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Introducing Drift Email: How We're Reinventing Marketing & Sales Email



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Over the past year, we’ve been focused on helping businesses connect with today’s buyers through real-time conversation.

Of course, conversations don’t only start and stop on your website. Often they start with an email...

But email is broken.

At HYPERGROWTH last week our CEO David Cancel gave these three reasons why email is broken:

Reason #1: Email isn’t real-time.
Reason #2: Email gets abused.
Reason #3: Email isn’t smart.

And then he announced that Drift planned to reinvent email.

During the cocktail hour that followed DC’s mic drop, I had friends, attendees and customers walk up to me and ask “What does that mean? What are you doing with email?”

Well today, we’re pumped to announce part one of reinventing email.

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Introducing Drift Email: How We're Reinventing Marketing & Sales Email

  1. 1. Introducing DRIFT EMAIL
  2. 2. Today’s marketing and sales tools were built for a world that no longer exists.
  3. 3. When it comes to marketing & sales email, there are 3 main problems:
  4. 4. 1. Email isn’t real-time.
  5. 5. 2. Email gets abused.
  6. 6. Marketing Sales Product 3. Email isn’t smart. “not impressed” face
  7. 7. That’s why you’ve seen so many headlines like these:
  8. 8. And that’s why we’re reinventing email at Drift.
  9. 9. When you send email with Drift, you’re giving leads a real-time line to your business.
  10. 10. That’s because the links people click in your emails can trigger personalized messages.
  11. 11. And if you’re not available, don’t worry — an intelligent chatbot has got your back.
  12. 12. Finally: email that’s real-time, smart, and that you won’t abuse — since you’ll be able to achieve better results with fewer sends.
  13. 13. Ready to experience the future of email? Download the new Drift Chrome extension to get started.
  14. 14. See why thousands of businesses are using Drift to generate leads and close deals faster.