This document presents two integrated brand campaigns for Zantrex. The first campaign's tagline is "Unleash the You" and features ads focusing on empowering people to sculpt their ideal body. The second campaign's tagline is "Burn Brighter" and features ads about boosting metabolism and burning fat/excuses. Both propose TV spots incorporating related imagery, taglines and Zantrex branding.

1. ZANTREXINTEGRATED BRAND CAMPAIGNS
PRESENTED BY BXC | 02|10|2014
949.677.7324

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THE TASK
• Revisit & Revitalize the Brands image
• Reach the today’s MTV Generation
• Tell a story of Weight-loss & Energy
• Visually Communicate our story
• Create an integrated brand.
“FIRE ON ALL CYLINDERS”

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WHY?
• A brand that connects with customers on an
emotional level builds stronger relationships.
• Brand consistency will inspire
word-of-mouth & trust.
• Unique positioning and engaging
marketing breaks free of the clutter and
takes ownership of your category.

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HOW?
• Strategically refine our communications
to be on trend, amplified, engaging, and relevant
to our customer. Become Desired.
• Strategically refine our “DNA” and share our
story with our customers and retailers.
Become Respected.
• Develop a consistent brand story and
experience for all communication touchpoints.
Make Brand Ambassadors.

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OUR DNAHERITAGE & FUTURE

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IF WE WERE A...
MAGAZINE
AUTOMOBILE
FASHION BRAND

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THE INSPIRATION
Zantrex is on a mission to inspire you to look and
feel your best, to live a healthy lifestyle and to
share and educate you on how to do that.
We want to ignite your inner fire and to give you
the confidence to be you - at your very best.

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THE TRUTH
Zantrex has made some bold claims in the past
but alone it is not the silver bullet. Zantrex
wants to inspire people to be at their best. Either
through the energy they feel or the weight they
may lose. Zantrex delivers on it’s claims and will
be more transparent through the education of
their active ingredients and their human trial
and scientific process.

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THE MOTIVATION
Used as directed, and within a normal healthy
lifestyle, Zantrex will provide the energy and
results we claim. By engaging with the brand,
Zantrex will help you transform into the you you
want to be, therefore allowing you to exceed
your potential with extreme pride and confi-
dence.
Zantrex creates a natural, human tested and
scientifically proven dietary supplements made
in the USA in a safe NSF approved facility.

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OUR ATTITUDE
Optimistic • Witty
Sexy • Bold • Youthful
Energetic • Fun
(To be used to qualify communications ideas.)

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NOW THE FUN PART!
NSFW!
Images are used only for
examples as art/photo direction only
and NOT available for purchase.

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Tagline, Logo, Packaging,
Ads, TV/Radio & Website.
01
CAMPAIGN

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A BODY
OTHERS CRAVE
with the music and imagery consistent with the print, we use supers to
appeal emotionally.
SUPERS:
FROM LOWER TOPS
TO HIGHER HEELS,
BOLDLYSMOOTH
TO HEAD-TURNING TIGHT,
HOW YOU FEEL
IS HOW YOU LOOK.
FIT
FIRM
FLAUNT
FLIRT
WHETHER YOU WANT
TO OWN GRACEFUL CURVES
OR CHISEL DOWN
TO A DEFINING CUT,
THE POWER IS WITHIN YOU
TO CARVE A BODY
THATOTHERS CRAVE.
Cut to Zantrex high-energy messaging and end frame with logo and tag.
ZANTEX LOGO/TAG:
UNLEASH THE YOU.
“UNLEASH THE YOU”:30

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PARALLAX SCROLLING
HYBRID E-COMM SITE
SINGLE PAGE!
http://nicelogo.com/zantrexweb1.jpg

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Tagline, Logo, Packaging,
Ads, TV/Radio & Website.
02
CAMPAIGN

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Along with the music and imagery consistent with the print, we use
supers that start with the word“BURN”and while keeping that word on
“BURN BRIGHTER.”
SUPERS:
BURN WITH A BOOST.
BURN YOUR METABOLISM.
BURN MORE CALORIES.
BURN MORE FAT.
BURN THE EXCUSES.
BURN YOUR OWN PATH.
BURN BRIGHTER.
Cut to Zantrex high-energy messaging and end frame with logo and tag.
ZANTEX LOGO/TAG:
BURN BRIGHTER.
“BURN BRIGHTER”:30
RNMORECALORIESNN

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PARALLAX SCROLLING
HYBRID E-COMM SITE
SINGLE PAGE!
http://nicelogo.com/zantrexweb2.jpg

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