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- 1. By: Amanda Cook, Erica Fuentes, Samantha Medina & Drew Tyler
- 2. “A simple, fun & creative way to capture, edit , and share photos, videos, and messages with friends and family.” What is Instagram? Kevin Systrom is the CEO & Co-founder. Mike Krieger is the CTO & Co-founder.
- 3. ● As of September, Instagram has 800 million monthly active users ● 500 million are daily users ● Most users are between the age of 18-29 ● Those users can be influencers, bloggers, your friend from college, the stores you like shopping at, the companies you enjoy, actors, artists, and many more. ● Anyone who wants to share photos and videos with their followers are your users What is Instagram?
- 4. How Instagram works ● Anyone can create an account whether it be an individual, a company, or a business ● The user takes photos or videos and posts them on their page for their followers to view. ● The user can receive likes or comments from other users on a post ● There are also stories, posts that only last 24 hours, and direct messages which allow users to communicate privately
- 5. Why Instagram? ● “It serves as a place where teens and adults go to discover what’s new, what’s next, what their friends are doing, and because Instagram captures the immediacy of the moment, photos and videos in their feeds provide an instant connection to that individual or community.” ● Users expect Instagram to be a platform where they can share pictures and videos that capture moments of their life and expect to see other users and their lives
- 6. Monetization Strategy ● The owners of Instagram make money off of advertisement spots users can purchase, such as the “sponsored” posts you may see as you are scrolling through your feed. ● This feature is also a way for users to market their products, and in turn make more money as well.
- 7. What are Sponsored Ads? ● Sponsored ads are actually created through the Facebook advertising platform and are then allowed to be shared through Instagram as well. ● This feature is very powerful when it comes to marketing because of how direct you can get with who you are wanting to target with your advertisement. ● “It allows you to reach specific groups of consumers using information such as demographic information, likes, habits, and more.”
- 8. How Much Does It Cost? ● While Instagram and Facebook are both free to use, they require at least a small fee for a sponsored ad. ● To have a sponsored ad, you can bid an amount manually that you are willing to spend based on the number of clicks, and the ad will run based on that amount. ● If you aren’t sure how much you are willing to spend per ad result, you can choose to have an automatic bid instead. ● With the automatic bid, Facebook chooses how to spend your ad budget in order to optimize the use of the ad.
- 9. How Useful is Instagram for Marketing? ● With the combination of sponsored ads and the strategic use of hashtags, Instagram has become the top Social Media platform for interaction, and that includes with customers.
- 10. Industries Using Instagram ● AirBnB ● Tesla ● Adobe ● Nike ● Playdoh ● Biltwell ● Barkbox ● Vans ● Lowes ● Starbucks ● Sephora ● Intell ● Taco Bell ● American Express ● Ikea ● Sharpie ● GoPro ● Red Bull
- 11. Instagram Company Success Stories 1. Oreo - This company shares beautiful photos of their customers creating artwork and doing fun crafts using those delicious oreo cookies around the holidays. This improves their social shares and engagement.
- 12. Instagram Company Success Stories 2. PBR - One of their most popular fun features on their instagram is sharing recipes that include the use of this American original beer.
- 13. Instagram Company Success Stories 3. Maersk Line - This shipping container company focuses on using their instagram to gain engagement with customers instead of being pushy with marketing. Customers love this aspect of the company.
- 14. Companies that FAIL at Instagram ● Sony, Coca-Cola, and Gatorade are among some of the worst failing companies when it comes to Instagram. ● All of these companies are failing because they simply can’t figure out how to engage with their audience. ● Customers love to follow companies that they feel a connection with. If there is no audience engagement, there is no connection.
- 15. Risks With Using Instagram ● There are some legal risks if you are trying to use Instagram as a recruiting source. ● Discrimination risks can come about if the account is only showing youthful images and the older age groups feel left out, for example. ● Photo rights can be a huge issue if there hasn’t been signed permission to share the photos by anyone in the photo and/or the one who took the photo. ● It is easy to leak confidential company information if the photos aren’t carefully inspected before sharing on social media.
- 16. Conclusion ● Instagram is a free social media platform that can easily be used for marketing purposes. ● Make sure to strategically advertise and use hashtags to get the best use out of the marketing side of Instagram. ● Remember that customers love engagement! ● There are many successful companies you can follow on Instagram for inspiration for your own company. ● Stay away from the posed risks by carefully reviewing photos before posting.