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1. © 2017 | STREET TOOLZ l LAGOS
Visual
Storytelling
StorytellingPresented by Oluwaseun Duncan

2. © 2017 | STREET TOOLZ l LAGOS
This document is strictly for client consumption only. No part of this proposal submitted may be used by any third
party or the client outside the client organization without prior written approval from Street Toolz.
Copyright

3. © 2017 | STREET TOOLZ l LAGOS
Welcome
When you want to motivate, persuade, or be
remembered, start with a story of human struggle
and eventual triumph. It will capture people’s
hearts – by first attracting their brains.
Paul J. Zak 2014
https://hbr.org/2014/10/why-your-brain-loves-good-storytelling
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4. © 2017 | STREET TOOLZ l LAGOS 4

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6. © 2017 | STREET TOOLZ l LAGOS
Basic elements of a story
• plot
• setting
• characters
• conflict
• climax
• resolution.
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7. © 2017 | STREET TOOLZ l LAGOS
Make a Story with
Three Images
Three Images
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Storytelling through design elements
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Symbolism
Iconography and
logos
Colors and mood
Composition
Style
Typography

9. © 2017 | STREET TOOLZ l LAGOS
Storytelling through design elements
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10. © 2017 | STREET TOOLZ l LAGOS
Storytelling
through
design elements
design elements
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11. © 2017 | STREET TOOLZ l LAGOS
Have a message
Put it all together
Research the audience and the client
Use personas/Profiles
Come up with story concepts
The above is a developed creative brief
The above is a developed creative brief
The above is a developed creative brief
The above is a developed creative brief
The above is a developed creative brief
The above is a developed creative brief
The above is a developed creative brief 11

12. © 2017 | STREET TOOLZ l LAGOS
Now Visually
Tell a brand
story
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13. © 2017 | STREET TOOLZ l LAGOS
Daal !ụ
Ese Pupo!!
Sai Godiya!!!