Engaged scholarship combining excellent research,
teaching and business development
Research
SRO Innovation Entrepreneurship in IGS
•Entrepreneurship in Networks/ent.heuristics
•Entrepreneurial University-Industry Interaction
•Technology business development
•Organizing for Innovation
SRO Logistics & information in CTIT
-
SRO Engineering and product design -
-
Business Development
•TOP (25 years, n=450 entrepreneurs)
•KEB (7 years, >300 firms supported)
•Venture Lab Twente (may 2009-
•Competencies for Innovation
•Mephi (Moscow University)
•Global starts
•International business development
Teaching
•Minor Entrepreneurship, international management
•Technology Venturing and Innovation at Venture Lab
Twente
•Msc Business administration:
- Innovation & Entrepreneurship
- International Management
•Master Innovation & Entrepreneurship ECIU with Aalborg
University; TU Berlin
Training & consultancy
•Market orientation HTSF
•KVGO/VNO-NCW
•Manufacturing Industry Networks
•Rabo
•International consultancy
Excellent
Research
Problem
solving
Training
and
Consultancy
Business
Development
Support
Teaching
Innovation &
Entrepreneurial
Competencies
Innovation &
Entrepreneurship
in
networks

3. | centre for
entrepreneurship Date 05.09.2014 3
Goals UGCE: Making UoG more
entrepreneurial
Vision on Entrepreneurial University:
›Engaged scholarship
›Combining research, teaching & societal
orientation
›Building on entrepreneurial values:
- Innovative
- Creative
- Risk taking propensity
- Network orientation
›Creating Value on basis of excellent
research and using or attracting
entrepreneurial talent in a
supportive eco-system

4. centre for Date 20-03.2014 |
entrepreneurship 4
UUGGCCEE
PPAARRTTNNEERRSS

5. Voorbeeld van ontwikkelmogelijkheden:
Biobased economy in Noord-Oost
Nederland (rapport Berger)
Agro Chemie & materialen Logistiek Energie
+ + +
ECONOMISCHE KANSEN,
NIEUWE VERBINDINGEN
Goede kennisinfrastructuur
Programmadirectie BioBased Economy 5

6. Adapted from Bolwijn & Kumpe
Strategische noodzaak:entrepreneurship
Van cost cutting naar waarde
creatie
A.J. Groen,| 12-03-2014 centre for
Value creation Entrepreneurialism
| 7
2010’s

7. centre for Date 30.01.2014 |
entrepreneurship 8
Knowledge development and
valorization

8. centre for Date 30.01.2014 |
entrepreneurship 9
What’s wrong with
innovation linkages?
Based on the materials of the round table
organized by the iR&D club. 25/09/13
9

9. A.J. Groen,| 12-03-2014 centre for
entrepreneurship Entrepreneurship support for entrepreneurs
working in their company in stead of on their
company

10. A.J. Groen,| 12-03-2014 centre for
entrepreneurship
Innovation & Entrepreneurship
Examples of current projects
› Competencies for Innovation: (Pieken in de Delta) to develop
instruments for improvement of innovation competencies of
manufacturing industry
› VentureLab Twente: (Region, Province, EFRO, UT, Saxion)
developing instruments to stimulate High tech High growth
companies
› VentureLab North: Starts in November with first group to
enter in Groningen, training and networking aims at integrating
an accelerator program for Northern Netherlands
› Kansrijk Eigen Baas: stimulating entrepreneurship MBO/HBO
level (incl. unemployed)
› PC3-product co-creation center: supporting technology
systems/product design-> business development methods in
university-sme context in economically deprived regions.
11

11. VentureLab International:
How to grow your business ?
This project is made possible by contributions of the European Union and the Province of Overijssel
& province of Gelderland | 12

12. VentureLab International
... initiative and objectives
Companies fail to grow and to create economic value
University Twente: > 800 start-ups in 25 yrs
… but they remain small (< 10 fte)
VentureLab Program designed to support growth
VentureLab Twente (2009-2012)
… > 200 participants - excellent results
VentureLab International (2012+)
Ambition: Worldwide recognized business support
program for growth companies
VentureLab Groningen (2014 +)
Need for
program
| 13

13. Entrepreneurial needs (4S model NIKOS)
Scope:
from idea
to
Strategy
Entrepreneur
and
Enterprise
Social
Network-
Contacts
Skills:
Patterns of
Organi-sation
• Ideas
• Assessing the opportunity
• Strategic processes
• Business plan
Scale:
Economy
Financial
means
• Culture, values, norms
• Facilities
• Personelarrangements
& Systems
• Knowledge
Contacts with:
• Clients
• Suppliers
• Experts
• Colleagues
• Support agents
• Own capital
• Bridging development
period
• Financing investments
- Venture Capital
- Loans
VLI CONCEPT
| 14

14. But companies often underperform
Scope:
from idea
to
Strategy
Not market
oriented
Social
Network-
Contacts
Skills:
Patterns of
Organi-sation
Scale:
Economy
Financial
means
• Mono-disciplinary
Teams (tech)
• No management
Skills
•
• Strategic drift
• Technology/market
• Small ambition
•
• “Death valley”
• Long time to market
• High cost - high risk
• Unsufficient funding
•
• Academic
networks
• Small markets
• No networks
•
VLI CONCEPT
| 15

15. VLT instruments for success
Scope:
from idea
to
Strategy
Coaching,
Entrepreneur,
Training,
Team team building
and
& Enterprise
Courses
Social
Network-
Contacts
Skills:
Patterns of
Organisation
Scale:
Economy
Financial
means
• Culture, values, norms
• Facilities
• Personelarrangements
& Systems
• Knowledge
• Ideas
• Assessing the opportunity
• Strategic processes
• Business plan
Contacts with:
• Clients
• Suppliers
• Experts
• Colleagues
• Support agents
• Own capital
• Bridging development
period
• Financing investments
- Venture Capital
- Loans
Knowledge
Office space
Organisational
support
Strategic Coach
Access to:
Soft loans
Participation
Venture capital
Introductions
Brokerage
VLI CONCEPT
| 16

16. Characteristics of Modules for
VentureLab International Ventures
Scope:
from idea
to
Strategy
Areas of business
Health
Energy
Safety
Water
Entrepreneurial
Entrepreneur
and and
market
orientation
Manufacturing (IPC)
Regional business
Enterprise
networks
Social
Network-
Contacts
Skills:
Patterns of
Organisation
CEO
Module Strategy
Entrepreneurial process
Business models
Strategic purpose
Competitive advantage
Scale:
Economy:
Financial
means
COO / CTO
Module Organizing
Production
HSE/Q-systems
Module Technology
IP management
Technology dynamics in Nano
ICT/biomedical/energy…
Technology intelligence
Product design
• Culture, values, norms
• Facilities
• Personelarrangements
& Systems
• Knowledge
• Ideas
• Assessing the opportunity
• Strategic processes
• Business plan
Contacts with:
• Clients
• Suppliers
• Experts
• Colleagues
• support agents
• Own capital
• Bridging development
period
• Financing investments
- Venture Capital
- Loans
COO / CTO
Balanced teams
operations organized,
Q-systems in place &
product offering
CEO
Clear Growth ambition
Strategic focus
• developed T-M-O
• strategic process/network
• path of value creation/exit
CFO
Managing cash flow rounds
of investment
FFF
Venture capital
(Formal-informal investors)
CMO
Strong connections with
market (suppliers-clients)
Managing strong & weak ties
(in business & academic
world)
CMO
Module marketing
Introduction to marketing
Segmenting, targeting, positioning
The practice of marketing
Market analysis
E-commerce;
CFO
Module finance
Financial framework
Valuation & control business model
Financing the venture
Fiscal legislation
Financing growth
Module Investor readiness
| 17

17. Characteristics of VentureLab International
Scope: from
idea to
Strategy
Entrepreneurial
Entrepreneur
and and
market
orientation
Enterprise
Social
Network-
Contacts
Skills:
Patterns of
Organisation
Scale:
Economy:
Financial
means
• Culture, values, norms
• Facilities
• Personelarrangements
& Systems
• Knowledge
• Ideas
• Assessing the opportunity
• Strategic processes
• Business plan
Contacts with:
• Clients
• Suppliers
• Experts
• Colleagues
• support agents
• Own capital
• Bridging development
period
• Financing investments
- Venture Capital
- Loans
COO / CTO
Balanced teams
operations organized,
Q-systems in place &
product offering
CEO
Clear Growth ambition
Strategic focus
developed T-M-O
• strategic process/network
• path of value creation/exit
CFO
Managing cash flow rounds
of investment
FFF
Venture capital
(Formal-informal investors)
CMO
Strong connections with
market (suppliers-clients)
Managing strong & weak ties
(in business & academic
world)
Ventures
| 18

18. Different technologies
• Synthetic seeds
• Solar energy
• Insulation/Cooling
• Simultaneous multi-language
translations
• Aviation and Bio fuel
• 3-D printing
• E-commerce (internet
platforms)
• Remote
sensoring/measurement
• Energy information
systems
• Identity management
• Smart materials
• Laser technology
• Rontgen diffraction
• Water treatment
• Battery technology
• Meat recovery
• Tracking & Tracing
• Climate systems
• Drug delivery system
• Social media
• Machine maintenance
• High Tech detectors
• Video mapping
| 19

19. Two recent prizes won by Venturelab
International
• During its annual conference in
Coimbra, Portugal, the
Technopolicy Network has
ranked incubators from more
than 20 countries in three
categories: growth, self-sustainability,
return on public
investment. The overall winner
achieves the best overall score.
The Technopolicy Network is a
network of knowledge regions
which exchanges best practices
in regional innovation policies
with a focus on science-based
entrepreneurship.
• Growth: Venturelab International

20. www.venturelabnorth.nl

21. Ontwikkeling Venturelab Noord-
Nederland ( venturelabnorth.com )
• Student Venturelab
- Venturelab weekend
- Flex ruimte in Cube 050 & Launchcafe
- samenwerking met HBO-N-Nl
• Venturelab Noord-Nederland
- Basisvoorziening met specialisaties:
- Energy Venturelab (+ Energyvalley & EAE
& Entrance)
- Medical Venturelab (SBGG/UMCG/R&D
hotel UMCG campus)

22. Ontwikkeling Venturelab Noord-
Nederland ( venturelabnorth.com )
• Venturelab Noord-Nederland; UGCE&
SBGG & RuG-R&V en vele anderen:
- Basisvoorziening met specialisaties:
- Energy Venturelab met Energy valley &
Energy Academy Europe & Entrance
- Medical Venturelab met SBGG/UMCG /
R&D hotel UMCG campus)
- ICT Venturelab met Launchcafe & Internet
Valley
- Service Venturelab met Talencentrum e.a.
• Monitoring op basis van VLT+GEC

23. VRAGEN?