Bluetooth LE beacons will do more than transform retail. They'll change the way we think about designing experiences and how we provide value to our customers and communities. This overview of beacons was first presented at the Dsrupted Conference September 17, 2014. http://www.dsrupted.com/about/agenda/

1. Beacon
Connected
! Dsrupted
September 2014

2. Hype
Vocabulary
Future Form
Beacons aren’t such a big deal. What they represent IS.
Common myths. iBeacon/BLE. Layers of interaction.
The end of the app. Digital signage. Wearables. Hybrids.

3. B e aconB reathless

4. Doesn’t This Make You Breathless?

5. From Barely Mentioned

6. To Breathless Hype

8. In what will be the largest implementation of iBeacon™ technology at
retail stores to date with more than 4,000 devices, shopBeacons, an
enhanced mobile location-based technology built upon Apple’s iBeacon
Bluetooth Low Energy (BLE) protocol, will be placed within various
departments at Macy’s locations, allowing for users of the shopkick app
to get more personalized department-level deals, discounts,
recommendations and rewards.

10. Which begs the question:
Who’s your agent?
!

11. That’s Some Press Agent

15. A Big Deal?

16. Do You See The Digital Signage?

17. Do You See The
Second Screen?

18. World
Channel

19. B e acon B asics

20. Vocabulary
Sorting out some misconceptions
3 words that really matter
Words you’ll soon hear

21. iBeacon
BLE
Beacons

23. Key Word #1
Smart

24. Key Word #1
Smart

25. Key Word #2
Passive
!
The user doesn’t need to do anything.
Unlike QR codes or NFC, beacons work
without any action needed by the
consumer.

26. iBeacon
When you approach the car, your app wakes up,
even if it’s closed. You can send a push message to
the user to alert them that you have something
relevant to say based on precisely where they’re
located.

27. Request quote
Watch a cool video!
Welcome to the store!
iBeacon

28. Key Word #3
Proximity
There’s a profound difference between
proximity and location. Location is
where you are on a map, proximity is
what you’re close to - whether a
person, place or thing.

29. Bonus Key Word Results
19x Increase in Engagement
with Products
16.5 Increase in App Usage
In-Store
6.4 Increase In Likelihood
Customer Will Keep Your App

30. Future Vocabulary

31. Mapping

32. Power

33. Bacon

34. Hybrid

35. Wifi
Huh? Seriously?

36. Wifi

37. This:

38. Future Tense

39. Design

40. Privacy

41. Security

42. Future Perfect

43. New Media

44. New Media

45. New Media

46. New Media

47. B e acon N atural

48. B e acon H ungry

49. B e acon M obile

50. B e acon V isible

51. B e aconE motional

52. 3 Take-Aways
If you think a lot about screens

53. You Can BE
The Second Screen
Staff. Continuity. “Flick”.

54. Beacons Can Be Objects.
Product can trigger screens.

55. Beacons Can Be Social.
What happens to a screen when
it has an audience of more than one?

56. BeTheBeacon

57. Thank You
doug@dot-3.net
@dusanwriter
@dot3digital