Here's a behind the scenes look at how Drift can help your marketing team generate more leads by focusing on conversations instead of form submissions. Learn more at drift.com/#deck -- Marketing shouldn't be about optimizing marketing metrics. It should be about maximizing sales results. So it's time for marketing to get back to opening the door and helping the sales team sell, and that all starts by having conversations with people. But shifting your marketing strategy to focus on conversations (vs. form submissions) isn't more work for the sales team. That's where AI can be a super power. Instead of traditional marketing platforms that rely on forms and follow-ups, Drift connects your business with the best leads in real-time, like a virtual assistant for your website. Here's a behind the scenes look at how Drift works. Come and say hi and learn more at Drift.com

1. The Change You’ve Been
Waiting For In Marketing &
Sales

2. Our world has changed.

3. You feel it in your personal life every day.

4. But your business hasn’t changed to match
the way people want to buy today.

5. This is what marketing and sales teams rely on:
When was the last time you wanted to fill one of these out?

6. But imagine if you had a
virtual assistant working
for you on our website.

7. An assistant that made it easy for people to buy.

8. And made it look like you had super powers.

9. Because you know there has to
be a better way than this:

10. It’s time for a change in marketing and sales.
But there hasn’t been a better way — until now.

11. That’s why Drift replaces your forms with our A.I.

12. A virtual assistant like
Drift can connect your
business with the best
leads in real-time.

13. And schedule meetings
for your sales team
while someone is live
on your website.

14. Unlike traditional marketing and sales platforms
that rely on forms and follow-ups…

15. Drift creates a fast lane for your best leads and
makes it easy for customers to buy.

16. And you can do it all without
changing the way you work today.

17. You can use any of the
lead qualification rules that
matter to your business.
Whether that’s asking about
company size, budget, industry,
role, seniority — it’s 100% up to
you.

18. (Even if your sales team is hanging out here with our CTO Elias.)
And Drift can work 24/7, 365 to qualify those
leads and schedule meetings for you.

19. But your sales team only has to get
involved when a qualified meeting
has been booked.
Which means you don’t have to worry about interrupting
the sales team or training them on a new platform.
And all the sales team has to worry about is, well —
selling.

20. It’s like “single-player mode” for your
marketing team — and that puts the entire
customer experience in your control.

21. But that’s just the beginning of what
you can do with Drift.

22. You can pre-qualify conversations and proactively
target website visitors based on your ideal customer
profile and firmographics.
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23. So this message would only show up to B2B
SaaS companies with 50+ employees, for
example.

24. That way you can guarantee
your sales team is only talking
to the right people.

25. And you can personalize
messages for every
website visitor in seconds:
So if visited your website,
this is what they would see:

26. But this gets really powerful when you combine
firmographic targeting with behavior.
In this example, we just targeted:
• B2B SaaS companies
• With more than 50 employees
• Who have been on our pricing page
• For more than 30 seconds

27. Drift also comes with Playbooks so everything is
already pre-packaged for you.

28. And these Playbooks are designed to help you
crush your marketing and sales goals.

29. All you have to do is have the sales reps connect
their calendars to Drift.

30. So you can (literally) book meetings for your
sales team while they are sleeping.

31. And you’ll be able to see all of the meetings you booked
and pipeline you created right from Drift.

32. Drift also fits with your existing marketing and
sales stack so you can sync leads and activity.

33. And Drift will automatically route
conversations to the Salesforce owner.

34. That way, your sales reps
are always talking to their
leads — and your best leads
get the five-star experience.

35. This brings marketing and sales back to talking
to people — and gives them the experience they
expect today.

36. So if you’re reading this, you’re probably looking
for a better way.

37. Together, we can change marketing and sales.

38. And that’s the reason why Drift customers
are saying things like this:

39. Guillaume Cabane
VP Growth, Segment
“Within the first 3 weeks of implementing Drift, live
chat became Segment’s 3rd-strongest source of
qualified opportunities. Today, Drift is Segment’s
#1 source of qualified opportunities.”
https://blog.drift.com/segment-case-study/

40. https://blog.drift.com/leadpages-case-study/
Dustin Robertson
CMO, Leadpages
“Site visitors ask questions through Drift as they
consider purchasing our software. But there’s more
to Drift than just chat. We can proactively reach out
to visitors. And with Drift’s automation features,
we’ve been able to increase the conversion rate
of our site visitors by 36%.”

41. And why one CMO told Harvard Business Review
that using Drift is:
“the most productive thing I’m doing in marketing.”
https://hbr.org/2017/06/how-ai-is-streamlining-marketing-and-sales

42. So don’t settle for the traditional way of doing things.

43. With Drift, every conversation can be a conversion.

44. Come be part of this movement with us.
Click on the Drift logo to come and say hi at drift.com